Narrative Marketer/Content Strategist

• Oct 2017 - Present

I believe successful organisations exist to help people. In the convoluted environment where content and messages can be created by any and everyone with a mobile phone, I recognise the need for organisations to direct narratives FOR their brands to protect their legacies. Through providing consultancy and training on Digital Content and Narrative Marketing, Business Strategy and the use of Storytelling for team building, creativity boosting and leadership, I serve busy executives and non-profits to present consistent and emotionally connecting stories.

Member - Programme Advisory Committee for English Programmes (PACE)

• Aug 2021 - Present

PACE is a committee appointed by the Ministry for Communications and Information to provide advice and feedback to the Infocomm and Media Development Authority of Singapore on matters pertaining to English broadcast programmes PACE is a committee appointed by the Ministry for Communications and Information to provide advice and feedback to the Infocomm and Media Development Authority of Singapore on matters pertaining to English broadcast programmes

Head Tutor, NUS: Digital Product Management: From Strategy to Launch

• Aug 2022 - Present

A presentation management role where I oversees the quality of National University of Singapore's online programme on Digital Product Management. Duties include: - managing learning facilitation teams - grading moderations - learner engagement on forums - support ongoing improvements of the programme A presentation management role where I oversees the quality of National University of Singapore's online programme on Digital Product Management. Duties include: - managing learning facilitation teams - grading moderations - learner engagement on forums - support ongoing improvements of the programme

Adjunct Lecturer

• Aug 2021 - Present

"Teaching is a great way to keep learning". I instruct and facilitate using "Flipped Classroom" pedagogy on Management Principles, Skills and Competencies. "Teaching is a great way to keep learning". I instruct and facilitate using "Flipped Classroom" pedagogy on Management Principles, Skills and Competencies.

Adjunct Lecturer

• Jan 2023 - Present

I deliver the “Film Marketing and Distribution” module for the School of Design I deliver the “Film Marketing and Distribution” module for the School of Design

Adjunct Lecturer

• Apr 2018 - Present

At the School of Design & Media, I teach the next generation of visual communicators on Creative Storytelling as well as Marketing & Creative Strategy skills. I also impart Business Development and Service Design skills to adult learners (CET). At the School of Design & Media, I teach the next generation of visual communicators on Creative Storytelling as well as Marketing & Creative Strategy skills. I also impart Business Development and Service Design skills to adult learners (CET).

Associate Lecturer - School of Management and Communications

• Oct 2017 - Sep 2019

Asst Lead, Content, English Audience

• Apr 2017 - Aug 2017

Re-alignment of designation

Senior Director, Content (Kids, Sports)

• Jun 2016 - Mar 2017

Focusing attention on okto TV channel, my role includes programming strategic planning, original content and IP development and commissioning and programme scheduling as well as exploring international co-producing and co-financing opportunities.- Converted channel from Kids + Arts to Kids + Sports- Managed broadcast of Rio Olympics 2016

Senior Director, Programming, Youth Segment

• Mar 2015 - May 2016

I oversee the platform management for okto TV channel, 987fm Radio and 987TV. This includes programming strategic planning, original content commissioning and programme scheduling.- Managed the broadcast of SEA Games 2015

Senior Director, Channel Management, Channel 5

• Jun 2014 - Mar 2015

Oversee strategy development, original content commissioning and overall grid scheduling for Channel 5

Senior Director, Programming & Scheduling, Channel U

• Nov 2011 - May 2014

Oversee strategy development, original content commissioning and programme scheduling for Channel U.

Senior Director, Channel Branding and Promotions, Channel 8

• Apr 2009 - Nov 2011

Oversee channel branding, programme promotions and channel communications for Channel 8

Consultant, TODAY TV

• Apr 2008 - Mar 2009

Consultant to International Media Corporation Vietnam on Branding & Promotions for the set up of TODAY TV Consultant to International Media Corporation Vietnam on Branding & Promotions for the set up of TODAY TV

Director, Channel Branding & Promotions, Channel U

• Jan 2005 - Mar 2008

After the merger of SPH Mediaworks and Mediacorp, I am appointed to oversee the channel branding and programme promotions for the new Channel U. - Lead the re-branding exercise - Manage a post-merger integrated team After the merger of SPH Mediaworks and Mediacorp, I am appointed to oversee the channel branding and programme promotions for the new Channel U. - Lead the re-branding exercise - Manage a post-merger integrated team

Assistant Marketing Manager

• Dec 1996 - May 1997

Plan and implement marketing strategies for the pre-packed frozen range Plan and implement marketing strategies for the pre-packed frozen range