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Brian Armstrong

I had the pleasure to work with Ryan for several years while he was part of my National Accounts team. Ryan was highly professional and worked with some of our largest customers to build relationships and generate strong sales growth for the business. I recommend Ryan to anyone looking for a high energy, intelligent sales executive.

Forrest Dougherty

Highly motivated, skilled, and passionate about his work as well as his team is the phrase that comes to mind when I think about Ryan. I’ve had the pleasure of knowing Ryan for the last 15 yrs. during which I had learned so much from his mentoring, coaching, support and helping me to think on a much higher level to achieve goals that brought about a major impact to our companies revenue. Above all, I was impressed with Ryans ability to easily connect with not only fellow colleagues as well as our many customers in which he had the ability to always find compromise which would end up with a win/win outcome. Ryan is highly organized, inspires his team to be the best they can be with direction and has the ability to understand the

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Credentials

  • Becoming Head of Sales: Developing Your Playbook
    LinkedIn
    Mar, 2019
    - Sep, 2024

Experience

    • United States
    • Biotechnology Research
    • 1 - 100 Employee
    • Head of National Accounts
      • Jun 2021 - Present

      I am very excited to announce the next stage of my career with Newlight Technologies. Inventors of the game-changing product AirCarbon. The world finally has a viable alternative to single-use plastics, and I am beyond excited to do my part to help bring it to the world. I am very excited to announce the next stage of my career with Newlight Technologies. Inventors of the game-changing product AirCarbon. The world finally has a viable alternative to single-use plastics, and I am beyond excited to do my part to help bring it to the world.

    • United States
    • Wholesale
    • 700 & Above Employee
    • Regional Sales Manager
      • May 2019 - Jun 2021
    • Italy
    • Hospitality
    • 100 - 200 Employee
    • Vice President of Sales
      • Sep 2018 - May 2019

      La Bottega, market leader in the cosmetic amenities for hospitality, was established in 1981 and since then the growth has been exponential. La Bottega is a creative hub of storytelling for the hotel industry. We explore ways to create new levels of equity by partnering with our customers on a consultative journey to add value to the guest experience. We discover hidden tales and translate them into unique shapes, senses and memories that define the essence of an intimate relationship between our customer and their guests. Developing and implementing structure and strategic sales strategy for a young company looking to take the next step. I directly manage a team of 12 sales professional targeting the top 3% of hotels and resorts in the US, Caribbean, Mexico, and Canada. • Negotiated the contract to launch the largest luxury hotel chain in Mexico • Implemented process to organize and assign sales leads turning a competing sales team into a collaborative sales team • Redesigned the architecture of the current CRM solution to generate a clear corporate view of sales pipeline and rep performance metrics

    • Director of Luxury Sales
      • Feb 2016 - Aug 2018

      Tasked with developing a new division of American Hotel Register Company created to provide product and design solutions for the luxury and boutique hotel market. Built “The Gallery, Luxury by American Hotel” from the ground up including brand creation, product selection, sales strategy, and team recruitment. The Gallery was developed in 2015, launched in 2016, and became my full-time responsibility in 2018.• The Gallery outpaced corporate sales growth by 3x. Delivering at a conversion rate 3 pts higher than the company average• SAP ERP implementation team member. Subject matter expert for field sales.• SAP Cloud for Customer implementation. Worked with consulting teams to design and implement C4C CRM into the organization• Regularly reported corporate initiative vision and performance results to SLT and the board of directors.• The Gallery turned a corporate profit in year 1. Far outpacing the 3-year projected model• The Gallery disrupted the hospitality supply industry creating a single source in a segmented luxury supply marketplace• Negotiated strategic partnerships with 2 companies previously considered competitors.• Developed a startup sales team within the existing sales team. Hired, developed, and directly lead a team of 6 “Luxury Concierge Representatives”• Sales Revenue for the Gallery finished at $65,000,000 in 2018. Same customer sales in 2015 were $42,000,000

    • Director of Sales
      • Jan 2014 - Feb 2018

      Enabled a team of 45 territory managers, 5 regional managers, and 2 regional directors to execute our corporate strategy in the western 3/4 of the United States. The region included all states west and south of Ohio including the Hawaiian Islands.• Achieved sales and margin plan each year by a minimum of 102% to plan. Increased top line sales from $262,000,000 in 2014 to $360,000,000 in 2017• Rolled out a new territory management contact strategy which increased customer contacts by 32% across the outside sales teams• Regional Directors and District Manager reports earned frequent “execution manager of the year” 4 out of 5 years in the role• Supported the operations team in the creation of CRM architecture migrating from Pivotal CRM to SAP Cloud 4 customer• Set the standards for sales competencies performance metrics for outsides sales• Redesigned the architecture of the current CRM solution to generate a clear corporate view of sales pipeline and rep performance metrics• Invited and completed corporate development program “American Hotel Register Company- Leadership Journey”

    • Regional Director of Sales
      • Apr 2013 - Jan 2014

      Managed a team of 28 territory managers and 4 regional managers to execute sales strategy in the western United States. The regions include Colorado, Utah, Nevada, New Mexico, Arizona, California, Oregon, Washington, and Hawaii.

    • National Account Manager
      • Oct 2009 - Apr 2013

      Started in the National Account department handling regional accounts on the west coast. Promoted to handle the three largest corporate account in the company’s portfolio: Marriott, Hyatt, and Avendra LLC.• Grew the Marriott portfolio by 12% annually through major deals for corporate bedding rollouts. Marriott was the company’s largest customer accounting for $250,000,000 in sales.• Established American Hotel first office within Marriott Hotels corporate office in Bethesda, Maryland• Brought a hunter mentality into a team of farmers, and developed the standard business reviews used across the national account department

    • District Manager/Key Account Manager - Outside Sales
      • Jan 2008 - Oct 2009

      Hybrid position of direct sales, sales management, and national accounts. Handled regional corporate accounts and managed a team of 5 in the SW US.• Annual sales award for margin goal attainment: 2008

    • Territory Manager - Outside Sales
      • Aug 2004 - Jan 2008

      Substantially increased sales in Orange County, San Bernardino County, and South Los Angeles. • Annual Sales Award for margin goal attainment: 2005, 2006, 2007• 2006: Employee of the Month• My single territory was eventually split into 3 separate territories

    • Program Account Manager
      • Dec 2003 - Aug 2004

Education

  • University of Arizona
    Bachelors, Economics
    1999 - 2003
  • estudio sampere
    Spanish, Spanish, Economics
    2003 - 2003

Community

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