Experience

Sands Investment Group

• United States
• Real Estate
• 100 - 200 Employee

• Executive Vice President

  • Jan 2021 - Present

  Manage cross-functional teams to expand and enhance the platform and create scalable solutions. Lead efforts to establish and continually improve business practices in order to drive maximum operational efficiency and revenue across the country. Work with Owners, Managing Directors and Sales Directors to evolve training, sales strategy and enhance day-to-day processes.

• VP of Operations

  • Oct 2018 - Jan 2021

  Implemented revenue and expense operations, procedures and best practices across the organization. Establish and track KPIs that track overall health and scalability of the business. Collaborate with cross-functional teams to implement and roll-out new processes and tools that increase productivity across all departments.



UnitedMasters

• United States
• Musicians
• 200 - 300 Employee

• Business Operations & Finance

  • Jan 2017 - Sep 2018

  Developed business models, growth strategies, KPIs and financial processes at a growth stage start-up. Worked with engineering, product, artist services & marketing teams to strengthen the data capabilities in support of internal and external users. Assisted in execution of campaigns across social networks, email & SMS to identify engaged fans across artists of every size. UnitedMasters is an artist services company that champions independence for all musicians. Using… Show more Developed business models, growth strategies, KPIs and financial processes at a growth stage start-up. Worked with engineering, product, artist services & marketing teams to strengthen the data capabilities in support of internal and external users. Assisted in execution of campaigns across social networks, email & SMS to identify engaged fans across artists of every size. UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with a deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid. UnitedMasters is funded by Alphabet, Andreessen Horowitz, 21st Century Fox, and Floodgate. Show less Developed business models, growth strategies, KPIs and financial processes at a growth stage start-up. Worked with engineering, product, artist services & marketing teams to strengthen the data capabilities in support of internal and external users. Assisted in execution of campaigns across social networks, email & SMS to identify engaged fans across artists of every size. UnitedMasters is an artist services company that champions independence for all musicians. Using… Show more Developed business models, growth strategies, KPIs and financial processes at a growth stage start-up. Worked with engineering, product, artist services & marketing teams to strengthen the data capabilities in support of internal and external users. Assisted in execution of campaigns across social networks, email & SMS to identify engaged fans across artists of every size. UnitedMasters is an artist services company that champions independence for all musicians. Using proprietary data and technology, coupled with a deep expertise in music and marketing, UnitedMasters helps artists get smart, get fans, and get paid. UnitedMasters is funded by Alphabet, Andreessen Horowitz, 21st Century Fox, and Floodgate. Show less



Tumblr

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Head of Business Operations & Finance

  • Jul 2015 - Jan 2017

  Developed and refined reporting tools to inform, empower and alert product, marketing and leadership teams of current trends within our business. Used data and analytics to help develop product and marketing strategy by focusing on KPIs established for each team. Managed budgeting, reporting and long term planning of the Tumblr P&L. Worked with department leads and Tumblr/Yahoo leadership teams to ensure costs and revenues are managed to ensure maximum profitability.

• Ad Sales Operations & Finance

  • May 2014 - Jun 2015

  Worked as liaison between Finance and Sales organization. Provided financial reporting and analysis on a weekly, monthly, and quarterly basis to Tumblr management team and Yahoo FP&A teams. Performed pricing and product change analyses to assist in roll-out of new ad products. Prepared long term financial forecasts and budgets for global sales and finance teams. Oversaw goal setting and commission payouts for sales team and management.



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Manager - Ad Sales Finance

  • Aug 2013 - May 2014

  Designed and created weekly, monthly and quarterly sales reports for NBCU Digital sales team. Worked in conjunction with sales leadership and site finance teams to create long term revenue forecasts using complex modeling to capture cross platform advertising growth and marketplace changes. Developed and refined reporting tools to inform, empower and alert sales and finance teams of current trends within the business. Designed and created weekly, monthly and quarterly sales reports for NBCU Digital sales team. Worked in conjunction with sales leadership and site finance teams to create long term revenue forecasts using complex modeling to capture cross platform advertising growth and marketplace changes. Developed and refined reporting tools to inform, empower and alert sales and finance teams of current trends within the business.



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Manager Finance

  • Jan 2013 - Aug 2013

  Managed all media reconciliations across all North America operations. Worked in conjunction with Media and Finance leadership to create stronger relationships with our largest media vendors. Served as a point of contact and escalation for internal and external parties and developed strategies to create efficiencies. Managed multiple employees that work across varying clients and regions.

• Sr. Financial Analyst

  • Feb 2011 - Jan 2013

  Developed strategies to streamline digital media buying process and tools/reports to track performance. Managed cash-flow and forecasting of payables of over $650 Million annually. Built and developed relationships with publishers/vendors to ensure clients needs are being met on a consistent basis.



Bank of America

• United States
• Banking
• 700 & Above Employee

• Personal Banker

  • Oct 2009 - Feb 2011

• Sales and Service Specialist

  • Mar 2009 - Oct 2009