Experience

Pinckney Palm

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2021 - Present

• Social Media Coordinator

  • Sep 2018 - Mar 2021



Wofford College

• United States
• Higher Education
• 400 - 500 Employee

• Director of Marketing & Communications for Advancement

  • Nov 2014 - Feb 2019

  -Collaborated with the Office of Marketing & Communications to create and manage strategic print and digital marketing plans for the Office of Advancement. This includes communications related to fundraising, alumni relations, donor retention, parent engagement, and estate planning.-Maintained the timeliness and effectiveness of all planned communication deliveries, including reviewing analytics to determine the impact of messaging.-Managed, created, and scheduled specialized content for Wofford Alumni and Wofford Parents social accounts. (Increased @woffordalumni Instagram following by 43%)-Crafted and evaluated the success of targeted e-mail messaging, such as newsletters and fundraising appeals.-Served as contributing writer for Wofford Today alumni magazine.-Created content for and manages the timeline, design, and production of advancement-related printed materials.-Managed the Advancement Office website.-Trained and oversaw a marketing student assistant.-Worked with Director of The Wofford Fund to rebrand Wofford College's annual fund to The Wofford Fund (Jan. 2016). -Oversaw the marketing of Wofford College's Greek Village (2016-2017) and Trustee Matching Fund (2017) fundraising campaigns.-Oversaw branding and marketing launch of "For Wofford," a $300 million comprehensive fundraising campaign for Wofford College (2016-2019).



COCG./ A Healthgrades Company

• SEO Copywriter

  • Feb 2014 - Nov 2014

  -Strategically created digital content for client webpages, blogs and email marketing campaigns using SEO best practices.-Assisted Senior Copywriter with copywriter training, performed editing and proofreading duties.-Managed multiple projects and tasks simultaneously, prioritizing deadlines based upon client expectations. -Wrote industry-relevant content for publication on the COCG company blog.



Wofford College

• United States
• Higher Education
• 400 - 500 Employee

• Marketing/Communications Student Assistant

  • Sep 2012 - May 2013

  -Wrote, researched,and published press releases to the Wofford College newsroom webpage. -Used Facebook to create exposure for the college by creating social media content to encourage maximum fan engagement-Utilized Bronto software to send mailshots of press release to local and national media. -Utilized GoogleAlerts to update "Wofford In The News" webpage weekly-Attended meetings for collaboration and communication across campus departments and programs



Upward Sports, Inc.

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Inbound Marketing Intern

  • Jun 2012 - Aug 2012

  -Wrote and edited multiple articles weekly for promotion of Upward Sports-Quickly learned and implemented skills in order to measure search engine optimization and create written pieces that lead to ideal SEO-Researched popular competitor blogs as well as blogs for potential partnership and guest blogging opportunities-Created detailed media lists for major metropolitan areas-Brainstormed with organization Web Content Administrator & SEO consultant to optimize organization's social media and editorial content-Conducted interviews and collaborated with Director of Communications to create copy for Upward Unlimited's Annual Report for 2011-2012



Wofford College

• United States
• Higher Education
• 400 - 500 Employee

• Sports Marketing & Promotions Student Assistant

  • Sep 2011 - May 2012

  -Served as a promotions assistant at Southern Conference athletic events at Wofford College including football, men's soccer, women's basketball, and baseball. -Assisted in sports marketing and promotions administrative work and hospitality. -Assisted Athletic Director of Compliance in helping plan the annual "Bosscars" Athletic Award dinner.



Greenville Drive

• Entertainment Intern

  • Apr 2011 - Aug 2011

  -Worked with team of entertainment interns to carry out daily sports marketing and public relations functions of the single-A minor league baseball team.-Served as hospitality liason between guests of the entertainment department and the Greenville Drive. -Worked to plan and carry out details of events and theme nights at Fluor Field by contacting entertainers, creating entertainment options for fans, and choosing music. -Created graphics using Photoshop to be shown on the digital board for games, theme nights, and general promotions. Scripted promotional video for Carolina Ale House special.