Ryan Higgins

Project Manager at J.C. Steel
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area, US

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Andres Rodriguez-Campbell

I’ve had the pleasure of working with Ryan Higgins during his time as the Sports Marketing Specialist at Red Bull from June 2018-April 2019. During this time, Ryan immediately displayed immense leadership skills and ambition. As the counterpart I worked with the most, his attention to detail and ability to create new and lasting relationships was truly impressive. He brought a wealth of information revolving around sports, marketing and project management. Although we started our roles at Red Bull around the same time, Ryan seemed like a seasoned vet as he was managing large projects and budgets from day one. With his experience, interpersonal skills, drive for success and willingness to adapt, I fully recommend Ryan for any positions relating to project management, general consumer/brand marketing, sports marketing, sports management and event management.

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Project Manager
      • Feb 2021 - Present

    • Assistant Project Manager/Estimation
      • Jun 2019 - Feb 2021

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Sports Marketing Specialist
      • Apr 2018 - Jun 2019

      - Managed relationships with key stakeholders on project ideation, management, and execution of local, regional, and national Red Bull event properties, as well as designated third party partnerships; Increased New York Region market share by +12% over competition - Identified and developed relationships with athlete talent that ensured creation of a relevant athlete roster and drove Red Bull product awareness and functionality; Signed Chris Brickley (583k followers) and Miles Chambley-Watson to contracts- Devised and implemented strategies to help attract new consumers in support of the New York Red Bulls and Brooklyn Nets cross-functional teams; New York Red Bull Supporters Can activation led to +84.6% ticket growth after launch and Brooklyn Nets Key Food activation led to +15% volume growth in targeted accounts

    • United States
    • Retail
    • 700 & Above Employee
    • Consumer Experience Marketing Manager
      • Oct 2017 - Apr 2018

      - Managed relationship with Nike NYC Direct to Consumer senior leadership and East Brand Marketing category teams to execute premium consumer experiences at New York City retail locations that aligned with North American brand vision and helped global flagship retail locations reach budgeted goals of $200 million combined.- Directed complete revision and extensive expansion of sneaker customization and appointment process within New York City Nike retail locations. Managed execution and completion of Nike Air Force and Nike Air Max in store customization experience which grossed $2 million in additional revenue over 6 months.- Led a direct marketing team of eight, along with outside marketing agencies assigned to specific projects and a yearly budget of $3 million. Increased in store revenue by 15% through in store shopping experiences and customized premium retail experiences.

    • East DTC Brand Specialist
      • Feb 2017 - Oct 2017

      - Managed ideation, production, and execution of major activations across all Nike East Coast retail locations. Projects include 2017 Boston Marathon (+$60k additional sales), Nike Cortez launch at New York City locations (+$75k additional sales), and El Clásico at Nike Miami (+$95k additional sales).- Developed a cohesive strategy across Nike seasonal initiatives at retail with a focus on Brand/Sports/Culture events and streamlined communication with East Territory brand marketing and North America HQ teams to assist in two additional store openings, Nike Soho ($13 million opening month) Nike Miami ($8 million opening month).

    • Nike Direct Marketing Coordinator
      • Jun 2016 - Feb 2017

      Assisted in developing marketing strategies for New York City global flagship retail location in conjunction with Nike East Brand Marketing teams. Before closing Niketown NY finished with second best year ever at $70 million.

    • Retail Sales Specialist
      • Jan 2016 - Jun 2016

      Supervised 15 direct reports responsible for sales and analysis of Sportswear, Basketball, and Jordan business.

    • Retail Sales Associate
      • Nov 2013 - Dec 2015

      Positively contributed to consumer shopping experience by providing knowledgeable and professional services.

Education

  • Fordham University, The Gabelli School of Business
    Bachelor of Science, Business Administration; Finance
    -
  • Chaminade High School
    High School Diploma
    -

Community

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