Digital Marketing Executive

• Jul 2023 - Present

Digital Marketing Manager

• Sep 2022 - Jul 2023

Content and Copywriting Consultant

• Jun 2021 - Aug 2022

Creative Content Lead

• Sep 2020 - May 2021

- Managing a varied portfolio of B2B and B2C clients, mapping, creating and launching detailed marketing campaigns. - Undertaking full-scope content marketing including creating & managing social media ads, articles, press releases, landing pages and email campaigns. - Managing a varied portfolio of B2B and B2C clients, mapping, creating and launching detailed marketing campaigns. - Undertaking full-scope content marketing including creating & managing social media ads, articles, press releases, landing pages and email campaigns.

Communications Manager

• Oct 2019 - Aug 2020

- Working with consumer & B2B clients primarily in the hospitality, food & beverage sectors, managing a wide range of accounts for a variety of venues and brands. - Managing multiple social media platforms and accounts for clients, developing brand strategies and running campaigns consisting of email marketing, copywriting, website design/maintenance and the creation of marketing materials. - Effectively engaging with clients to discuss quarterly brand strategy, outline prospective calendar events suitable for marketing campaigns and provide reports on customer engagement and social responsiveness. - Engaging with audiences across all social media channels (including TripAdvisor and Google Business) to increase customer engagement, solve queries and receive critical feedback on campaigns. - Targeting and working with influencers, journalists and thought-leaders on marketing campaigns promoting brand events and news. - Performing monthly website updates including refreshing relevant, timely copy, images and improving user experience. Show less

Blogger

• Sep 2017 - Oct 2019

Freelance Writer

• May 2018 - Aug 2019

Digital Media and Marketing Executive

• Jul 2018 - Jun 2019

- Creating a variety of written and digital campaigns including co-creating and co-producing a Valentine's Day video campaign that increased company Twitter impressions by 68.2%, mentions by 750% and profile visits by over 68.5%. - Liaising with external supporting creative agencies for projects. - Overseeing the full website redesign and launch. - Copywriting and editing for our website, blogs, job advertisements and company marketing materials. - Providing full social media management for our company profiles and campaigns. - Carrying out monthly reporting on our marketing activities. - Creating and launching mail marketing campaigns through Mailchimp. - Account management through meetings with partner companies. - Undertaking various marketing courses to enhance my skillset including Wordpress website building, Mailchimp essentials and video content creation for social media. - Attending various business/networking events to represent the company and expand my professional network. Show less

Freelance Copywriter

• Jan 2017 - Sep 2018

Working with Atlantis Digital, a corporate and healthcare PR and digital marketing agency, creating a variety of multi-platform copy and content for a range of clients including healthcare and medical, professional services, and consumer accounts. Working with Atlantis Digital, a corporate and healthcare PR and digital marketing agency, creating a variety of multi-platform copy and content for a range of clients including healthcare and medical, professional services, and consumer accounts.

Freelance Reporter

• Jun 2016 - Sep 2018

Writing for More Than The Music as a concert reviewer and interviewer of popular bands and up and coming talent. Writing for More Than The Music as a concert reviewer and interviewer of popular bands and up and coming talent.

Intern

• Apr 2017 - Apr 2017

I undertook a placement with BBC Radio Lancashire, and over the course of this placement I focused largely on my interviewing skills, questioning members of the public on various social & political events, for the production of Vox Pops for the following days broadcast. Upon returning to the studio I would then edit these, enhancing my audio-editing skills and knowledge of different editing software. I also contributed to daily morning feature meetings, in providing topical and local news features that could be discussed on air or online, which helped me to quickly source newsworthy stories that were in-keeping with the values of the BBC, and their audiences. Show less

Intern

• Jan 2017 - Jan 2017

I held a 1 week placement at Key 103, during which time I researched and created content for news articles, features, and sports fixtures, as well as accompanying other reporters to court hearings, and press conferences. These experiences allowed me to hone my on location reporting, and further instilled in me the skills associated with turning around a story to meet strict deadlines. I held a 1 week placement at Key 103, during which time I researched and created content for news articles, features, and sports fixtures, as well as accompanying other reporters to court hearings, and press conferences. These experiences allowed me to hone my on location reporting, and further instilled in me the skills associated with turning around a story to meet strict deadlines.