Experience

Min/Max Consulting

• Entertainment Providers
• 1 - 100 Employee

• Partner & Operations Lead

  • Apr 2020 - Present

  Co-founder of the premier consultancy and research firm for the videogame industry. Min/Max's experienced consulting team stands ready to provide intensive game evaluations, mock reviews, PR and communications guidance, convention assistance, and business analytics to help make your game the best it can be. As Min/Max's Operations Lead, Ryan's focus is on keeping the company engine running and operating as smoothly as possible. • Manages all company processes, including scheduling, travel, accounting, and budget. • Coordinates workflow and schedules for all projects and related deadlines, with an eye toward healthy work/life balance. • Identifies, implements, and manages necessary technology, workspace tools, and security practices. Show less



Geekbox Media

• Sunnyvale, CA

• CEO & Editorial Director

  • Jan 2009 - Present

  Videogame and tech industry consultant, specializing in content creation, editorial strategy, large-scale project management, and early product evaluation. Currently hosts The Geekbox, a weekly audio podcast that explores geek culture, from videogames to comics to television and film. • Provides editorial strategy and content to a variety of gaming- and tech-focused media organizations. Clients to date have included Microsoft Corporation, Ubisoft Entertainment, Electronic Arts, Hit Detection LLC, Studio71 (formerly Collective Digital Studio), IDG World Expo, the Entertainment Software Association, Future Publishing, and Dialect Inc. • Engages in early product evaluations with a variety of high-profile videogame publishers, to provide feedback and advice in an effort to help guide development resources and create the best entertainment products possible. • Launched The Geekbox podcast in January 2009. Averages 75,000 monthly downloads. • Launched The Comedy Button podcast in October 2011, after raising almost $40,000 of crowd-sourced funding (via Kickstarter), Averaged 250,000 monthly downloads from its launch. Acquired by Hand Turkey LLC in 2015. Show less



Hand Turkey LLC

• San Francisco, CA

• Partner & Co-founder

  • Mar 2015 - Present

  Works alongside the company's other partners to produce, co-host, and promote The Comedy Button, a weekly non-topical comedy podcast originally launched in October 2011 (acquired from Geekbox Media in 2015). Manages the company's budget, schedule, and collaborative promotion efforts, as well as the Comedy Button blog, online storefront, and Patreon account. • Co-hosts The Comedy Button each week, as well as tie-in videos and premium monthly audio commentaries for popular films. • Collaborates with partners to maintain The Comedy Button's active and engaged audience, resulting in more than 450,000 monthly downloads. • Handles all weekly podcast publishing, and coordinates social media promotion with partners. • Manages all business affairs for the company, including budgets, payments, and advertising campaigns. • Manages a crowdfunded Patreon account of more than 5,000 subscribers, ranked as the 11th most successful account on the Patreon service in 2016. • Manages the company's online storefront, which offers a wide array of T-shirts and other printed merchandise, as well as premium exclusive podcast episodes and monthly movie commentaries. Show less



Hit Detection

• Computer Games
• 1 - 100 Employee

• Consultant

  • Feb 2016 - Apr 2020

  Collaborated with consultants and senior leadership on product evaluation engagements with videogame industry publishers. Created and contributed to heavily detailed reports advising on product strengths, weaknesses, marketing opportunities, and release strategies, with the goals of helping clients to create best-in-class interactive entertainment products, and manage expectations for reception by both the press and the public. Collaborated with consultants and senior leadership on product evaluation engagements with videogame industry publishers. Created and contributed to heavily detailed reports advising on product strengths, weaknesses, marketing opportunities, and release strategies, with the goals of helping clients to create best-in-class interactive entertainment products, and manage expectations for reception by both the press and the public.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Managing Editor, Xbox Wire

  • Apr 2014 - Jun 2016

  Oversaw content development, editing, deadlines, and budgets for Xbox Wire, Microsoft's consumer-facing news website dedicated to the Xbox videogame brand. • Hired and directed a team of 10+ writers to provide custom editorial content, with the goal of promoting and evangelizing the Xbox brand. • Assigned and edited more than 40 editorial features per month. • Managed an annual six-figure editorial budget, including all writer payments and associated expenses. • Custom content drove game sales to the Xbox Marketplace, directly resulting in seven-figure monthly revenues for the company, and a healthy four-figure ROI on the annual editorial budget. • Worked with Editor-in-Chief to coordinate and direct Xbox Wire's annual E3 coverage strategy, and arrange meetings with key Microsoft developers and content partners. • Provided editorial support to Microsoft public relations staff, to ensure clean and concise audience-facing communications from executive staff and content partners. Show less



