Experience

Babylon

• United Kingdom
• Hospitals and Health Care
• 400 - 500 Employee

• Product Analyst

  • Aug 2021 - Present



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Data Science Analyst

  • Sep 2017 - Jul 2021

  - A member of the Product and Viewer Analytics team for the ITV Hub, reporting on the usage of ITV Hub features. - Operated in cross-functional product teams (Personalisation, Hub+ & Content Discovery) to help the feature lifecycle from ideation to reporting on performance after going live, using SQL, Data Studio and Python. Worked on the recommendations engine that produced a 4% uplift in consumption Calculated the value of the watch abroad functionality for Hub+ and lifetime values for Hub+ segments. - A/B testing the app to optimise usage of features, using Conductrics to implement simple visual tests or working with developers to run more complicated tests as well as analysing the results. - Implementing the necessary tracking with developers both internally and externally to improve data quality and the range of features that can be reported on in the app over multiple platforms (Browser, Mobile & CTVs). - Writing background information papers on Linear Algebra and Sample Size Calculation for use by other team members to create recommendations engines and perform A/B tests. - Creating, marking and maintaining the tests used in hiring of new analysts within the Product & Viewer Analytics team.