Vice President

• Aug 2020 - Present

Managing Broker

• Mar 2021 - Present

Chief of Staff, Consumer Products Division

• Jul 2019 - Aug 2020

MBA Class of 2019

• Jul 2017 - May 2019

• Johnson Admissions Group • Johnson Campus Visit Ambassador • Johnson Cohort Leader • Asia Business Association (ABA) President • Golf Club President • FBC Executive Vice President • Politics & Geopolitics Club Alumni Relations Chair • Johnson Admissions Group • Johnson Campus Visit Ambassador • Johnson Cohort Leader • Asia Business Association (ABA) President • Golf Club President • FBC Executive Vice President • Politics & Geopolitics Club Alumni Relations Chair

MBA Marketing Associate - Maybelline New York

• Jun 2018 - Aug 2018

• Created a full scale go-to-market strategy for a potential product release incorporating digital marketing touch points, in-store display towers, influencer integration, print ads, targeted emailers, data driven marketing tactics, strategic in-store wall placements and alternative e-comm outlets • Analyzed how the Instant Age Rewind franchise was affected by new and existing competition within the mass and prestige markets to identify white space and develop strategic… Show more • Created a full scale go-to-market strategy for a potential product release incorporating digital marketing touch points, in-store display towers, influencer integration, print ads, targeted emailers, data driven marketing tactics, strategic in-store wall placements and alternative e-comm outlets • Analyzed how the Instant Age Rewind franchise was affected by new and existing competition within the mass and prestige markets to identify white space and develop strategic opportunities • Monitored and managed the performance of the Instant Age Rewind franchise Show less • Created a full scale go-to-market strategy for a potential product release incorporating digital marketing touch points, in-store display towers, influencer integration, print ads, targeted emailers, data driven marketing tactics, strategic in-store wall placements and alternative e-comm outlets • Analyzed how the Instant Age Rewind franchise was affected by new and existing competition within the mass and prestige markets to identify white space and develop strategic… Show more • Created a full scale go-to-market strategy for a potential product release incorporating digital marketing touch points, in-store display towers, influencer integration, print ads, targeted emailers, data driven marketing tactics, strategic in-store wall placements and alternative e-comm outlets • Analyzed how the Instant Age Rewind franchise was affected by new and existing competition within the mass and prestige markets to identify white space and develop strategic opportunities • Monitored and managed the performance of the Instant Age Rewind franchise Show less

Director of Marketing

• Mar 2014 - Aug 2017

• Spearheaded online marketing initiatives through SEM and SEO generating a 15% YOY increase in direct sales, a 400% increase in website visitors, and a 200% increase in customer call-in frequency • Lead product development teams for overseas manufacturing clients by using industry knowledge to maximize product potential and ensure timely overseas delivery • Implemented ad promotion campaigns for “BallBrite” on Amazon.com which increased sales during ad period YOY by 150% and resulted in… Show more • Spearheaded online marketing initiatives through SEM and SEO generating a 15% YOY increase in direct sales, a 400% increase in website visitors, and a 200% increase in customer call-in frequency • Lead product development teams for overseas manufacturing clients by using industry knowledge to maximize product potential and ensure timely overseas delivery • Implemented ad promotion campaigns for “BallBrite” on Amazon.com which increased sales during ad period YOY by 150% and resulted in Amazon’s direct interest to purchase BallBrite to sell B2C • Managed internal and outside sales reps to ensure monthly target sales goals are met and develop strategies to acquire new business • Represented Macro at the annual 2015 Surf Expo, generating over 100 leads of potential business buyers • Researched and cold called 500+ companies while maintaining detailed call history, noting potential customer needs, and coordinating distribution of samples to prospective clients resulting in 11 new manufacturing clients and 36 new significant raw material clients Show less • Spearheaded online marketing initiatives through SEM and SEO generating a 15% YOY increase in direct sales, a 400% increase in website visitors, and a 200% increase in customer call-in frequency • Lead product development teams for overseas manufacturing clients by using industry knowledge to maximize product potential and ensure timely overseas delivery • Implemented ad promotion campaigns for “BallBrite” on Amazon.com which increased sales during ad period YOY by 150% and resulted in… Show more • Spearheaded online marketing initiatives through SEM and SEO generating a 15% YOY increase in direct sales, a 400% increase in website visitors, and a 200% increase in customer call-in frequency • Lead product development teams for overseas manufacturing clients by using industry knowledge to maximize product potential and ensure timely overseas delivery • Implemented ad promotion campaigns for “BallBrite” on Amazon.com which increased sales during ad period YOY by 150% and resulted in Amazon’s direct interest to purchase BallBrite to sell B2C • Managed internal and outside sales reps to ensure monthly target sales goals are met and develop strategies to acquire new business • Represented Macro at the annual 2015 Surf Expo, generating over 100 leads of potential business buyers • Researched and cold called 500+ companies while maintaining detailed call history, noting potential customer needs, and coordinating distribution of samples to prospective clients resulting in 11 new manufacturing clients and 36 new significant raw material clients Show less

Directing Realtor

• Mar 2014 - Aug 2017

• Sold over $20M dollars in luxury residential real estate within the first two years of obtaining license • Implement marketing strategies for client properties via print ads on Dream Home Magazine, SEO and SEM online marketing campaigns, MLS listings, overseas TV commercial spots, and custom property websites attracting over 100 qualified buyers for each property advertised • Prepare and present market analysis reports in order to determine a competitive market listing price for client… Show more • Sold over $20M dollars in luxury residential real estate within the first two years of obtaining license • Implement marketing strategies for client properties via print ads on Dream Home Magazine, SEO and SEM online marketing campaigns, MLS listings, overseas TV commercial spots, and custom property websites attracting over 100 qualified buyers for each property advertised • Prepare and present market analysis reports in order to determine a competitive market listing price for client properties resulting in an ideal 5% sale price to list price deviation in all sales closed

