Experience

FreshRealm

• United States
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Executive Vice President E-Commerce

  • 2023 - Present

  New York, New York, United States The leading end-to-end fresh food platform that enables DTC meal and meal kit companies to pursue asset-light models



Summerland Wine Brands

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • 2021 - 2023

  Santa Barbara County, California, United States Premier Central Coast Winery Leveraging Private Label, Control and Core Brands while Expanding DTC through Digital Transformation



Grands Esprits Inc.

• United States
• Business Consulting and Services

• Managing Director

  • 2019 - 2021

  New York, New York, United States



WW (formerly Weight Watchers)

• Wellness and Fitness Services
• 1 - 100 Employee

• General Manager / Vice-President - Products, Licensing, & eCommerce

  • 2015 - 2019

  Greater New York City Area Full P&L responsibility for three lines of business that contribute up to 25% of company profits, including management of a licensed product portfolio that accounts for over $2.8B in retail sales

• Vice President - Head of Strategy & Finance, Asia-Pacific & Emerging Markets

  • 2012 - 2015

  Singapore and Rio de Janeiro Responsible for the growth and development of Weight Watchers owned and franchise businesses across Asia, Australia/New Zealand, Middle East, Africa and Latin America including financial oversight and strategic planning for existing businesses in China, Australia/New Zealand, Brazil, and Mexico

• Director, Corporate Finance & International Strategy

  • 2011 - 2012

  New York, NY Responsible for both corporate finance (M&A, FP&A, financial modeling) and international strategy

• Managing Director

  • 2008 - 2011

  New York, New York, United States Boutique management consulting firm focused on strategic planning, marketing, and growth. Projects included: - Leading turnaround strategy for a media, content and consumer products start-up - Creating and landing a SMB sales strategy for a leading software provider - Authoring a leading technology company’s corporate enterprise vision deck - Evaluating new business opportunities for a leading education company in the secondary education space - Leading strategic planning… Show more Boutique management consulting firm focused on strategic planning, marketing, and growth. Projects included: - Leading turnaround strategy for a media, content and consumer products start-up - Creating and landing a SMB sales strategy for a leading software provider - Authoring a leading technology company’s corporate enterprise vision deck - Evaluating new business opportunities for a leading education company in the secondary education space - Leading strategic planning for engagement/relationship marketing group at a major search engine - Creating a next generation digital platform and series of online Professional Development tools for client’s secondary education business - Advising start-up online travel agency in completion of business plan and refinement of strategic positioning, budgeting, forecasting, financial modeling, and raising capital - Identifying new revenue streams and building financial/business model and investor presentations for the leading online broadcaster of high school and Tier II collegiate and professional athletic competitions - Creating a prêt-à-porter business for a Los Angeles based high-end fashion house - Advising global mobile marketing agency on the development of next generation, gaming-centric CRM platforms via mobile and wireless devices; leading business development efforts within the gaming/ entertainment space Show less



The Arnold Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Principal

  • 2008 - 2011

  Greater Seattle Area The Arnold Group is a fast-growing management consultancy focused on strategy, operations, and sales & marketing for Technology, Industrial, and Financial Services companies.



JetSuite

• United States
• Airlines and Aviation
• 1 - 100 Employee

• Chief Marketing Officer

  • 2007 - 2008

  Greater Los Angeles Area Responsible for all marketing, sales, and IT efforts at start-up private jet operator.



Harrah's Entertainment

• United States

• Corporate Director of New Initiatives and Analytics

  • 2006 - 2007

  Las Vegas, Nevada Area - Evaluated, selected and built out new businesses including loyalty program/CRM outsourcing opportunities - Developed and managed strategic partnerships in the airline and cruise industries - Led corporate international marketing efforts involving projects across Europe and Asia - Evolved next generation CRM platforms, led development of wireless/mobile technology as a marketing platform - Managed centralized corporate analytics / consulting team



ESPN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Director Brand Management and Market Planning

  • 2005 - 2006

  Greater New York City Area - Worked across business units (mobile, video games, BASS, consumer products, etc.) in the development of strategic plans, marketing plans, and in enabling growth initiatives - Managed consumer products/credit card/golf school brands, oversaw agencies/creative development/media - Developed enterprise-wide marketing ROI/analytic platforms as well as 1:1 customer strategies (CRM)



Booz Allen Hamilton

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Management Consultant

  • 2002 - 2005

  Greater New York City Area CORPORATE/MARKETING STRATEGY - Developed 3G media content strategy for leading US wireless carrier - Benchmarked competitive marketing spend for leading automaker, developed plan to reallocate marketing spend from measured media to higher-efficiency, non-traditional formats STRATEGIC PLANNING - Evaluated market entry within new verticals for leading global marketing information provider - Developed telematics feasibility strategy for global automaker OPERATIONS -… Show more CORPORATE/MARKETING STRATEGY - Developed 3G media content strategy for leading US wireless carrier - Benchmarked competitive marketing spend for leading automaker, developed plan to reallocate marketing spend from measured media to higher-efficiency, non-traditional formats STRATEGIC PLANNING - Evaluated market entry within new verticals for leading global marketing information provider - Developed telematics feasibility strategy for global automaker OPERATIONS - Developed plan to outsource US insurance provider's call centers to service providers in India and the Philippines Show less



Ford Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Field Manager / Marketing Coordinator / Sales Analyst

  • 1996 - 2002

  Greater Detroit Area MARKETING, SALES, LEADERSHIP - Managed regional $10MM marketing budget, developed strategic marketing plans, improved marketing ROI through segmentation analysis - Exceeded monthly wholesale targets by 25%, sold over $600MM of product, consistently met P&L targets - Created guerrilla-marketing campaign for Mercury during Saturn-sponsored USPRO Cycling Championships, improved consumer awareness of Mercury Mountaineer, increased sales 25% FINANCIAL ANALYSIS, PROBLEM SOLVING -… Show more MARKETING, SALES, LEADERSHIP - Managed regional $10MM marketing budget, developed strategic marketing plans, improved marketing ROI through segmentation analysis - Exceeded monthly wholesale targets by 25%, sold over $600MM of product, consistently met P&L targets - Created guerrilla-marketing campaign for Mercury during Saturn-sponsored USPRO Cycling Championships, improved consumer awareness of Mercury Mountaineer, increased sales 25% FINANCIAL ANALYSIS, PROBLEM SOLVING - Analyzed economic and industry data, forecasted sales and profitability, tracked regional P&L, priced C&I - Created actionable internet business plan, increased dealer investment in technology, improved dealer response rate to Internet inquiries 100% - Launched customer relations/quality control initiative that improved JD Power scores, reduced warranty costs by $50 million, enhanced information flows from call centers to dealers, plants, and engineering Show less