Experience

• -- Lead financial analysis and forecasting process for organization -- Provide in-depth financial analysis and recommendations to support trends and opportunities in the business -- Manage operations team supporting customers for order processing and fulfillment



• Led financial planning and analytics for the brand related to topline sales growth and marketing initiatives. Ensured strategic brand decisions were rooted in latest business performance and trends Owned topline sales forecast and sales analytics Managed $45M+ advertising budget, ensuring optimal allocation across markets and media channels Owned pricing strategy and execution, partnering with external firm to create tiered pricing structure for all company restaurants Led financial analysis on all marketing initiatives Owned customer research function for the brand -- providing actionable customer insights to ensure brand stayed relevant with core target Led customer experience function for brand, owning relationship with contact center as well as back of receipt customer surveys to turn customer opinion on restaurant experience into actionable feedback Supported brand with sales analytics and brand positioning to enable successful IPO in 2014 Facilitated brand expansion into new markets (Dallas, Houston, Denver) Show less