Experience

Right Side Up

• Netherlands
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Project Strategy

  • 2018 - Present

  Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise. We curate the best freelancers to help you develop customer acquisition strategies… Show more Right Side Up is a marketplace to access premium marketing freelancers—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. Marketers in our marketplace have deep in-house experience, serious strategic skills, and executional expertise. We curate the best freelancers to help you develop customer acquisition strategies, concept creative campaigns, solve attribution challenges, scale teams, or pinch-hit whenever you need. Simply put, we provide the marketing team we would have hired when we were in-house. Strategic. Creative. Transparent. Clients include Stitch Fix, Stripe, Google, Fitbit, Yelp, IDEO, Doordash, Wealthfront, Ro, Zenefits, Instacart, Masterclass, Uber and others. Wondering if we can help your company? DM me! Show less



Prosper Marketplace

• United States
• Financial Services
• 300 - 400 Employee

• Director, Performance Marketing

  • 2015 - 2018

  San Francisco Bay Area Prosper is an online consumer lending marketplace, originating $3B+ in personal loans and generating $150M+ in revenue annually • Led performance marketing across Paid Search, Paid Social, Display (Prospecting + Retargeting), Affiliate, B2B2C Marketing (prosperhealthcare.com) & SEO (shared ownership with product/engineering team) • Full P&L responsibility for managed programs, including budgeting, forecasting, reporting and strategic efforts to improve performance measurement… Show more Prosper is an online consumer lending marketplace, originating $3B+ in personal loans and generating $150M+ in revenue annually • Led performance marketing across Paid Search, Paid Social, Display (Prospecting + Retargeting), Affiliate, B2B2C Marketing (prosperhealthcare.com) & SEO (shared ownership with product/engineering team) • Full P&L responsibility for managed programs, including budgeting, forecasting, reporting and strategic efforts to improve performance measurement, cross-channel attribution and understanding of customer LTV • Led customer acquisition partnership and affiliate marketing program expansion into new verticals, including healthcare, home improvement and point of sale finance • Served in both individual contributor and leadership capacities as programs scaled, ultimately overseeing an internal team and external agency/consultant resources • Co-led company-wide 2017 revenue growth objective, leading a cross-functional team across marketing, legal/compliance, product, engineering, operations, analytics & FP&A Show less



TripAdvisor

• United States
• Software Development
• 700 & Above Employee

• Performance Marketing Director

  • Jan 2015 - Jul 2015

  San Francisco Bay Area 6-month maternity cover contract



Go Dish

• United States
• Food & Beverages

• Co-Founder & CEO

  • May 2013 - Jan 2015

  San Francisco, CA Launched in Sept 2013, Go Dish helped restaurants increase profit with demand-based variable pricing (aka, get butts in seats at quiet times); over 30,000 meals served across 80+ restaurants in San Francisco pilot (featured on TechCrunch: http://tcrn.ch/1eoM9Ir) • Led product, development & design for consumer iPhone app, website and brand collateral • Led marketing with over 17,000 app installs through SEM, display, e-mail, social, PR, events & field marketing efforts @… Show more Launched in Sept 2013, Go Dish helped restaurants increase profit with demand-based variable pricing (aka, get butts in seats at quiet times); over 30,000 meals served across 80+ restaurants in San Francisco pilot (featured on TechCrunch: http://tcrn.ch/1eoM9Ir) • Led product, development & design for consumer iPhone app, website and brand collateral • Led marketing with over 17,000 app installs through SEM, display, e-mail, social, PR, events & field marketing efforts @ <$1/install • Shared responsibility for all G&A functions, including legal, finance, HR, operations and customer support • Closely supported co-founder in B2B restaurant sales and account management responsibilities Show less



Liftopia, Inc.

• Marketing Manager

  • 2011 - 2013

  San Francisco Bay Area Backed by leading institutional investors (First Round Capital, Industry Ventures), Liftopia.com is the largest retailer of ski lift tickets online. The Liftopia platform helps over 250 ski resorts generate incremental sales through yield management, segmentation, and centralized distribution. • Responsible for all marketing functions: SEM, Affiliate, Display, Partnerships, E-mail/CRM, Social, PR, Events, Content • Managed internal and external teams (SEM agency, PR agency… Show more Backed by leading institutional investors (First Round Capital, Industry Ventures), Liftopia.com is the largest retailer of ski lift tickets online. The Liftopia platform helps over 250 ski resorts generate incremental sales through yield management, segmentation, and centralized distribution. • Responsible for all marketing functions: SEM, Affiliate, Display, Partnerships, E-mail/CRM, Social, PR, Events, Content • Managed internal and external teams (SEM agency, PR agency, contractors) to strict performance goals • Worked closely with product, design and engineering teams on landing page optimization, inventory feed management, analytics, and affiliate & e-mail platform integrations • Managed strategic planning, budgeting, forecasting, analytics & reporting • Grew revenue by over 200% in under 2 years Show less



Expedia, Inc.

• United States
• Real Estate

• Senior Online Marketing Analyst, International

  • 2011 - 2011

  San Francisco Bay Area • Responsible for the launch of the international online marketing program (display, affiliate, partnership marketing, API integration with 3rd parties like Kayak) in the UK and market research & planning for upcoming launches in Ireland, Nordics, Germany and Australia/NZ. • Onboarded and managed London-based digital marketing & creative agency

• Online Marketing Analyst

  • 2009 - 2011

  San Francisco Bay Area Managed direct partnerships, affiliate programs, display advertising & marketplace integration across all travel verticals -- air, hotel, car, packaged vacations and cruise products.



Wynn Resorts

• United States
• Hospitality
• 300 - 400 Employee

• Revenue Management Analyst, Enterprise Strategy

  • 2008 - 2009

  • Member of 5-person revenue management team overseeing 1.7 million room nights per year at Wynn and Encore Las Vegas, the 5th largest hotel in the world • Responsible for demand forecasting, pricing and inventory distribution through 20+ partner channels to maximize gross operating profit. • Full ownership of the pricing component for all marketing and promotional offers (direct mail, e-mail, 3rd party partnerships)

• Management Training

  • 2008 - 2008

  6-month intensive hotel management training program with rotations in front office operations, rooms management and hospitality leadership. Member of opening team of Encore Las Vegas, a $2.1 billion, 2,034 room casino resort.



O Hotel (www.ohotelgroup.com)

• Many Hats

  • 2007 - 2008

  Los Angeles Part-time front desk, front office, room service, reservations, marketing & concierge @ O Hotel Los Angeles, a 67-room boutique hotel in downtown LA.