Experience

YPM

• United States
• Advertising Services
• 1 - 100 Employee

• Director - Content & Social Media

  • Apr 2021 - Present

  Irvine, California, United States

• Content and Social Media Marketing Manager

  • Sep 2018 - Apr 2021

  Irvine, CA Develop and manage Social Media and Content Marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior for YPM clients.



Brick&Vine

• Founder, Editor, & Content Creator

  • May 2013 - Present

  Orange County, California Area What started as a side project and hobby has quickly grown into a full-fledged monetized style machine. This project has allowed me to expand my experience into an industry that I love and keep my creative juices flowing, as well as helped me build a network of relationships with apparel designers, home brands, and PR firms.



Style by Orion

• Owner

  • Jul 2017 - Present

  Orange County, California Area Orion started from a simple idea: to create a sock that was comfortable, made from quality materials, stylish and, well, pretty much perfect. Our socks are designed in Southern California and manufactured right here in the United States. Our goal is for our socks to be the pair you want to wear each and every day. https://stylebyorion.com/



Takeya USA

• United States
• Consumer Goods
• 1 - 100 Employee

• Social Media + PR Manager

  • Oct 2015 - Sep 2018

  Huntington Beach, CA I've had the pleasure of managing each and every aspect of Takeya's social media from strategy to content creation and ultimately implementation. This includes content creation for all social media accounts including Facebook, Instagram, Twitter, YouTube, Google+, LinkedIn and Pinterest. Have successfully implemented a content marketing strategy that reflects the brand's health, fitness and wellness obsession. In addition, I've been able to manage all PR efforts and successfully secured… Show more I've had the pleasure of managing each and every aspect of Takeya's social media from strategy to content creation and ultimately implementation. This includes content creation for all social media accounts including Facebook, Instagram, Twitter, YouTube, Google+, LinkedIn and Pinterest. Have successfully implemented a content marketing strategy that reflects the brand's health, fitness and wellness obsession. In addition, I've been able to manage all PR efforts and successfully secured placements in national media outlets including USA Today, Cooking Light, KTLA, Women's Health and more. Show less



Carrington Holding Company, LLC

• United States
• Financial Services
• 200 - 300 Employee

• Social Media Marketing Manager

  • May 2015 - Oct 2015

  Aliso Viejo, CA Responsible for managing the presence of the Carrington family of companies on its social media channels to enrich the image of the company and grow a community of individuals whose interests align with Carrington’s brand propositions and values.

• Marketing Communications Specialist

  • Jun 2012 - May 2015

  Aliso Viejo, CA Direct and execute both internal and external marketing efforts for a variety of corporate initiatives Produce and maintain content for internal and external marketing efforts as well as ensure consistent brand messaging on websites for both the corporate and charitable entities Create, implement, and manage social media content for both the corporation and its charitable foundation Manage internal marketing and communications campaigns for entire family of companies (sixteen… Show more Direct and execute both internal and external marketing efforts for a variety of corporate initiatives Produce and maintain content for internal and external marketing efforts as well as ensure consistent brand messaging on websites for both the corporate and charitable entities Create, implement, and manage social media content for both the corporation and its charitable foundation Manage internal marketing and communications campaigns for entire family of companies (sixteen companies in total) Partner with PR group to keep external press releases consistent with corporate identity and assist with distribution

• Communications Coordinator

  • Aug 2011 - Jun 2012

  Responsible for creating and posting content to internal company intranet Assist with creation of marketing collateral for investor relations and client acquisition



J.Crew

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Personal Shopper

  • Nov 2007 - Mar 2012

  Personal Shopper Cultivate and manage a client base in a competitive, customer-oriented atmosphere Organize client events and individual appointments through daily web correspondence Train new associates in the workings of the business and on product details Promoted after only a year and personally responsible for $1.2M in net sales in the last three years



Jeffrey Mayhew

• Assistant Event Coordinator

  • Feb 2011 - Apr 2011

  Assist with coordination of International Food Festival; raise money for Tustin public schools Responsible for organizing entertainment, food donations, volunteers and marketing for event Coordinated with Tustin Public School Foundation and Tustin Unified School District to promote event and raise money