Experience

CloudControlMedia, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Account Manager

  • Feb 2022 - Present

  * Relationship Manager for Marketing, Advertising, Media Planning and Account Management of 4 separate higher education clients, while overseeing approximately $800k/month in advertising spend. * Reduced client Cost Per Enrollment advertising costs by (15-30%) in 2022 vs. 2021 by optimizing down funnel metrics per marketing channel and removing ineffective areas of spend. * Managed a team of Media Buyers, Affiliate Managers, Designers, and Copywriters to ensure all client's needs were met in a timely manner and that consistent lead generation drove quality traffic. * Created custom landing pages and brand awareness campaigns to help increase their online exposure. Including A/B testing and variations of the design/layout and copy. *Provided weekly, monthly, quarterly and yearly account reviews and presentations for each client. Show less



undisclosed

• Technology, Information and Internet
• 500 - 600 Employee

• Consultant

  • Jul 2021 - Aug 2022

  * Launched and helped manage paid media advertising on Facebook/Instagram, TikTok, Google, Pinterest, and Criteo. * Managed email marketing, creating informative email sequences about the product and its benefits after the customer purchased the product(s). Also created email promotions to existing customers. * Worked with web designers and the creative team to help optimize conversion rates on landing pages. Including helping with managing the WordPress website. * Answered social media posts, comments, reviews. Show less



Digital Media Solutions

• United States
• Advertising Services
• 200 - 300 Employee

• Affiliate Marketing Manager

  • Jun 2021 - Oct 2021

  * Managed several online brands; Vibrant Health, BanilaUSA, Candy Club, Protect.com, Enjoy Flowers, and 22 Days Nutrition. Helping to increase several accounts growth by over 25 - 40% month over month. * Worked with the brands to create custom landing pages and promotions to help increase their brands online exposure and revenue. * Recruited new publishers and worked with existing partners to drive more traffic to the clients resulting in upwards of a 45% lift in revenue for the clients. Including but not limited to custom coupon codes and paid placements. Show less



undisclosed

• Technology, Information and Internet
• 500 - 600 Employee

• Owner

  • Oct 2019 - May 2021

  * Built the company website/store front with Shopify. * Managed paid media on Facebook, Google, Native AD Platforms (Outbrain, Taboola, Rev Content, Gemini), growing sales to over $100k/month in the first 6 months of operating. * Managed all Inventory (product and boxing/labels). * Set up and managed the email marketing systems, enhanced landing page design and optimization to increase conversion rates and revenue. * Worked with web designers and creative teams; set up code for HotJar to analyze the data coming in on where consumers were clicking to also watching their activity on the website to further understand their behavior on the site, including the utilization of Google Analytics to optimize metrics * Managed the customer service and fulfillment team. * Answered social media posts, emails, comments and reviews from customers. * Worked with an e-commerce partner who managed our fulfillment by Amazon (FBA) listings; ensuring that Amazon always had enough product, and the brand page was engaging and informative. Show less



Salus Defense, Inc

• Victoria, British Columbia, Canada

• Chief Operating Officer

  • Sep 2017 - May 2020

  * Successfully increased revenue from $50k/mo. to over $250k/mo. in the first 2 months of taking over paid marketing efforts, giving the company its first profitable quarters, 4 quarters in a row (2019-2020). * Responsible for overseeing 80% of the company’s revenue, through various paid advertising channels, enhancing customer retention tactics with email marketing promotions and informative post purchase email sequences. * Increased the CVR by 80% by working with web designers and creative teams to create custom landing pages. * Designed marketing plans which consisted of planning the strategy and budget. * Set up the company’s Shopify store, including but not limited to, adding products, posting blogs, upsells, retention programs, and other areas to grow the company’s online presence. * Inventory, Logistics and Order Management (product and boxing/labels). * Managed the customer service and fulfillment team. * Worked with an e-commerce partner who managed our fulfillment by Amazon (FBA) listings; ensuring that Amazon always had enough product and the brand page was engaging and informative. Show less



BrandXads, Inc.

• Advertising Services
• 1 - 100 Employee

• Director Of Publisher Relations

  • May 2017 - Feb 2018

  * Successfully increased new revenue to over $100k/mo. in 4 months. Instrumental in increasing advertisers to spend over 30% more with the company and by onboarding over 15 new affiliate partners. * Consulted with agencies and advertisers to ensure their online marketing campaigns were delivered effectively while maintaining the advertiser’s KPI’s, ensuring brand messaging were in line with their goals. * Worked with advertisers to enhance landing pages, creatives, and assist with different marketing strategies. * Worked with top affiliate partners to effectively drive quality online marketing campaigns for all advertisers. * Recruited and established new advertisers to create marketing campaigns that promote their brand and products through all digital marketing channels. Show less



Union Square Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of Business Development

  • Sep 2016 - May 2017

  * Advertisers increased spend by over 60% more with the company increasing new revenue to over $200k/mo. in the first 4 months and by onboarding new Advertisers and Affiliates. * Consulted with agencies and advertisers to ensure their online marketing campaigns were delivered effectively, while maintaining the advertiser’s key performance indicators (KPI’s); and ensuring brand messaging guidelines. * Worked with advertisers to enhance and test landing pages, creatives, and assist with different marketing strategies. Show less



