Ryan Sanderson
Managing Director - Commercial at SX Global- Claim this Profile
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Bio
Ben Bartlett
I worked closely with Ryan in my time at V8 Supercars in the Sponsorship and Sales department. Ryan was a critical part in ensuring V8 Supercars delivered first class sponsorship programs for brands. Ryan is doer. He delivers results and has a great strategic mindset. His event background ensures that the he is extremely organised and has strong attention to detail. I have dealt with Ryan in his capacity as Director of AME Management and there is no more passionate sports marketing professional in the industry. If you want outstanding service and results, Ryan is your man.
Ben Bartlett
I worked closely with Ryan in my time at V8 Supercars in the Sponsorship and Sales department. Ryan was a critical part in ensuring V8 Supercars delivered first class sponsorship programs for brands. Ryan is doer. He delivers results and has a great strategic mindset. His event background ensures that the he is extremely organised and has strong attention to detail. I have dealt with Ryan in his capacity as Director of AME Management and there is no more passionate sports marketing professional in the industry. If you want outstanding service and results, Ryan is your man.
Ben Bartlett
I worked closely with Ryan in my time at V8 Supercars in the Sponsorship and Sales department. Ryan was a critical part in ensuring V8 Supercars delivered first class sponsorship programs for brands. Ryan is doer. He delivers results and has a great strategic mindset. His event background ensures that the he is extremely organised and has strong attention to detail. I have dealt with Ryan in his capacity as Director of AME Management and there is no more passionate sports marketing professional in the industry. If you want outstanding service and results, Ryan is your man.
Ben Bartlett
I worked closely with Ryan in my time at V8 Supercars in the Sponsorship and Sales department. Ryan was a critical part in ensuring V8 Supercars delivered first class sponsorship programs for brands. Ryan is doer. He delivers results and has a great strategic mindset. His event background ensures that the he is extremely organised and has strong attention to detail. I have dealt with Ryan in his capacity as Director of AME Management and there is no more passionate sports marketing professional in the industry. If you want outstanding service and results, Ryan is your man.
Experience
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SX Global
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Spectator Sports
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1 - 100 Employee
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Managing Director - Commercial
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Dec 2021 - Present
SX Global is a collective of world class masterminds who operate globally within the motorsport and entertainment industry. Considered the ‘founding father’ of the modern era of motor racing in Australia, Tony Cochrane leads the SX Global team as president, and brings over 45 years of experience to the team. Joining Tony as Managing Directors' are Adam Bailey and Ryan Sanderson, who have successfully delivered the largest action sports event in the Southern Hemisphere – the AUS-X Open – since its inception in 2015. In 2021 and beyond, the SX Global team will head up the all new FIM Supercross World Championship, which will take the sport of Supercross worldwide, showcasing the incredible form of two wheeled motorsport to stadiums across the globe.
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Director & Co-Founder
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Jun 2012 - Apr 2022
Established AME Management with Partner - Adam Bailey in 2012, focusing predominantly in television & digital content production, major event management and marketing through sport sponsorships. Established AME Management with Partner - Adam Bailey in 2012, focusing predominantly in television & digital content production, major event management and marketing through sport sponsorships.
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Director & Co-Founder
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Jan 2018 - Dec 2021
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Director & Co-Founder
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Oct 2014 - Dec 2021
The Monster Energy AUS-X Open Melbourne has changed the face of Australian Supercross, FMX and action sports events forever. In 2019 and after 4 incredibly successful years in Sydney the AUS-X Open ran under the roof of Melbourne’s iconic Marvel Stadium in front of 34,700 adoring fans – in what was the largest international Supercross and action sports event ever held outside of the USA.The Monster Energy AUS-X Open Melbourne dominated it’s claim as the biggest off-road motorcycle racing and action sports event in Australian history with the world’s best going head to head in Supercross racing and Freestyle Motocross, combined with Celebrity and Junior races, live music and performances, pyrotechnics and non-stop entertainment for all ages, providing incredible value for money.Broadcast LIVE on television and seen by millions globally, It is the ultimate combination of live sport and entertainment.From initial concept design, to marketing, PR, social media, content creation, sponsorships, broadcast integration and full event management; the AUS-X Open is managed from start to finish in house by the team at AME.
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BAM Group
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Financial Services
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Business Development Manager
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Feb 2012 - May 2012
BAM Group is one of Australia's leading motor sport media agencies, with offices on the Gold Coast, Melbourne and Charlotte, North Carolina USA. BAM Group is one of Australia's leading motor sport media agencies, with offices on the Gold Coast, Melbourne and Charlotte, North Carolina USA.
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Sponsorship Manager
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Jan 2011 - Feb 2012
I helped service some of Australia's largest sport sponsorship properties, collectively managing over 22 V8 Supercars Championship partners, with a combined annual revenue exceeding $19 million in 2011.
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Sponsorship Executive
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Oct 2009 - Jan 2011
I helped service some of Australia's largest sport sponsorship properties, collectively managing over 22 V8 Supercars Championship partners, with a combined annual revenue exceeding $19 million in 2011.
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Event Assistant
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Jan 2008 - Oct 2009
Event Assistant / Operations over two years in V8 Supercar Events, promoted by V8 Supercars. I.e. Phillip Island, Tasmania, Sandown, Bathurst, Townsville Events. Event Assistant / Operations over two years in V8 Supercar Events, promoted by V8 Supercars. I.e. Phillip Island, Tasmania, Sandown, Bathurst, Townsville Events.
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Business Development Manager
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Jan 2004 - Dec 2007
Started career in Melbourne with family construction business whilst studying Double Degree at University; focused predominantly on business development, establishing operational efficiencies, occupational health & safety procedures, logistics and site management protocol. Started career in Melbourne with family construction business whilst studying Double Degree at University; focused predominantly on business development, establishing operational efficiencies, occupational health & safety procedures, logistics and site management protocol.
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Education
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2004 - 2007
Victoria University
Double Degree, Sports Administration and Business Management
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