Experience

Beacon Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Paid Media

  • Apr 2023 - Present

  Austin, TX



Directive

• Spain
• Advertising Services

• Paid Media Strategy Lead

  • Apr 2022 - Mar 2023

  Austin, Texas, United States • Managing cross-functional teams from paid media, design, and revenue operations in the development of go-to-market strategies for high-growth SaaS companies. • Determining strategic objectives, customer personas, positioning, target account lists, and growth roadmaps for clients. • Conducting business and financial analysis, including LTV:CAC modeling, sales funnel optimization, ROI forecasting, monitoring, and revenue reporting. • Collaborating with executive team to… Show more • Managing cross-functional teams from paid media, design, and revenue operations in the development of go-to-market strategies for high-growth SaaS companies. • Determining strategic objectives, customer personas, positioning, target account lists, and growth roadmaps for clients. • Conducting business and financial analysis, including LTV:CAC modeling, sales funnel optimization, ROI forecasting, monitoring, and revenue reporting. • Collaborating with executive team to develop internal processes and resources for the paid media department.

• Paid Media Account Director

  • Aug 2021 - Mar 2022

  Austin, TX

• Paid Media Account Strategist

  • Aug 2020 - Aug 2021

  Austin, TX



AppSumo

• United States
• Software Development
• 1 - 100 Employee

• PPC Manager

  • 2019 - 2020

  Austin, Texas * Led e-commerce initiatives that drove 400% growth in customer acquisition YoY. * Executed paid marketing strategies to acquire new buyers, reengage existing customers, and generate leads using a portfolio of channels. * Created non-brand paid search acquisition strategy from the ground up across Google Ads, Microsoft Advertising, Google Shopping, YouTube Ads, and LinkedIn Ads.



Golden Frog, GmbH

• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2019 - Nov 2019

  Austin, Texas Area * Managed paid digital media for VyprVPN, a SaaS platform that provides Internet privacy and security for users around the globe. • Drove 60% growth in acquisitions through a variety of campaign types, including search, display, video, mobile, social, and remarketing. • Optimized campaigns across multiple platforms, including Google Ads, Microsoft Advertising, Apple Search Ads, Facebook Ads, Yandex Direct, Reddit Ads, and Quora Ads.



Zinda Law Group, PLLC

• United States
• Law Practice
• 1 - 100 Employee

• Digital Marketing Associate

  • Jul 2017 - Feb 2019

  Austin, Texas Area * Drove more than 200% acquisition growth across the firm’s inbound marketing channels, including both paid and organic search, as well as email, referral, and social channels. • Designed, executed, and optimized Google Ads, Bing Ads, and remarketing campaigns to maximize client acquisition in markets across the nation. • Managed a team of writers and translators to create traffic-driving content, including blog articles, e-books & white papers.



Client Chat Live

• United States
• Software Development
• 1 - 100 Employee

• Digital Marketing Associate

  • Jul 2017 - Dec 2018

  Austin, Texas Area



Texas Legislative Council

• United States
• Legislative Offices
• 200 - 300 Employee

• Legislative Writing Specialist

  • Aug 2013 - Jul 2017

  Austin, Texas Area



Marsh & McLennan Companies

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Certificate Specialist

  • Jun 2011 - Aug 2013

  Austin, Texas Area

• Proofreader

  • Nov 2010 - Jun 2011

  Austin, Texas Area



Lamar University

• United States
• Higher Education
• 700 & Above Employee

• Instructor

  • Aug 2009 - Jun 2010

  Beaumont/Port Arthur, Texas Area