Associate, Development

• Aug 2013 - Mar 2014

• Prepared 6 projected financial models of real estate package deals that took into account financing sources, market studies, tax implications and regulatory requirements to ensure projects were being evaluated properly • Worked with 3 developers to understand 3 projects through entitlements, design, construction, and financing

Digital Marketing Specialist

• May 2012 - May 2013

• Managed and developed relationships across a portfolio of hospitality clients that included Hotel Management companies, branded hotels, and independent hotels • Prepared monthly, quarterly, and ad-hoc marketing campaign reports to analyze strategic online marketing campaign results to clients and gave strategic recommendations to increase future ROI • Produced weekly client-facing status reports to keep clients updated on all current initiatives and due dates • Created strategic… Show more • Managed and developed relationships across a portfolio of hospitality clients that included Hotel Management companies, branded hotels, and independent hotels • Prepared monthly, quarterly, and ad-hoc marketing campaign reports to analyze strategic online marketing campaign results to clients and gave strategic recommendations to increase future ROI • Produced weekly client-facing status reports to keep clients updated on all current initiatives and due dates • Created strategic annual digital marketing budget proposals that met client business needs, increased direct revenue, and maximized ROI • Launched NextGuest’s first Limited Time Offer online campaign, resulting in 1,800 different users signing up and 200 users “sending offer to friends” within 7 days • Authored social media posts for the Astor Crowne Plaza New Orleans three times a week Show less • Managed and developed relationships across a portfolio of hospitality clients that included Hotel Management companies, branded hotels, and independent hotels • Prepared monthly, quarterly, and ad-hoc marketing campaign reports to analyze strategic online marketing campaign results to clients and gave strategic recommendations to increase future ROI • Produced weekly client-facing status reports to keep clients updated on all current initiatives and due dates • Created strategic… Show more • Managed and developed relationships across a portfolio of hospitality clients that included Hotel Management companies, branded hotels, and independent hotels • Prepared monthly, quarterly, and ad-hoc marketing campaign reports to analyze strategic online marketing campaign results to clients and gave strategic recommendations to increase future ROI • Produced weekly client-facing status reports to keep clients updated on all current initiatives and due dates • Created strategic annual digital marketing budget proposals that met client business needs, increased direct revenue, and maximized ROI • Launched NextGuest’s first Limited Time Offer online campaign, resulting in 1,800 different users signing up and 200 users “sending offer to friends” within 7 days • Authored social media posts for the Astor Crowne Plaza New Orleans three times a week Show less

Marketing Intern

• May 2011 - Aug 2011

• Redeveloped and updated sales sites and the travel agent portal for all Denihan properties to maximize efficiency and awareness • Worked to create, track, and engage Net Promoters resulting in positive TripAdvisor comments • Assisted with Affinia hotel’s largest brand initiative, the “comfort movement,” by brainstorming new ideas, suggesting MyAffina product replacements, building the WordPress TenderLovingComfort blog and attending weekly meetings • Worked as marketing team graphic… Show more • Redeveloped and updated sales sites and the travel agent portal for all Denihan properties to maximize efficiency and awareness • Worked to create, track, and engage Net Promoters resulting in positive TripAdvisor comments • Assisted with Affinia hotel’s largest brand initiative, the “comfort movement,” by brainstorming new ideas, suggesting MyAffina product replacements, building the WordPress TenderLovingComfort blog and attending weekly meetings • Worked as marketing team graphic designer and created banner advertisements for third party management websites including CWT, AMEX, Thor, HRG, and Harp • Spearheaded The Benjamin’s social media outreach on Tumblr, which gained a strong following within the first month of its launch Show less • Redeveloped and updated sales sites and the travel agent portal for all Denihan properties to maximize efficiency and awareness • Worked to create, track, and engage Net Promoters resulting in positive TripAdvisor comments • Assisted with Affinia hotel’s largest brand initiative, the “comfort movement,” by brainstorming new ideas, suggesting MyAffina product replacements, building the WordPress TenderLovingComfort blog and attending weekly meetings • Worked as marketing team graphic… Show more • Redeveloped and updated sales sites and the travel agent portal for all Denihan properties to maximize efficiency and awareness • Worked to create, track, and engage Net Promoters resulting in positive TripAdvisor comments • Assisted with Affinia hotel’s largest brand initiative, the “comfort movement,” by brainstorming new ideas, suggesting MyAffina product replacements, building the WordPress TenderLovingComfort blog and attending weekly meetings • Worked as marketing team graphic designer and created banner advertisements for third party management websites including CWT, AMEX, Thor, HRG, and Harp • Spearheaded The Benjamin’s social media outreach on Tumblr, which gained a strong following within the first month of its launch Show less

Marketing Assistant

• Jun 2010 - Aug 2010

• Represented company and presented marketing materials at solar fest, a regional meeting of solar module manufacturers and contractors • Conducted market research through cold-calling contractors and other module manufacturers • Participated in the construction of Silicon Energy’s solar modules from inception in order to gain a complete understanding of the core product • Represented company and presented marketing materials at solar fest, a regional meeting of solar module manufacturers and contractors • Conducted market research through cold-calling contractors and other module manufacturers • Participated in the construction of Silicon Energy’s solar modules from inception in order to gain a complete understanding of the core product