Experience

Baby Dan A/S

• Denmark
• Design Services
• 1 - 100 Employee

• CEO

  • May 2022 - Present

• CEO at BD Plast and CCO/COO at Baby Dan

  • Mar 2020 - Jun 2022

  Managing the overall operations and resources of BDP and BDA with a hands-on approach and involved with day-to-day functions (70 blue- and 20 white collar workers)Responsible for production, warehouse, planning, shipping, buying and technical departments.Member of the executive board and reporting to the executive chairman of the board. Key Account Management of company's largest account IKEA.

• CCO with responsibility for finance and buying

  • Nov 2015 - Mar 2020

  Shared responsibility of the daily running of the company.Developing and managing the sales strategy.Reporting the P&L and vital cash flow.Member of the executive board and reporting to the executive chairman of the board.Key Account Management of the compnay's largest acount IKEA.

• CCO - with responsibility for buying

  • Sep 2014 - Nov 2015

  Shared responsibility of the daily running of the company.Develop and execute overall sales and marketing strategy.Responsible for the buying department as well as the buying strategy.Member of the executive board and reporting to the executive chairman of the board. Key Account Management of company's largest account IKEA. Managing and driving sales and marketing team.

• Sales Director

  • Sep 2009 - Sep 2014

  Develop and execute overall sales and marketing strategyManaging and driving sales and marketing teamMember of the executive board and reporting to the executive chairman of the board. Key Account Management of company's largest account IKEA. Relationship management to major international accounts

• UK Manager

  • Sep 2007 - Sep 2009

  Developing and executing the sales plan for the UK marketManaging and driving the UK team



The Gro Company

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• International Sales Manager

  • Mar 2005 - May 2007

  Developing and executing overall sales plan and budget Managing and driving the UK sales team Key account management of international distributors Increased the turnover by 30% in my first year and a further 37% in the second year. Support the relationship management to UK majors Developing and executing overall sales plan and budget Managing and driving the UK sales team Key account management of international distributors Increased the turnover by 30% in my first year and a further 37% in the second year. Support the relationship management to UK majors



Offshore Distribution UK

• United Kingdom

• Co Director

  • Jan 2003 - Feb 2005

  Developing and executing overall sales plan Managing and driving the sales team Managing admin and warehouse staff Developing and executing overall sales plan Managing and driving the sales team Managing admin and warehouse staff



Blue Willi's A/S

• Denmark

• Export Manager

  • Apr 1997 - Jan 2003

  Managing the sales and marketing team Area manager for key markets Forecasting and budgetting Quadrupled the turnover in my 5½ years with the company. Managing the sales and marketing team Area manager for key markets Forecasting and budgetting Quadrupled the turnover in my 5½ years with the company.



Stibo Systems

• Denmark
• Software Development
• 700 & Above Employee

• Marketing assistent

  • Aug 1994 - Mar 1997

  Sales lead identification Sales lead reporting w. figures and key persons Sales lead identification Sales lead reporting w. figures and key persons