Experience

Maverick Digital Tourism Marketing

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Key Account Manager

  • Feb 2023 - Present

  - Nurturing enduring, collaborative relationships with our Gold and VIP-level clients- Creating and implementing best-in-class digital marketing strategies that capitalise on exisiting and new opportunities- Driving measurable results for tourism operators and RTO's across Aotearoa - Leading the delivery of cutting-edge content and social media plans that enable our clients to tell their stories to the world

• Marketing Specialist

  • Oct 2021 - Feb 2023

  - Delivered engaging, on-brand content for destinations and tourism businesses across New Zealand and Fiji, including monthly blogs, EDM's and social media posts- Crafted strong relationships with Bronze and Silver-level clients, supporting their digital success - Developed and rolled out bespoke digital marketing strategies to elevate client's brand awareness and boost direct bookings, constantly pushing to smash ROI targets



Tourism Holdings Limited

• New Zealand
• Travel Arrangements
• 200 - 300 Employee

• Campaign & Partnerships Manager

  • Mar 2021 - Oct 2021

  - Spearheaded owned-channel and partnership activity for campervan rental brands across Australia and New Zealand, enhancing category awareness and conversion - Collaborated strongly with NTO's, regional and state tourism organisations, media and agency partners - Curated campaign content across organic, native and paid channels, including website messaging, social and sponsored pieces - Led EDM strategy, execution and database growth for campervan rentals - Marketing lead for Discover Waitomo brands, promoting campaigns and events Show less



WellingtonNZ

• New Zealand
• International Trade and Development
• 1 - 100 Employee

• Campaign Manager (Tourism)

  • Mar 2020 - Mar 2021

  - Developed campaign strategies across domestic, drive-time and local markets to boost awareness, visitation and spend throughout the rohe- Managed three end-to-end campaigns including planning, budgeting, briefing, implementation and reporting- Championed the Love Local brand in response to the impacts on Wellington's CBD economy post-lockdown- Managed communications with internal project team members and external stakeholders, including media companies, tourism operators, regional councils and retail associations Show less

• Marketing Coordinator

  • Dec 2018 - Mar 2020

  - Managed briefings, collated design ideas, liaised with external designers and organised printing and distribution for collateral projects- Assisted with campaign coordination including audience segmentation, conceptualising creatives, writing copy and building landing pages- Coordinated Venues Wellington events marketing through social media, WellingtonNZ.com content, blog posts, e-newsletters and calendars

• Tourism Trade Assistant (Temporary Secondment)

  • Sep 2018 - Nov 2018

  - Planned, booked and, at times, hosted famil itineraries for international travel agents, inbound tour operators and OTA reps

• i-SITE Customer Service Consultant

  • Sep 2017 - Nov 2018

  - Welcomed visitors to the city, and created customised itineraries by suggesting and booking activities, transport and accommodation- Developed strong understanding of visitor markets, as well as product knowledge of activities throughout Aotearoa- After six months was promoted to shift supervisor, responsible for banking and end of day reporting



Victoria University of Wellington

• New Zealand
• Higher Education
• 700 & Above Employee

• Tutor

  • Mar 2016 - Oct 2017

  - Liaising with course co-ordinators in planning tutorial content, individually designing weekly lesson plans, creating presentations and teaching material, and delivering the one-hour classes several times a week. - Facilitating student discussions, both in small groups and as a class, and answering questions to stimulate learning. - Marking assignments, including essays, reports and presentations, and providing detailed feedback for students. - Was highly rated by students, receiving a 1.2 overall effectiveness rating (on a 5-point scale). Show less



Super Retail Group

• Australia
• Retail
• 700 & Above Employee

• Team Member

  • Nov 2013 - May 2015

  - Customer service role involving Point of Sale use and shop floor assistance, receiving stock and replenishing shelves, as well as liaising with customers and suppliers face-to-face and on the phone - After a year was promoted to acting supervisor role on alternating weekends, and also received an award for a Suggestion Scheme idea by senior management in a large Australasian organisation. - Customer service role involving Point of Sale use and shop floor assistance, receiving stock and replenishing shelves, as well as liaising with customers and suppliers face-to-face and on the phone - After a year was promoted to acting supervisor role on alternating weekends, and also received an award for a Suggestion Scheme idea by senior management in a large Australasian organisation.