Experience

Mail Metro Media

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Chief Brand Strategy Officer

  • ต.ค. 2021 - - ปัจจุบัน

• Brand Strategy Director, Advertising

  • ต.ค. 2018 - ต.ค. 2021

  Directly responsible for trade marketing, creative and insight strategy. Leading our internal and external communications of our brands and our unique position in the market. Working closely with all specialisms of Mail Metro Media to create compelling brand stories to take to our commercial partners.

• Head of Marketing and Creative

  • มิ.ย. 2017 - ต.ค. 2018

  Leading and managing the Marketing, Insight and Creative teams at Mail Advertising, across all verticals and products Stakeholder on the Salesforce COS implementing both the business system and driving business change across DMG Media

• Head of Operations, Insight & Creative

  • ธ.ค. 2016 - มิ.ย. 2017

  Responsible for Insight, Creative, Project Management, Ad Operations and Campaign Management for Mail Brands UK across print and digital operations.

• Head of Commercial Operations

  • ต.ค. 2015 - พ.ย. 2016



MailOnline

• United Kingdom
• Online Media
• 300 - 400 Employee

• Head of Agency Sales

  • ส.ค. 2014 - ก.ย. 2015

  Head of the new MailOnline Agency Team structureManaging over 35 Brand and Programmatic Directors, Managers and ExecutivesA sales team who is responsible for Brand Display, Performance, Programmatic, Native, Mobile, Video, & PartnershipsWorking closely with the Commercial Director, Head of Mobile, Head of Strategy & GM of Programmatic to define the new MailOnline sellWith the overall goal of growing all direct revenue lines

• Deputy Trading Director

  • ต.ค. 2013 - ก.ค. 2014

  Restructured the MailOnline Agency sales team covering both Programmatic and BrandIntegrated both A&NY and Metro.co.uk into the MailOnline commercial structureDefining the MailOnline external messaging across our new Programmatic offering and evolving Brand sell (Takeovers/Native/Cross platform display)Responsible for driving forward CRM (Salesforce) across the MailOnline & defining best practice with cross media & PrintManaging a team of over 35 Account Directors, Managers, Executives and Sales ExecutivesRecruitment of the whole agency sales team from the new Group Heads to Sales ExecutivesDeveloping and analysing forecasting and pipeline across the sales teamEnsuring high quality of pitches and sales collateralAssisting team with cost per unique and cross-media partnershipsCollaborating across departments; Programmatic Analysts, Strategy, Creative, Operations and Print

• Agency Account Director

  • ต.ค. 2012 - ต.ค. 2013

  Agency Director across Mediacom, Mindshare, MEC, M4C and Starcom - P&GManaging a team of 4 Account Managers and Sales ExecsRole - Selling Mailonline & Thisismoney Brand (Tablet, Mobile, Online)Developing brand partnerships and Cross media solutions within agenciesManaging Barter relationships with Astus/Active/Miroma and Orion

• Senior Agency Manager

  • ต.ค. 2011 - ต.ค. 2012

  Agencies: Mindshare, Mediacom, (MCHI & M4C)Selling - Mailonline, ThisisMoney, Mobile/Ipad Platforms & VODBrand partnerships and strategyIn charge of Barter relationships with Astus/Active and Miroma

• Agency Account Manager

  • ต.ค. 2010 - พ.ย. 2011

  Sales Executive for the Mail Online (Daily Mail, This is Money and Hello) to various UK agencies - Selling partnerships and standard display media.Main Agencies - Mindshare, Mediacom, Maxus, PtarmiganPreviously worked across - StarcomMV, Carat, Zed, PHD, OMD UK, MGOMD



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Manager

  • ม.ค. 2010 - ก.ย. 2010

  Clients:Nestle - Categories include Beverages, Confectionary, Purina, Waters, Cereal Partners, Nespresso, Jenny CraigManaging large scale brand partnerships, Kit Kat & Myspace Music, Gold Blend & LovefilmPlanning and Reviewing brand campaigns, e.g. Milkybar, After Eight, Gold Blend, Green Blend, Kit Kat, BakersPresenting on Media landscapes and day to day client servicingITV - Categories ITV, ITV 2, ITV studios (DVD) and ITV.comPlanning all programming campaigns, DVD releases and ITV.com projectsWorking and developing Digital relationships with publishers and the barter houses Astus and Active

• Account Executive

  • ก.ค. 2008 - ม.ค. 2010

  Accounts: HSBC and ITVResponsible for planning, buying and reporting on a number of campaigns. Direct contact with the client delivering improvements to performance and reacting to new product and offer launches.



Jet Programme

• Assistant Language Teacher/Cultural Ambassador

  • ก.ค. 2005 - ก.ค. 2007

  For two years I was the sole English native speaker in a technical highschool in Japan. My students were mostly boys (90%) aged 15-18 years old.My role was to plan the entire annual curriculum, as well as teach and mark the students. Speaking and Listening were important aspects of the lessons, aided by a breadth of engaging materials and communication strategies.I planned quarterly speaking exams and tests which counted towards the students end of year English grade.As well as teaching students my role was also to facilitate and present in JTE (Japanese Teachers of English) seminars and forums. I was also selected to be a mentor to incoming foreign teachers and host training conferences in our prefecture.Living and working abroad was a very rewarding experience, one that I hope to try again in the future.