Marketing Manager

• Sep 2021 - Present

Marketing Manager

• Sep 2021 - Present

Co-Founder and Editor

• Oct 2016 - Present

I have co-founded my own brand & website (www.trouvelagroove.com), a music & entertainment community - officially launched on 13th November 2016. We are @trouvelagroove on Instagram, Facebook, Twitter, Spotify, Apple Music & Twitch. ● Interviews & Reviews – organising & carrying out interviews through artist liaison (see portfolio: pg. 24-26), attending festivals & other music events (gigs, club nights, performances etc.) as press. This is a result of building and continuing relationships with venue operators (e.g. The Jazz Cafe & XOYO), events operators (e.g. Love Supreme Jazz Festival via The Columbo Group) and record labels (e.g. Jalapeno Records and Freestyle Records). ● Streaming – launched our Twitch channel to grow both the brand and my personal profile as a DJ, as well as to create video content (see Instagram feed). ● Playlist Curation & Music Programming – consistently carrying out research into artists, genres, and general music history, along with music exploration through various platforms, to build and curate playlists. Within Spotify these playlists are designed to mix, if the 12 second cross-fade tool is enabled. (Playlist profiles: @trouvelagroove) ● Marketing – carried out targeted campaigns, gaining us readership along with support from reputable artists. ● Design - Created, designed, & implemented a professional website using a blog style format, as well as collaboratively designing a logo & various playlist artworks. ● Administration and Site Management – overseeing both content & operational roles through social media, written output, arranging of press events, handling of emails, organising of guest writers and any collaborations. ● Events – Running and organising music events, predominantly around music release launches (such as Adannay and The Paisley Daze). ● Podcasts – early development stage, plans to launch YouTube channel to increase video content. ● IT Skills: Google Analytics, Facebook Ads, Wix, Audacity, Adobe Suite, Microsoft Office Show less

Brand Marketing Executive (Smooth & LBC)

• Jan 2019 - Aug 2020

Working across the national UK radio stations Smooth and LBC as a brand guardian, managing and supporting on multiple projects, across various marketing and content channels – to successfully promote, protect and grow brand awareness or consideration. ● Campaigns – Planning, organising and successfully delivering brand campaigns, from billboards and social posts to TV and radio advertising, to drive listenership (main channels below – please see portfolio for key achievements); ● Marketing Channels – Global Player app, app acquisition, outdoor (Digital, Dynamic, Classic), AV (TV, Streaming, DAX), radio, social, editorial, SEO, partnerships, and events. ● Management – responsibilities to organise, develop, and progress the new apprentice who joined our team in 2019. ● Cross-department – frequently collaborated on wider business projects, working with programming and app dev. teams to data researchers and managing editors; also provided updates and progress to key stakeholders and the board of directors. ● Agency/Freelancer management – creative and campaign briefs, overseeing design through to the implementation processes, comms and reporting analysis on delivery and performance. ● External – building partnerships and developing relationships through working with event promoters, venue operators, artist liaison, and political PR/marketing teams. ● Brand Overviews: LBC – Talk radio focusing on news & current affairs (2.8m weekly UK listeners, in tenure); Smooth – Music radio focusing on relaxation & escapism (5.8m weekly UK listeners, in tenure). ● IT Skills: Apple Search Ads, UAC (Google), Keynote, Tableau, Microsoft Office Show less

Acquisition Executive

• Oct 2017 - Jan 2019

Responsible for the effective launch, management and optimisation of numerous high value projects across a number of verticals, ranging from entertainment to finance clients. ● Account management – Pizza Hut Delivery, Cineworld and Chromevalue. ● Campaign implementation, strategising and optimisation; ● Regular performance reporting and post-campaign analysis presentations to senior management; ● Cross-channel collaboration and leading client calls; ● Sole management of affiliate events, including budget management and supplier liaison. ● Relationship building and maintenance with key planners, publishers and clients; ● IT Skills: Affiliate Networks, Microsoft Office, Google Chrome Extensions (e.g. SimilarWeb, Ghostery) Show less

Customer Assistant

• Oct 2013 - Oct 2017

● Job Role: Checkout assistant, deliveries, stock and shop floor. ● Job Role: Checkout assistant, deliveries, stock and shop floor.

Bestival Ambassador

• Jun 2016 - Sep 2016

Voluntary work promoting and selling tickets for the festival. ● Utilised social media and my network to advertise the festival, achieving my target of sales within a limited time-frame. Voluntary work promoting and selling tickets for the festival. ● Utilised social media and my network to advertise the festival, achieving my target of sales within a limited time-frame.

Work Experience

• Aug 2016 - Aug 2016

I attended Rewind Festival to carry out work experience with the stations’ Broadcast Assistant and Videographer. ● Recorded and interviewed artists, refining my skills as a journalist, and provided support in the editing process. ● Interviewed members of the public, gaining an insight into the festival culture as well as honing my communication skills. ● Liaised with the head of PR and observed backstage operations to understand the management and set-up of a festival. I attended Rewind Festival to carry out work experience with the stations’ Broadcast Assistant and Videographer. ● Recorded and interviewed artists, refining my skills as a journalist, and provided support in the editing process. ● Interviewed members of the public, gaining an insight into the festival culture as well as honing my communication skills. ● Liaised with the head of PR and observed backstage operations to understand the management and set-up of a festival.

Technician in Creative Exploration

• Jan 2012 - Jul 2013

Technician and administrative assistant for the drama department at Gravesend Grammar School, also involved with music and art at Key Stage 3 level. ● Tech Setup - lighting, sound, staging, special effects and pyrotechnics (externally trained), as well as set designing and building. ● Running numerous technical workshops for students on all of the above technical elements. ● Assisting in lessons by supporting/advising on acting, directorial and technical aspects. ● Carried out many office-based tasks to support department; administrative, organisational, and technical support. ● Maintained and organised the costume and prop department, drama library, as well as looking after the technical equipment. ● Responsible for running an afterschool technical crew, teaching them about all technical aspects in theatre; eventually leading them as a real technical crew during school productions. Show less

Checkout Assistant

• Mar 2010 - May 2012

● Job role: Retail operative (till trained); customer service; cash office management. ● Job role: Retail operative (till trained); customer service; cash office management.

Internship

• Jan 2012 - Mar 2012

● Administrative tasks e.g. creating invoices; editing and operating a database; learning how to edit a website. ● Administrative tasks e.g. creating invoices; editing and operating a database; learning how to edit a website.

Work Experience

• Nov 2008 - Nov 2008

I worked in an office environment for two weeks: ● Producing invoices, and creating estimates. ● Completing customer order forms with their details. ● Answering telephone calls, and carrying out general office tasks. ● I worked alongside members of staff of varying ages, and interacted with a variety of customers. ● I received a ‘Certificate of Excellence’ award, in recognition of the achievement of an excellent Work Experience placement and relevant assignments for the Education Business Link Organisations of Kent. Show less