Ryan Weaks

Director of Marketing and Communications at Lynchburg Regional Business Alliance
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Michele Curlee, CMP, MBA

Ryan is a very self-motivated, quick-learning individual. In the time that we worked together, his professionalism, flexibility and his receptiveness when taking on new projects was very much appreciated. He was very "cool" under pressure and worked great with individuals in all levels of the company. Congratulations on your new position, I know you will excel quickly!

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Credentials

  • Board of Directors Best Practices Training: Certificate of Excellence
    CENTRAL VIRGINIA ACADEMY FOR NONPROFIT EXCELLENCE INC
    Aug, 2021
    - Sep, 2024
  • Eagle Scout
    Boy Scouts of America
    Oct, 2014
    - Sep, 2024
  • SDI Open Water Scuba Diver with a specialization in Coral Reef Conservation through PADI
    PADI
    May, 2014
    - Sep, 2024
  • Heartsaver First Aid CPR AED
    American Heart Association
    Jan, 2019
    - Sep, 2024
  • Google Ads Fundamentals
    Digital Academy for Ads
    Nov, 2018
    - Sep, 2024

Experience

  • Lynchburg Regional Business Alliance
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director of Marketing and Communications
      • Mar 2020 - Present

      - Grew social media follower count across all channels by over 1,125 percent; almost all organically. - Garnered over 300 third-party articles and positive mentions of the organization in local and regional publications and media. - Directly involved in getting 5 articles published in state and national media. - Lead Editor and Project Manager on an annual magazine with over 12,000 copies in print and online visitors from all 50 states and several other countries. - Launched “All For Business” podcast with over 1,500 listeners and 40 episodes. - Planned a video campaign for COVID-19 business safety and community. - Managed press conferences with over 15 community partners including for the recognition of Five-Star status for the organization from the U.S. Chamber of Commerce. -Designed promotional materials for over 200 events, trainings, seminars, and summits. - Directed marketing and communications efforts with staff and interns and set up first-ever MARCOM Committee for oversight and creative input from stakeholders and member experts. - Grew overall email open rate to by 10 percent and click rate by 3 percent. A/B testing. - Experience with Cision, a press relations database used to pitch stories to the right people. - Working with a variety of software including: GrowthZone CRM,Constant Contact, Canva, Adobe, Microsoft Office, Cision, WordPress, Wix, Issuu, Asana, Anchor, Google Analytics, and more. - Ad buying for Google Ads, Facebook, Instagram, and LinkedIn as well as local partners in TV, newspaper, email, and print. - Implemented three-stage, organization-wide proofing process eliminating errors in our internal and external content. Show less

  • Golden Ruby Designs
    • Owner & Designer
      • Jan 2016 - Present

      - Worked with clients to build their ideal website on platforms including: Squarespace, WordPress, GoDaddy, and Wix - Concept to wire frames to drafts to final product. - Integrated third-party software such as Google Analytics, HubSpot, Constant Contact, and more to build out sales funnels, set up automations, and increase email subscribers. - Provided SEO, SEM, Content Management, and photo optimization services. - Graphic design for web and print materials - HTML & CSS skills. - CRM experience Show less

  • Framatome
    • France
    • Nuclear Electric Power Generation
    • 700 & Above Employee
    • Communications Specialist
      • Sep 2019 - May 2020

      - Led meetings for North American communications team. - Organized All Staff meetings with local and international stakeholders - Managed a $240K visibility and social good budget - Worked with HR, Communications, Security, and Safety departments to coordinate employee campaigns. - Created and managed site communications editorial calendar as well as newsletters, emails, intranet hub, and proofing process. - Experience with Meltwater, Bananatag, Excel - Led meetings for North American communications team. - Organized All Staff meetings with local and international stakeholders - Managed a $240K visibility and social good budget - Worked with HR, Communications, Security, and Safety departments to coordinate employee campaigns. - Created and managed site communications editorial calendar as well as newsletters, emails, intranet hub, and proofing process. - Experience with Meltwater, Bananatag, Excel

  • Liberty University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Operations Assistant
      • Aug 2018 - Sep 2019

      Supervisor overseeing and assisting team in Ice Center facility operations, including: • Opening and closing • Zamboni driving, training, and ice maintenance. • Public skate rentals • Game day productions and club sports events. • Announcing and suites services. Progressive responsibility from 18-hour work study to 28-hour shift supervisor. November Employee of the Month. Supervisor overseeing and assisting team in Ice Center facility operations, including: • Opening and closing • Zamboni driving, training, and ice maintenance. • Public skate rentals • Game day productions and club sports events. • Announcing and suites services. Progressive responsibility from 18-hour work study to 28-hour shift supervisor. November Employee of the Month.

  • Leadership Lynchburg
    • United States
    • Professional Training and Coaching
    • Marketing Coordinator
      • Jan 2019 - Aug 2019

      • Redesigned organization’s website. • Promoted five programs including the launch of the Leading Off Campus program for college students. • Created and managed social media, newsletter, and branded materials. • Redesigned organization’s website. • Promoted five programs including the launch of the Leading Off Campus program for college students. • Created and managed social media, newsletter, and branded materials.

  • Hidden Treasure Coaching & Consulting
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing and Communications Intern
      • Jul 2017 - Jul 2018

      • Implemented an Ascension Plan to reach 100 new clients. • Developed email marketing campaigns, team surveys, social media accounts, & organization's website. • Used effective communication to work remotely. • Implemented an Ascension Plan to reach 100 new clients. • Developed email marketing campaigns, team surveys, social media accounts, & organization's website. • Used effective communication to work remotely.

    • Fan Experience & Promotions Intern
      • Jul 2017 - Dec 2017

      • Aided fan experience, marketing and community relations projects for NCAA Division I football team’s transition to the FBS level. • Led sales at Kids Zone and used office hours to conduct research on comparable programs. • Game day productions and operations • Aided fan experience, marketing and community relations projects for NCAA Division I football team’s transition to the FBS level. • Led sales at Kids Zone and used office hours to conduct research on comparable programs. • Game day productions and operations

  • Virtual Enterprises International, Inc.
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Virtual Chief Sales Officer
      • Aug 2012 - Jun 2014

      • Led fellow students as Head of Sales department for a virtual company through the Virtual Enterprise International program. • Received, and processed invoices. • Set and monitored sales goals. • Co-led executive meetings and created business plan. • Led fellow students as Head of Sales department for a virtual company through the Virtual Enterprise International program. • Received, and processed invoices. • Set and monitored sales goals. • Co-led executive meetings and created business plan.

Education

  • Liberty University
    Master of Business Administration - MBA, Marketing
    2018 - 2020
  • Liberty University
    Bachelor of Science - BS, Business Administration: International Business with Minor in Spanish
    2014 - 2018

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