IDG World Expo

• United States
• Events Services
• 1 - 100 Employee

• Editorial Director

  • Feb 2012 - Jun 2016

  Editorial lead for the E3 Show Daily magazine and E3Insider.com website, both custom-published by IDG World Expo (formerly GamePro Custom Solutions) in conjunction with the Entertainment Software Association, for the annual E3 videogame industry trade show. Responsible for both publications' overall creative direction, content strategy, and team leadership. • Hired and directed a multidisciplinary team of 15+ writers, editors, designers, photographers, producers, and engineers in the creation of the annual E3 expo's official daily magazine and website. • Managed an annual five-figure editorial budget for both publications. • Collaborated with executive staff to ensure that all editorial content conformed to the client's needs and expectations. • Negotiated all editorial coverage needs with clients, partners, and exhibitors, resulting in 50 pages of editorial content in the E3 Show Daily (across 3 issues with more than 45,000 copies distributed annually), along with hundreds of late-breaking screenshots, product trailer videos, photographs, and related media on E3Insider.com. • During E3 2015, increased year-over-year unique visitors to E3Insider.com by 107%. • During E3 2014, increased year-over-year unique visitors to E3Insider.com by 119%. • During E3 2013, increased year-over-year unique visitors to E3Insider.com by 182%, and overall page views by 216%. • During E3 2012, increased year-over-year unique visitors to E3Insider.com by 237%, and overall page views by 410%. Show less



IGN Entertainment

• United States
• Online Media
• 300 - 400 Employee

• Executive Editor, GameSpy.com

  • May 2009 - Oct 2011

  Acted as the day-to-day editorial lead for all deadlines, scheduling, asset collation, content deployment, and grassroots social media outreach. Assisted the Editor-in-Chief in determining GameSpy.com's long-term creative direction. Conducted high-level project- and process-management to drive traffic results. • Guided GameSpy.com through a major relaunch in early 2009, and played a large role in establishing the site as a destination for both serious and comedic gaming content. • Created and deployed weekly email newsletters to an audience of nearly 1,000,000 subscribers. • Participated in the weekly GameSpy Debriefings comedy podcast, which consistently ranked in the top 20 podcasts of iTunes' Video Games category. • Co-managed a staff of 5 Editors. • Grew and managed a staff of 30+ contract writers. • Managed GameSpy.com's $15,000 monthly budget and all editorial spending. • Developed and executed coverage strategies for major gaming events, including E3. • Played a key role in maintaining GameSpy.com's editorial schedule and overall traffic numbers during staff reorganizations in early 2010. Show less



Ziff Davis

• United States
• Software Development
• 500 - 600 Employee

• Executive Reviews Editor, 1UP Network

  • Feb 2008 - Jan 2009

  Directed all videogame reviews content, deadlines, and editorial policies across online and print properties (1UP.com and Electronic Gaming Monthly, respectively).• Established new editorial processes to ensure consistent tone and quality in game reviews across Ziff Davis Media's print and online publications.• Worked with writers and Managing Editors to ensure timely publication of reviews.• Managed a staff of 2 Editors and 20+ contract writers.• Managed a $7,000 monthly reviews budget and all related editorial spending.• Drove a major format change in Electronic Gaming Monthly, retiring small three-person game reviews in favor of longer and more informative single-person reviews.• Instrumental in helping 1UP.com launch its video reviews section. Show less

• Reviews Editor, Computer Gaming World

  • Jul 2005 - Feb 2008

  Directed all content development, deadlines, and editorial policies for Computer Gaming World's Reviews and Extend (columns) sections. The magazine was relaunched as Games for Windows: The Official Magazine in late 2006.• Grew and managed a staff of 10+ contract writers.• Managed a $5,000 monthly reviews budget and all related editorial spending.• Participated in Computer Gaming World's relaunch as Games for Windows: The Official Magazine in 2006, working with editorial and art staff to establish the Reviews and Extend sections' tone and visual direction.• Single-handedly responsible for orchestrating a 33-page reviews cover feature in Games for Windows: The Official Magazine #14 (January 2008 issue).• Served as the acting Managing Editor for a number of production cycles, overseeing all deadlines and working with Art Directors and Production Coordinators to ensure timely, error-free magazine completion and distribution to the printing press.• Covered industry events and trade shows, and created editorial content including videogame reviews, previews, culture stories, magazine cover features, and regular columns.• A key part of the team that made GFW Radio the #1 PC gaming podcast in iTunes' Video Games category. Show less

• Associate Editor, Computer Gaming World

  • Apr 2004 - Jul 2005

  Directed all content development, deadlines, and editorial policies for Computer Gaming World's Previews and Check Out (columns/odds-and-ends) sections.• Grew and managed a staff of 5+ contract writers.• Managed a monthly $4,000 previews budget and all related editorial spending.• Negotiated with game publishers for regular exclusive previews of highly anticipated PC games.• Collaborated with the Senior Editor to merge the News and Previews sections into a single, cohesive gaming-culture section during a major 2005 redesign.• Drove major format changes, encouraging a much more critical and analytical tone for all game previews.• Covered industry events and trade shows, and created editorial content including videogame reviews, previews, culture stories, magazine cover features, and regular columns. Show less

• CD-ROM Editor, Computer Gaming World

  • Jul 2003 - Apr 2004

  Responsible for the development and production of Computer Gaming World's monthly covermount CD-ROM.• Worked with an outside production studio to meet all CD-ROM mastering deadlines.• Negotiated with game publishers for regular exclusive demos of highly anticipated PC games.• Developed and launched Computer Gaming World's first covermount DVD-ROM, and successfully negotiated with game publishers for full copies of popular PC games.