Senior Sales Manager, Large Customer Sales (LCS)

• Aug 2021 - Present

Head of Client Solutions, LinkedIn Marketing Solutions

• Oct 2018 - Jul 2021

I lead a team of 9 Enterprise Client Solutions Managers in LinkedIn's Marketing Solutions division. Working with LinkedIn’s largest key accounts across Technology, Financial Services, Government, Education, Professional Services, Travel and Telecommunications, my team drives customer value by helping our clients achieve their business objectives.My team are specialists in complex client problem solving by uncovering valuable insights from data, advising on and providing robust content marketing strategies, building and nurturing vital relationships in market with our clients and agencies, all whilst generating incremental revenue and solving complex technical issues.In my role as head of enterprise client solutions AU & NZ, I am responsible for attracting, hiring and developing the best talent for our high performing team. My priority is having the team focusing on efficient processes, scalable resources and ongoing learning, which inspire my team to achieve our targets.Leaning on my 15+ years of sales experience, my objective is unifying the sales and client solutions team, whilst partnering with our cross functional teams across agency, marketing, tech, content and insights to execute a one team approach, that aligns on our Marketing Solutions enterprise strategy. Key Achievements - Global award winner for “Collaboration” at LinkedIn’s annual sales kick off July 2019 - Key driver in creating new process for accurate forecasting - Positive increase on quarterly employee voice survey Show less

Senior Account Director - Marketing Solutions - Financial Services

• Dec 2014 - Oct 2018

As an Account Director I was responsible for the overall strategy for key Financial Services clients based out of Sydney, including Commonwealth Bank, Westpac, American Express, Citibank and Macquarie Bank, by implementing a strategic and consultative sales approach for each client, building crucial relationships with key stakeholders with clients directly and with media, PR, creative and content agencies.In partnership with my client solutions manager, I was responsible for driving long term revenue through annual deals and strategic partnerships by discovering my clients marketing and business objectives from acquisition, consideration, and awareness across B2B and B2C.Utilising a data driven approach to my clients, I provided tailored solutions that convey the value of the Linkedin platform and its audience, whilst achieving my clients objectives and providing maximum value.In a complex and competitive marketing landscape, I was able to achieve many highlights in my time not limited to; - Executed the first ever LinkedIn Annual Agreement for Marketing Solutions Australia - In partnership with my trade marketing team, produced the first acquisition case study for Marketing Solutions Australia - Part of LinkedIn’s future leaders program EmergIn 2017/2018 - In partnership with the Head of CSM Managers in Singapore I implemented an APAC first program “MentorIn” where we matched LMS employees across APAC with mentors for a 12 week program. Show less

Head of Sales

• Aug 2012 - Nov 2014

A joint venture between Nine Entertainment Co (Mi9/ninemsn) and Canstar, Australia’s leading finance research company, RateCity was Australia’s leading financial comparison website, which allows consumers to compare over 13,000 products across Home Loans, Credit Cards, Savings, Personal and Car Loans from over 250 financial institutions. My role as the Head of Sales was critical to RateCity’s revenue stream, where I was in control of RateCity’s inventory & monetisation, responsible for over 99% of all revenue streams, including complete revenue reporting, pipeline management and forecasting. On a daily basis, my role involved me dealing with CEO’s of financial institutions to digital directors at media agencies, and all levels in between. A core responsibility in my role was to develop and support great customer relationships, ensuring RateCity’s service was superior to our competitors to make certain we are always the ‘go to’ brand for all financial advertisers. I worked closely with all internal RateCity divisions across Sales, Tech, Finance, Marketing and with our CEO, to enable effective go to market sales strategies for RateCity and our wider distribution network which includes Canstar, Yahoo, ninemsn, realestate.com.au and Fairfax owned and operated finance sites. Show less

Sales Executive

• Jan 2010 - Aug 2012

Mi9/nineMSN was one of Australia’s leading digital media companies, reaching up to 76% of the population each month. A joint venture between Microsoft and Nine Entertainment Co. Mi9’s offering spans across publishing, online services, data strategies, consumer insights and advertising technologies. My role as a Sales Executive was critical to ninemsn achieving its core financial goals as an organisation, with my designated set of clients amounting to 20% of display revenue. On a daily basis, I was responsible for leading an Account Executive and Account Coordinator in my team, and building and maintaining effective relationships with agencies and clients and engaging teams internally to deliver solutions and results for my customers. Some key highlights in my time at Mi9 included overachieving on quarterly budgets for 7 straight quarters in a row, responsible for the largest ever single display booking for ninemsn, $1 million over 2 months, and delivering media first executions, with two of the top ten advertisers for ninemsn utilising content integration and ad innovation (Cube OTP and ‘Create Your Own Cover’ with Office). Show less

