Experience

Click Control Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Paid Media Specialist

  • Jun 2022 - Aug 2023

  Flint, Michigan, United States 🔹 Created social media advertising campaigns 🔹 Analyzed and compared key metrics to improve strategy and future performance 🔹 Measured and reported performance on client social media paid campaigns 🔹 Contributed ideas and solutions to meet client objectives 🔹 Monitored activities of competitors and industry trends



Thornton & Grooms Heating, Cooling & Plumbing

• United States
• Consumer Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2021 - May 2022

  Farmington Hills, Michigan, United States 🔹 Recommended, created, and implemented digital marketing initiatives to generate leads within budget and allowable costs while maintaining brand consistency 🔹 Utilized tracking and reporting tools to create a monthly report to analyze digital creative and platforms (views, likes, conversion, CTR, leads, CPL, open rate) 🔹 Developed and maintain a budget based on monthly/seasonal needs 🔹 Brainstormed with Marketing department on new ideas, promotions, and processes 🔹 Created… Show more 🔹 Recommended, created, and implemented digital marketing initiatives to generate leads within budget and allowable costs while maintaining brand consistency 🔹 Utilized tracking and reporting tools to create a monthly report to analyze digital creative and platforms (views, likes, conversion, CTR, leads, CPL, open rate) 🔹 Developed and maintain a budget based on monthly/seasonal needs 🔹 Brainstormed with Marketing department on new ideas, promotions, and processes 🔹 Created and managed an editorial calendar to ensure digital content is timely, relevant, and engaging 🔹 Conducted competitive analysis as needed/assigned

• Marketing Coordinator

  • Nov 2018 - Oct 2021

  Farmington Hills, Michigan 🔹 Facilitated bringing the marketing plan to life through digital platforms and social media. 🔹 Recommended, created, and implemented digital marketing initiatives to generate leads within budget and allowable costs while maintaining brand consistency 🔹 Utilized tracking and reporting tools to create a monthly report to analyze digital creative and platforms 🔹 Develop and maintain a budget based on monthly / seasonal needs 🔹 Served as the primary point of contact with digital… Show more 🔹 Facilitated bringing the marketing plan to life through digital platforms and social media. 🔹 Recommended, created, and implemented digital marketing initiatives to generate leads within budget and allowable costs while maintaining brand consistency 🔹 Utilized tracking and reporting tools to create a monthly report to analyze digital creative and platforms 🔹 Develop and maintain a budget based on monthly / seasonal needs 🔹 Served as the primary point of contact with digital marketing vendors and agencies to manage workflow, trafficking instructions, and ensure timely delivery of assets 🔹 Prepared and deployed all marketing emails and e-newsletters 🔹 Procured contact lists from CRM software and prepared them for marketing/outbound purposes 🔹 Created and managed an editorial calendar to ensure digital content is timely, relevant, and engaging



Quicken Loans

• United States
• Financial Services
• 700 & Above Employee

• Content Strategist

  • Jul 2018 - Nov 2018

  Detroit, Michigan 🔹 Developed content strategies based on the client's business objectives and end user's needs. 🔹 Managed and optimize existing content across multiple online environments. 🔹 Consulted with business leaders to strategize content for new and upcoming products.

• Content Analyst

  • Jun 2017 - Jul 2018

  Detroit, Michigan

• Executive Client Care Specialist

  • Feb 2016 - Jun 2017

  Detroit, Michigan 🔹 Communicated specifically with Veterans and their families to help them through their VA Loan refinance process 🔹 Helped clients understand the VA refinance requirements that need to be met to have a successful refinance of their home 🔹 Answered questions and assist clients with their document procurement needs throughout their refinance process



Verizon Wireless

• United States
• Retail
• 1 - 100 Employee

• Solutions Specialist

  • Jun 2015 - Nov 2015

  Ann Arbor, MI 🔹 Solved a variety of complex issues for customers regarding their wireless service 🔹 Maintained detailed knowledge of plans and services offered by Verizon 🔹 Consulted with customers about the best solutions for their needs



Lenscrafters

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Associate

  • Nov 2014 - Apr 2015

  Ann Arbor, MI 🔹 Identified products that would enhance vision quality based on prescription 🔹 Promoted specialized products to customers to drive higher sales 🔹 Maintained extensive product knowledge to expertly assist customers



US Army

• United States
• Law Enforcement
• 1 - 100 Employee

• Sergeant

  • Aug 2004 - May 2012

  Fort Riley, KS 13B, Field Artillery 🔹 Trained and supervised a section of six soldiers in their duties and responsibilities 🔹 Maintained accountability and weapons and equipment valued at over $1.5 million 🔹 Developed monthly training schedules 🔹 Advised senior ranking officers of training improvements