Golden Hippo

• United States
• Advertising Services
• 200 - 300 Employee

• Director Of Affiliate Marketing

  • Feb 2015 - Sep 2016

  * Launched and grew the affiliate program to $15M/mo. within 9 months of the program’s inception and oversaw approximately 35-45% of the company’s daily revenue through business development and working with top media/affiliate partners to promote the companies supplements and skin creams. * Negotiated Contracts, IO’s, EPC’s, Costs, Revenue, Profit, Conversions, Landing Pages, and Creative assets used. * Worked with brand managers on all advertising lines, e.g., Beverly Hills MD, Probiotic America, Live Cell Research, Princeton Nutrients, and Gundry MD, to ensure the brands/products were successful. * Helped increase overall conversion rates on the brands by up to 30%. * Helped start new initiatives for the company including Social Media, Amazon, enhanced mobile landing pages, and other solutions to streamline the company’s efficiency. Show less



Conversant

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Media Delivery Manager

  • Aug 2014 - Feb 2015

  * Oversaw the targeting and media strategy of over 10 assigned advertiser accounts. * Successfully delivered 100% of all campaigns in full and on time, meeting and/or exceeding the client’s performance benchmarks via display, mobile, or video advertising. * Oversaw monthly advertising budgets ranging from $20k/mo. to over $500k/mo. with major advertisers, e.g., Blue Cross Blue Shield and AT&T. * Proactively made recommendations on media rate(s) to the account manager and discussed any media restrictions to provide an understanding to the client on the levers that influenced delivery success metrics. Show less

• Affiliate Manager

  • Feb 2014 - Aug 2014

  * Recruited and managed over 30 affiliate networks and affiliates to advertise a wide range of offers through Display, Email, Coreg, and Mobile traffic. * Ensured all offers were 100% allocated to my publisher base, and that all publishers were pacing correctly to deliver all traffic for advertisers. * Played an instrumental role in the company’s transition from the Link Trust Affiliate Marketing Platform to the Cake Marketing Platform. * Ensured the company was maximizing its revenue and profit, along with ensuring all partners are successful. * Worked with affiliate managers, account managers, and upper management, to ensure all advertiser offers were being promoted correctly and successfully. Show less



SmartQuote.com, Inc.

• United States
• Financial Services
• 1 - 100 Employee

• Affiliate Manager

  • Aug 2012 - Feb 2014

  * Oversaw the affiliate marketing department and all aspects of the business relationships including, but not limited to, earnings per click (EPC), costs, revenue, conversions, landing pages, and creative used. * Grew the affiliate marketing channel from 3,000 leads/mo. to over 15,000 leads/mo. in the first 5 months of taking over the position, while helping to implement new affiliate marketing tracking with Cake Marketing. * Responsible for increasing revenue from $40k/mo. to $400k/mo. from October 2012 to October 2013, by bringing on new partners and maximizing opportunities with existing partners. * Established and managed all affiliate traffic to ensure the company was maximizing its revenue and profit, along with ensuring all partners were successful. * Utilized Optimizely to test changes to landing pages, to further enhance the user experience and effectively increased conversions by over 40%. Show less



iBrand LLC

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Nov 2009 - Sep 2012

  * Developed and managed budgets up to $10M/yr. and oversaw in-house campaign management and media buying. Played an instrumental role in launching one of the company’s affiliate marketing programs. * Successfully increased average sales ratios from 1:2,000 to 1:500 and increased ROI from 10% to 65% through different messaging, creative, website layout, and extensive landing page testing. * Worked with graphic designers to develop new landing pages, websites, banners, and other creative marketing ideas depending on the size and scope of the action needed. * Reported all project data, project status, and cost to Sr. Managers; advised and kept them current on campaign performance and media buying, providing them with up-to-date information to help them with other large affiliates. This helped raise the affiliate sales by 10-25%+. * Successfully developed an ad serving system that allowed the company to track impressions and click through rate (CTR) on any in-house campaign through Project Management principals, and understanding all priorities, by working with a team of programmers, designers, finance, and upper management. Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Business Development Manager

  • Jul 2007 - Nov 2009

  * Worked with advertisers to market their products online through SEM and display advertising, resulting in over $1M/mo. in revenue for the company. * Managed client with keywords, keyword bids, banners, and exceeding client goals. * Instrumental in bringing on large companies such as Upper Deck, Ross Stores, Belkin, and Colleges.com * Developed new business through calling leads, referrals, prospecting and thinking outside of the box. * Worked with advertisers to market their products online through SEM and display advertising, resulting in over $1M/mo. in revenue for the company. * Managed client with keywords, keyword bids, banners, and exceeding client goals. * Instrumental in bringing on large companies such as Upper Deck, Ross Stores, Belkin, and Colleges.com * Developed new business through calling leads, referrals, prospecting and thinking outside of the box.