Senior Account Manager - Men's Health Magazine

• Jan 2009 - Jan 2010

Pacific Magazines is a dominant force in Australian magazine publishing. Pacific Magazines is the magazine publishing arm of Australia's largest television network, the Seven Network.I was responsible for generating revenue and developing relationships with advertising agencies and clients from my assigned agency territory, and undertake all analysis and reporting for NSW. I was also the digital contact for all advertising enquiries and packages for the Men’s Health online website and was in regular contact with Yahoo personnel to devise strategies to further enhance our online offering to clients and agencies. In addition to business development and ongoing account management, I developed numerous proactive executions for national sales team to take to market, developed and implemented business plans for major agencies/clients within NSW, created and implemented a competitor leads spreadsheet, which has been adopted for use nationally for all account managers to source new business leads and resulted in MH obtaining new business, generated share tracking reporting across competitive our magazine set, and devised a CPM calculator for the national team to utilise in negotiations. Show less

Senior Account Manager - That's Life! magazine

• Oct 2007 - Dec 2008

I was employed as a Senior Account Manager on That’s Life magazine from Oct 2007 to Dec 2008, reporting to the NSW and National Advertising Managers, where I was responsible for generating revenue and developing relationships with advertising agencies and clients from my assigned agency patch. The majority of role was spent around business development where I was able to achieve agency/direct territory growth by 72% YOY, brought new advertisers to the magazine, increased spend from existing advertisers, set up monthly revenue and share tracking reports for all agencies and clients, and developed strong relationships with all key buyers and planners for my agency patch. Show less

Account Manager - Southern Cross Regional TV

• Apr 2007 - Oct 2007

Southern Cross Broadcasting was one of Australia’s leading media companies, broadcasting free to air television to all parts of regional Australia. In my time at SCB I was responsible for devising tailored TV media advertising solutions for three of the key clients - Telstra, McDonalds and Toyota. My main responsibilities included driving incremental revenue through business development and effective account management, attention to detail by minimising account queries, pitching and closing sponsorship deals, tracking all areas of revenue and share of wallet in regards to my set accounts and day to day management and development of my Account Coordinator. Show less

NSW Account Manager

• Feb 2005 - Apr 2007

Sony Pictures markets and distributes DVD, Video and UMD titles directly to retailers across Australia. I am was responsible for key relationships with the State and Regional managers for Big W, Kmart, Target and JB HiFi, where I oversaw relationships between Sony’s merchandising team and all stores throughout NSW & ACT and was responsible for the managing of key retail accounts throughout NSW. In addition to this, I was instrumental in driving new business opportunities and growing pre-existing accounts, forming strong relationships at the retail store level to assist with 3rd party merchandising companies’ duties in store, and resolving any and all issues in regard to POS and stock fulfilment. Show less

Sales Executive / Sales Coordinator / Credit Officer

• Feb 2002 - Feb 2005

Warner Home Video and Roadshow Home Entertainment were the market leaders in the DVD/VHS in Australia. I was employed as an Account Executive, reporting to the Field Sales Director, I was responsible for the numerous tasks interacting with Rental and Retail accounts throughout NSW. Warner Home Video and Roadshow Home Entertainment were the market leaders in the DVD/VHS in Australia. I was employed as an Account Executive, reporting to the Field Sales Director, I was responsible for the numerous tasks interacting with Rental and Retail accounts throughout NSW.

Accounts Clerk

• 2001 - 2002

FNL Communications were one of the leading advertising companies in Australia. I was responsible for accounts receivable, accounts payable and general accounting duties. FNL Communications were one of the leading advertising companies in Australia. I was responsible for accounts receivable, accounts payable and general accounting duties.

Media Analyst

• 2000 - 2001

Sports Eye specialises in monitoring, analysing and valuing the media exposure of sponsors of sport. Sports Eye was established to provide sponsors of sport, the arts, community organisations and charities with the most accurate possible valuation of the media exposure of their sponsorships. Sports Eye specialises in monitoring, analysing and valuing the media exposure of sponsors of sport. Sports Eye was established to provide sponsors of sport, the arts, community organisations and charities with the most accurate possible valuation of the media exposure of their sponsorships.