VP Social Media Optimization - Madd Gear

• Jan 2021 - Present

Ryan is an all-round senior strategist, with a strong understanding of how brands grow in the social age. With extensive experience in multiple categories, and across brands in the action sports industry.Comfortable in dynamic, fast-paced, international work environments, Ryan thrives in a high-speed and ever-changing landscape. Nimble and able to adapt to changing briefs, Ryan is a proven strategic thinker garnering excellent analytical datamining expertise as well as an out of the box creative mindset and eye for product.Ryan is constantly exploring what’s next in the world of brand building and seamless customer interaction with extensive knowledge of both backend and frontend processes. Able to conceptualize and pitch bold new ideas and frameworks to global & regional CEOs utilizing a vast toolkit of creative knowledge and software packages.Ryan loves to work with creatives and with data analysis alike with a goal driven mindset to enhance sales conversion and return on marketing spend through funnel optimization.

Global Brand Manager - Madd Gear

• May 2012 - Jan 2021

As the global brand manager for Madd Gear I work closely with all facets of the business to ensure the brand(s) are portraying a consistent message.Duties include;Working with global marketing staff & MD to implement innovative marketing strategies to achieve business goals.Manage all marketing communications including advertisements, promotions, PR and web marketing.Perform market research to identify consumer trends and competitive markets.Assist product team in developing, improving and launching products to market.Develop best practices for operational efficiency.Manage brand assets and maintain brand quality standards.Analyze and resolve any branding issues promptly.

Key Account Manager / Graphic Designer

• Jan 2010 - May 2012

Key Account Manager - Scooter & Accessories:• Manage the day to day operations of 300+ independent retailers & Toys’R’Us including:o Regular contact with existing database & buyers.o Develop new channels of distribution via initiating meetings & new contacts in an effort to drive the business & increase sales.• Be aware of customer needs and provide solutions focused feedback to Madd Gear.• Respond to any new queries pertaining to any scooter associated product or function.• Implement manual order system in association with accounting team while automated online service is developed.• Coordinate internal warehouse operation and dispatch of orders with 48 hours of placement.• Manage online content ensuring all product images, specifications and pricing are up to date.• Direct sales / promotion of Madd Gear brand and product range across various retail and wholesale channels within the independent market.• Recommend effective product sales strategies in conjunction with the product development team to deliver on sales targets.• Manage company online and social media channels.

Design Manager

• Jan 2006 - Jan 2010

I was responsible for running the in-house design department for this expanding toy/sports brand and led a team of graphic designers. I worked closely with the CEO, Sales Department & Marketing Team to deliver on visual concepts, proposals, packaging, user manuals, point of sale as well as product development needs.I joined Madd Gear in its setup phase and faced many challenges in a fast paced and rapidly developing business.Successes included implementing brand guides to ensure extremely high accuracy and minimal rework as well as introducing design briefs to allow clean information flow and expectation management from relevant departments. During this period, I also sourced equipment and setup the in-house photography studio to make the department completely self-sufficient.

Graphic Designer

• Dec 2004 - Jan 2006

Brand Ambassador

• Jan 2020 - Dec 2022

Brand Ambassador

• Sep 2017 - Jul 2019

Brand Ambassador

• Jul 2016 - Aug 2017

Customer Service Officer

• 2000 - 2004

Working as the face of the organisation I was responsible for providing all customers with the highest possible level of service. Often working autonomously I would juggle phone inquiries, retail store sales, membership sign-ups and walk in traffic. Working as the face of the organisation I was responsible for providing all customers with the highest possible level of service. Often working autonomously I would juggle phone inquiries, retail store sales, membership sign-ups and walk in traffic.