Experience

The St. James

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• UX Designer

  • 2022 - Present



National Gallery of Art

• Museums
• 700 & Above Employee

• Ecommerce Manager

  • 2014 - 2021

  • Oversaw the digital retail channel including business strategy, user experience, data analytics, creative direction and content, marketing, merchandising, customer service, and fullfillment. • Increased online revenue 500% over 7 years through data-driven digital marketing, more targeted product offerings, and an optimized customer experience. • Overhauled the email marketing program, including redesigning the sign up form and email template, AB testing subject lines and CTA buttons… Show more • Oversaw the digital retail channel including business strategy, user experience, data analytics, creative direction and content, marketing, merchandising, customer service, and fullfillment. • Increased online revenue 500% over 7 years through data-driven digital marketing, more targeted product offerings, and an optimized customer experience. • Overhauled the email marketing program, including redesigning the sign up form and email template, AB testing subject lines and CTA buttons, and optimizing product offers, resulting in a 26% increase in subscription rate and 50% increase in revenue. • Spearheaded successful integration between the website and financial reporting system, including documenting requirements, data mapping, managing project, budget, and timeline, and leading UAT efforts. Show less • Oversaw the digital retail channel including business strategy, user experience, data analytics, creative direction and content, marketing, merchandising, customer service, and fullfillment. • Increased online revenue 500% over 7 years through data-driven digital marketing, more targeted product offerings, and an optimized customer experience. • Overhauled the email marketing program, including redesigning the sign up form and email template, AB testing subject lines and CTA buttons… Show more • Oversaw the digital retail channel including business strategy, user experience, data analytics, creative direction and content, marketing, merchandising, customer service, and fullfillment. • Increased online revenue 500% over 7 years through data-driven digital marketing, more targeted product offerings, and an optimized customer experience. • Overhauled the email marketing program, including redesigning the sign up form and email template, AB testing subject lines and CTA buttons, and optimizing product offers, resulting in a 26% increase in subscription rate and 50% increase in revenue. • Spearheaded successful integration between the website and financial reporting system, including documenting requirements, data mapping, managing project, budget, and timeline, and leading UAT efforts. Show less



Pacific Trade International-Chesapeake Bay Candle

• United States
• Manufacturing
• 1 - 100 Employee

• PR & Marketing Specialist

  • 2013 - 2014

  • Awarded Employee of the Quarter after managing the successful design and launch of new website. • Overhauled brand storefront on Wayfair.com (updated information architecture and navigation, created exciting new product assortments, utilized new images and video for a more interactive experience) resulting in an immediate 300% increase in sales. • Led ecommerce strategies for 3 home décor/fragrance brands. • Awarded Employee of the Quarter after managing the successful design and launch of new website. • Overhauled brand storefront on Wayfair.com (updated information architecture and navigation, created exciting new product assortments, utilized new images and video for a more interactive experience) resulting in an immediate 300% increase in sales. • Led ecommerce strategies for 3 home décor/fragrance brands.



Barefoot Tess

• Apparel & Fashion
• 1 - 100 Employee

• Marketing, PR and Product Development

  • 2010 - 2013

  • Assisted in the design, development, and testing of site replatform. • Responsible for digital catalog, copywriting, and graphic design. • Contributed to weekly financial meetings analyzing sales, planning upcoming content, and reviewing product development strategy. • Assisted in the design, development, and testing of site replatform. • Responsible for digital catalog, copywriting, and graphic design. • Contributed to weekly financial meetings analyzing sales, planning upcoming content, and reviewing product development strategy.