Experience

TetraScience

• United States
• Software Development
• 100 - 200 Employee

• Scientific Content Marketing Manager

  • Apr 2023 - Present

  Boston, Massachusetts, United States



Azenta Life Sciences

• United States
• Biotechnology Research
• 700 & Above Employee

• Content Manager, Team Lead

  • Oct 2022 - Apr 2023

  Burlington, Massachusetts, United States - Develop educational and technical content for marketing, including copywriting, graphic design, animation, and video editing. - Created over 100 high-value assets for multiple business lines, such as white papers, videos, articles, brochures, capabilities decks, and infographics. - Improved the quality and SEO of blog posts, increasing organic traffic by >200% and doubling the average time on page.

• Technical Content Manager, Marketing

  • Jan 2021 - Sep 2022

  South Plainfield, New Jersey, United States



Beckman Coulter Life Sciences

• United States
• Biotechnology Research
• 700 & Above Employee

• Field Marketing Manager, North America

  • Mar 2020 - Dec 2020

  Indianapolis, Indiana, United States - Developed sales enablement tools for the Genomics and Liquid Handling product lines, including flyers, customer-facing decks, and iPad apps. - Created and promoted digital content, such as webinars, videos and animations. - Coordinated and executed training sessions for the Sales team.



GENEWIZ, By Azenta Life Sciences

• United States
• Biotechnology Research
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Mar 2019 - Mar 2020

  South Plainfield, NJ - Led marketing strategy for the Next Generation Sequencing (NGS) business line, overseeing >30% YoY growth in revenue and new customers. - Designed and executed go-to-market plans for NGS services in North America and Europe. - Managed inbound and lead nurturing campaigns, generating >200% YoY increase in leads through digital channels. - Conducted competitive intelligence, market research and customer surveys. - Performed detailed revenue analysis and modeling. - Authored… Show more - Led marketing strategy for the Next Generation Sequencing (NGS) business line, overseeing >30% YoY growth in revenue and new customers. - Designed and executed go-to-market plans for NGS services in North America and Europe. - Managed inbound and lead nurturing campaigns, generating >200% YoY increase in leads through digital channels. - Conducted competitive intelligence, market research and customer surveys. - Performed detailed revenue analysis and modeling. - Authored case studies, technical notes, and ebooks on NGS technologies.

• Product Marketing Manager

  • Nov 2017 - Mar 2019

  South Plainfield, NJ

• Scientist II, Technical Support

  • May 2016 - Oct 2017

  South Plainfield, NJ - Provided customer support, data analysis and customized troubleshooting assistance for Sanger sequencing services. - Monitored key accounts and cultivated relationships with strategically important clients. - Coordinated efforts between Technical Support, Sales and Operations to resolve issues quickly and improve customer satisfaction. - Created educational resources for customers and colleagues. - Developed Excel-based tools to generate and analyze quality control metrics.

• Scientist I, Technical Support

  • May 2015 - May 2016

  South Plainfield, NJ



Rutgers University

• United States
• Higher Education
• 700 & Above Employee

• Laboratory Researcher III

  • Jan 2013 - May 2015

  New Brunswick, NJ - Managed the maintenance, cataloging and public distribution of over 900 duckweed strains at the Rutgers Duckweed Stock Cooperative. - Coordinated the NSF IGERT "Renewable and Sustainable Fuel Solutions for the 21st Century" graduate program at Rutgers. - Managed daily operations of the Lam Lab. - Conducted PCR-based assays to study the genomics and transcriptomics of the duckweed Spirodela polyrhiza. - Developed in vivo luciferase-based sensors to measure proteostasis in… Show more - Managed the maintenance, cataloging and public distribution of over 900 duckweed strains at the Rutgers Duckweed Stock Cooperative. - Coordinated the NSF IGERT "Renewable and Sustainable Fuel Solutions for the 21st Century" graduate program at Rutgers. - Managed daily operations of the Lam Lab. - Conducted PCR-based assays to study the genomics and transcriptomics of the duckweed Spirodela polyrhiza. - Developed in vivo luciferase-based sensors to measure proteostasis in subcellular compartments of plant cells during stress. Show less



Bard High School Early College

• United States
• Higher Education
• 100 - 200 Employee

• Biology Faculty

  • Jan 2012 - Mar 2012

  Newark, NJ Designed and implemented daily classroom lessons, activities, assignments and assessments for Introductory Biology (9th grade) and College Biology (11th grade) courses.



Stanford University

• United States
• Higher Education
• 700 & Above Employee

• Lecturer

  • Jun 2011 - Aug 2011

  - Prepared and delivered triweekly lectures for 52 students, led weekly discussion sections, and generated problem sets and exams for “Introduction to Biology” (BIO 7S), an intensive 8-week course for undergraduate and high school students taught at the college non-majors level. - Organized and ran weekly lab sessions for the accompanying laboratory course (BIO 7SL).

• PhD Student

  • Sep 2005 - May 2011

  Advisor: David Ehrhardt - Investigated how the cortical microtubule cytoskeleton regulates the trafficking of cellulose synthase during plant cell morphogenesis. - Used spinning disk confocal microscopy to study the dynamics of fluorescently labeled proteins in live Arabidopsis cells.

• Head Writer/Illustrator, Biology TA Resources Project

  • Jul 2009 - Dec 2009

  - Created over 60 original handouts, figures, worksheets and practice problems for the introductory biology series. - Assisted in developing a highly accessible online database of these and other materials to help teaching assistants plan their discussion and review sessions.



Center for Teaching and Learning, Stanford University

• Graduate Teaching Consultant

  • Sep 2009 - Apr 2011

  - Led training workshops and practice teaching sessions for new teaching assistants. - Conducted small group evaluations for student-run classes and discussion sections. - Reviewed videotaped classes and advised instructors on improving their pedagogy.

• Teaching Assistant Mentor

  • Apr 2009 - May 2009

  - Advised three teaching assistants for the BIO 43 introductory biology course. - Organized training sessions, conducted in-class observations, and assessed instructor performance.

• Teaching Assistant

  • 2006 - 2009

  Led weekly discussion sections, organized review sessions, tutored students and generated exam questions for the following undergraduate courses: BIO41 - Genetics, Biochemistry and Molecular Biology (Fall 2008 & 2009) BIO43 - Plant Biology, Evolution and Ecology (Spring 2008) BIO129B - Cellular Dynamics II: Building a Cell (Spring 2007) BIO42 - Cell Biology and Animal Physiology (Winter 2006)

• Instructor, Biocore Explorations Program

  • Oct 2008 - Oct 2008

  Designed and led an interactive two-hour tutorial for introductory biology students, exploring confocal microscopy and its applications in current research.



Cornell University

• United States
• Higher Education
• 700 & Above Employee

• Biology Tutor, Learning Strategies Center

  • Sep 2004 - May 2005

  Tutored undergraduate students in introductory biology and genetics.