Experience

Sunwing

• Canada
• Leisure, Travel & Tourism
• 300 - 400 Employee

• Creative Director

  • Dec 2022 - Present



DRPG

• United Kingdom
• Media Production
• 200 - 300 Employee

• Senior Creative Director

  • Dec 2021 - Dec 2022

  DRPG is a British multinational creative agency that produces experiences across six core disciplines: Creative (design art, copy), campaign, strategy, video (film, audio animation), digital and experiential events. Globally headquartered in the UK with further offices in North America and Europe. The company boasts a team of over 400 creatives delivering on its ethos of Anything’s Possible. My role is to lead, develop and execute compelling creative ideas across the entire marketing mix, each idea is rooted and backed by insights. clients included Jaguar Land Rover, Chivas Brothers, Ferrari, Redrow Homes, The Royal Navy, The Commonwealth Games, Team GB, Team England, BT, Entain, ITV, Bosch, Open GI, Lloyds Banking Group, Visit Worcestershire, Maritz, GSK, and Avaya. Show less

• Creative Director

  • Dec 2018 - Dec 2021

• Creative

  • Jun 2018 - Dec 2018



Crimestoppers Trust

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Creative Consultant

  • Dec 2017 - Jan 2020

  Crimestoppers Trust is the UK's only independent crime-fighting charity allowing the public to pass on information about crime anonymously. My role was to provide the board and regional managers, with professional guidance and market insight in order for them to launch effective campaigns that drive awareness on a number of live crime issues. I was a regular insight presenter speaking to local and national police forces on how to use effective marketing tactics to build trust and positive relationships in their community. Show less



The BPA

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Consultant

  • Mar 2016 - Jun 2018

  A non for profit organization that brings the creative industry closer together. The association's key purpose is helping the industry understand its importance, share learnings and deliver high quality works at scale. This is delivered through key events throughout the year. As a member of the board, I was responsible for growing membership through engaging event themes and initiative which help drive brand awareness and revenue. A non for profit organization that brings the creative industry closer together. The association's key purpose is helping the industry understand its importance, share learnings and deliver high quality works at scale. This is delivered through key events throughout the year. As a member of the board, I was responsible for growing membership through engaging event themes and initiative which help drive brand awareness and revenue.



McCann London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Creative

  • Jun 2012 - May 2018



HIPSTER.

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Mar 2015 - Mar 2018

  Hipster is a commercial storytelling agency that produces visual content for all mediums. The company’s ethos centers around a passion for brand building and filmmaking. My role was to lead the creative ideation end to end using a combination of in-depth research and behavioral psychology. I further lead a team to produce content for McCann Group, Bosch, National Rail, National Express, Visit Britain, British Airways, Greene King Brewery, Hungry Horse, Malmaison Group, Marco Pierre Whites, and Retail Birmingham. Show less



Street Advertising Services

• Advertising Services

• Creative

  • 2014 - 2018

  Street Advertising Services is Europe's leading specialist creator of non-traditional experiences. Connecting audiences with brands through 3D art installations, custom message billboards, clean ads, graffiti murals, and bespoke art pieces. My role was to conceive, ideate and assist the production for The Metropolitan Police, CrimeStoppers, World Animal Protection, 20th Century Fox, Peaky Blinders, ITV (Coronation Street), Nike, and Coca-Cola. Street Advertising Services is Europe's leading specialist creator of non-traditional experiences. Connecting audiences with brands through 3D art installations, custom message billboards, clean ads, graffiti murals, and bespoke art pieces. My role was to conceive, ideate and assist the production for The Metropolitan Police, CrimeStoppers, World Animal Protection, 20th Century Fox, Peaky Blinders, ITV (Coronation Street), Nike, and Coca-Cola.



PA Media

• United Kingdom
• Media Production
• 700 & Above Employee

• Art Director

  • May 2012 - Jan 2015

  Press Association is a multimedia content agency that operates Globally. Working as part of the entertainment team, I was responsible for the art direction and creative delivery of entertainment content for The BBC, Wired Mag, Global Ent, The Premier League of Football, Coca Cola and live tour partnership content for; The X Factor, Britain’s Got Talent and exclusive music tour creative for global supergroups The Wanted, Jessie J, Union J, and The Vamps. My work was featured in OOH, Print, TV, Digital, and Merchandise e.g. Artist album covers, homeware items, and action figure dolls. Show less



Aston Villa Football Club

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Freelance Art Director

  • 2013 - 2015

  Aston Villa Football Club is a professional soccer club based in Aston, Birmingham, England. The club competes in the Premier League, the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa Park, since 1897. I was responsible for the photographic art direction for the team's special projects. These projects included the season's program (online and printed magazine), merchandise catalogs (online, printed, and in-store promotional graphics), and social media campaign shoots. Show less



Getty Images

• United States
• Photography
• 700 & Above Employee

• Content Creator - Sports & Entertainment

  • Jan 2012 - Jan 2013



LOCOG (London Organising Committee Of The Olympic & Paralympic Games)

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Art Director - Olympic torch relay

  • May 2012 - Aug 2012

  The 2012 Summer Olympics was an international multi-sport event held from July 27th to August 12th, 2012 in London, England, United Kingdom. As the clock ticked down to the Opening Ceremony of the Games, Coca-Cola ramped up for the brand’s largest-ever Olympic Games activation (move to the beat). As the torch toured across Britain, stages were set in 6 major cities with 6 headline music acts creating the ultimate fan experience. My role was to capture and create editorial stories that show the culture and excitement of the games. Show less



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Brand Design

  • May 2010 - May 2012

  Global is a British media company formed in 2007. It is the owner of the largest commercial radio company in Europe with such brands as Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Radio X and Gold. My role was to drive audience growth in Global’s portfolio of multi-platform brands, in order to meet aggressive targets. My key responsibilities were to lead creative development and the delivery of category-defining brand marketing campaigns for Global’s two commercial leading brands; Heart and Capital FM. Locally manage a roster of agencies (creative development, media planning, digital, social, events & branding) in the delivery of seamlessly integrated marketing campaigns and lead a regional marketing team of 20 in the adaptation and implementation of network strategy at a local level to ‘embed brands into the local fiber of their marketplace.’ Show less

• Marketing Executive

  • Apr 2007 - May 2010



Toronto Crime Stoppers

• Canada
• Public Safety
• 1 - 100 Employee

• Brand Coordinator

  • Mar 2004 - Oct 2006

  Founded in 1984, Toronto Crime Stoppers is a partnership between the police, the media, and the community that enables concerned members of the public to anonymously provide information on the identity of a criminal or incidents of criminal activity. Through a tactical partnership with my employer The Evanov Radio Group, I was a key member of Toronto Crime Stoppers' live event presence. My role was to work with the detective coordinator on neighborhood outreach programs from planning to on-the-ground activation. These consisted of campaign events such as Gun Play No Way, In school, assembles, and a partner program with the Toronto Blue Jays Show less



Evanov Communications

• Canada
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Brand Coordinator

  • Nov 2003 - Oct 2006

  The Evanov Radio Group is an independent broadcaster and multimedia provider of radio stations across Canada. Station brands include CHR and HOT AC formats. Notable names include Z103, The Jewel, and Proud FM. My role within the business was to assist in ATL promotions with an emphasis on long-term brand exposure. The development and day-to-day management of 15 brand activation team members, agency relationship management in creative, print & design, and event management, including planning, design, and client and vendor partnerships. Show less