Ryan Friedenberg
Product Marketing Lead at VetGuardian- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Google Ads Apps Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Measurement Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Shopping Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jun, 2020- Sep, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)May, 2020- Sep, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)May, 2020- Sep, 2024
Experience
-
VetGuardian
-
United States
-
Medical Device
-
1 - 100 Employee
-
Product Marketing Lead
-
Jun 2022 - Present
Leading marketing efforts since the seed stage, VetGuardian was acquired by a public company in August of 2023.• Crafted overarching marketing strategies and executed integrated campaigns to optimize the customer journey.• Crafted a distinctive brand visual identity and led website redesign to align with this identity, promote product visibility, and drive B2B engagement. Managed CRM, interactive product demos, and marketing automation tools.• Authored user-friendly software guides and simplified complex technical details.• Established marketing processes aligned with strategic goals and streamlined support processes using HubSpot/Zapier.• Directed support communications to foster and maintain B2B relationships, ensuring client loyalty and success. Show less
-
-
Marketing Intern
-
Jun 2020 - Jun 2022
• Created pitch decks and videos for investors, generating $2M in funding and attracting new board members. Placed in finals for multiple competitions including the Purina Pet Care Innovation Prize.• Assisted with various projects including market research and financial models.• Designed marketing materials including one-pagers and videos for email campaigns and distributor sales.
-
-
-
RF Consulting
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Digital Marketing Consultant
-
Apr 2022 - Sep 2023
Clients include a clinical trial company, a consumer electronics start-up that was successfully crowdfunded, and a medical device manufacturer start-up. • Refined customer support strategies, for greater efficiency, quicker responses, and higher customer satisfaction. • Designed and executed in paid social media campaigns of over $100,000 to maximize ROI. • Collaborated with clients on brand development and visual guidelines for consistency. • Advised on and set up tailored CRM solutions to optimize CRM processes and enhancing efficiency. (Intercom, HubSpot, HighLevel) • Implemented marketing automation workflows to optimize lead qualification with timely, personalized engagement. • Crafted compelling sales collateral, including brochures and pitch decks, to boost sales. Show less
-
-
-
Water Bear Marketing™
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Marketing Ops Intern
-
May 2020 - Aug 2020
• Devised and crafted marketing materials on a range of projects including SEO content and ad copy • Completed certifications in all major Google Advertising Platforms • Worked with real search and display advertising accounts in various industries • Devised and crafted marketing materials on a range of projects including SEO content and ad copy • Completed certifications in all major Google Advertising Platforms • Worked with real search and display advertising accounts in various industries
-
-
-
Great Lakes Medical Research, LLC
-
United States
-
Medical Practices
-
1 - 100 Employee
-
Marketing Coordinator
-
Dec 2018 - May 2020
• Designed and crafted marketing materials on a range of projects for social media advertising campaigns • Ran successful advertising campaigns to generate new leads for clinical research trials • Generated $50,000 in revenue with Facebook Advertising within the first two weeks of the campaign • Designed and crafted marketing materials on a range of projects for social media advertising campaigns • Ran successful advertising campaigns to generate new leads for clinical research trials • Generated $50,000 in revenue with Facebook Advertising within the first two weeks of the campaign
-
-
-
L & R Jewelers
-
Retail Luxury Goods and Jewelry
-
Co-Founder and CEO
-
Apr 2018 - May 2019
• Built a small fashion jewelry brand, carving out a new market in the competitive retail industry • Generated a 6-figure revenue within three months of operating, remaining in the 99th percentile for web traffic for our time of opening • Self-taught business by experience, from web design and customer service to marketing and operations • Built a small fashion jewelry brand, carving out a new market in the competitive retail industry • Generated a 6-figure revenue within three months of operating, remaining in the 99th percentile for web traffic for our time of opening • Self-taught business by experience, from web design and customer service to marketing and operations
-
-
-
-
Delivery Driver
-
Oct 2016 - Feb 2017
• Worked with a growing startup in the food industry with an emphasis on communication and teamwork • Served customers with superior customer service in a timely and hospitable manner • Worked with a growing startup in the food industry with an emphasis on communication and teamwork • Served customers with superior customer service in a timely and hospitable manner
-
-
-
-
Lifeguard
-
Jun 2016 - Aug 2016
• Coordinated with superiors and other guards to meet club member needs through professional and meaningful member interactions • Enforced guests' adherence to pool guidelines and rules in a professional manner to ensure patron safety • Coordinated with superiors and other guards to meet club member needs through professional and meaningful member interactions • Enforced guests' adherence to pool guidelines and rules in a professional manner to ensure patron safety
-
-
Education
-
2017 - 2021
Indiana University - Kelley School of Business
-
2017 - 2021
Indiana University Bloomington
Bachelor's degree, Marketing and Entrepreneurship & Corporate Innovation
Community
