Ryan Parker

Account Director at Cooperate Marketing
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Contact Information
Location
Greater Chicago Area
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Oct 2022 - Present

      Clients: Natural Diamond Council, Farmers Insurance, New Business/Business Development

    • Account Supervisor
      • May 2021 - Oct 2022

      Clients: Natural Diamond Council, Kawasaki MotorsportsOther: Agency Marketing Communications and New Business Support

    • Senior Account Executive
      • Sep 2019 - May 2021

      Clients: Primrose Schools, Kawasaki MotorsportsOther: Agency Marketing Communications and New Business Support

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Manager, Client Services
      • May 2018 - Sep 2019

      • Account lead for the 2018 & 2019 Brand Campaign, Chicago Style Football, executing collaborations with streetwear designers (Sir&Madame), artists (Ryan Duggan, JCRivera), Chicago’s best burger joints and more...; Responsible for $650k production & media budget.• Planned and executed F19 Marie Callender’s integrated campaign including broadcast, digital, OLV, social, media partnerships while serving as agency liaison for Marketing, Brand, Legal, and Communications teams and partners in Media, Shopper, Packaging, and Analytics. • Efficiently and smoothly transitioned Match MG employees onto USC business while maintaining agency liaison throughout.• Trained and mentored AAE team, providing ongoing support and aiding in professional development Show less

    • Account Executive
      • Jul 2016 - Apr 2018

      • Served as first point of client contact for Conagra Retail Innovation, focusing on national retail activations, while coordinating with brand marketing, consumer promotions, and communication teams

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jul 2016 - Dec 2016

      • Team lead on all twelve monthly U.S. Cellular retail promotions. Responsibilities included: leading briefings, gathering assets, all correspondence between agency departments and client and vendor partners• Forged effective partnerships, demonstrating exemplary behavior in collaborating with creative, production, & studio departments• Brought innovative thinking and problem-solving against our client’s business challenges; consistently working to bring new solutions to the forefront of the account landscape Show less

    • Assistant Account Executive
      • Aug 2015 - Jul 2016

      • Demonstrated an ability to manage complex assignments, worked on multiple initiatives and played a central role in driving client satisfaction (specifically focused on retail)• Delivered execution of projects, particularly promotional kits, while adhering to and championing agency processes and protocol• Initiated Cultural programs: healthy snack purchases, “Innergy Week”, intramural teams, ping pong tournament, and bowling events• Co-Founded Agency band “The Big T’s” and competed in the Chicago Ad Agency Battle of the Bands, raising $3,000 to benefit charity Show less

    • New Business Intern
      • Jun 2015 - Aug 2015

      • Worked with senior leadership to develop articles showcasing their POV on the industry; content shared via Trisect’s social channels• Conducted audits for new client prospects in order to provide the Trisect team with a comprehensive understanding of their business

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Volunteer Coordinator
      • Sep 2015 - Sep 2016
    • United States
    • Musicians
    • 1 - 100 Employee
    • Volunteer Coordinator
      • Sep 2014 - Jul 2015

      Spring Awakening, & Mamby on the Beach Music Festivals: • Worked duration of the festival - 3 days,12+ hours per day - directing a team of 50+ volunteers • Assigned duties to volunteers to assist independent restaurant owners, security, and festival management/production to help the festival operate safely and efficiently Spring Awakening, & Mamby on the Beach Music Festivals: • Worked duration of the festival - 3 days,12+ hours per day - directing a team of 50+ volunteers • Assigned duties to volunteers to assist independent restaurant owners, security, and festival management/production to help the festival operate safely and efficiently

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Student Brand Manager
      • Aug 2014 - May 2015

      • Execute brand building events specific to Indiana University to drive awareness of product and brand properties • Build and maintain relationships with key campus Opinion Leaders, including media, and Student Organization leaders • Drive trial of Red Bull products through daily seeding’s and hacks; coordinate and plan Wings Team sampling missions • Execute brand building events specific to Indiana University to drive awareness of product and brand properties • Build and maintain relationships with key campus Opinion Leaders, including media, and Student Organization leaders • Drive trial of Red Bull products through daily seeding’s and hacks; coordinate and plan Wings Team sampling missions

    • Sweden
    • Musicians
    • 700 & Above Employee
    • Spotify Campus Influencer
      • Aug 2013 - May 2015

      • Responsible for driving awareness, engagement, and excitement for Spotify within the Indiana University community through strategic partnerships, sponsored events, and word-of-mouth • Led a group of 9 influencer’s to place 5th overall amongst several hundred campuses in the U.S. while engaging several thousand students to interact with the music platform • Consistently ranked in the Top 1% of over one thousand reps, based on reported impressions and engagements (social and experiential events) Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Client Services Intern
      • Jun 2014 - Aug 2014

      • Compiled and presented real-time research to clients during active global ad campaigns for the 2014 World Cup • Researched and generated insights regarding the concept of “life-hacking”; presented to MRY CEO, Matt Britton to be included in his book “YOUTHNATION” • Developed insights based on college student music behaviors and pitched a year-long marketing plan to Spotify to incorporate into the collegiate market • Compiled and presented real-time research to clients during active global ad campaigns for the 2014 World Cup • Researched and generated insights regarding the concept of “life-hacking”; presented to MRY CEO, Matt Britton to be included in his book “YOUTHNATION” • Developed insights based on college student music behaviors and pitched a year-long marketing plan to Spotify to incorporate into the collegiate market

    • United States
    • Restaurants
    • 700 & Above Employee
    • Crew Member
      • May 2011 - Jun 2014

      • Managed an increased workload during the initial weeks of the store opening and was given more hours due to exemplary performance • Gave quality customer service by speaking with customers and helping them with questions, as well as recommending orders • Participated in all types of the business operations: cashier work, banking responsibilities, store organization, cutting meat, making the sandwiches, fulfilling and delivering catering orders • Initiated new delivery ordering system in order to improve efficiency in store and allow team members to thrive in the restaurants fast paced work environment • Lead off-site catering events and local event partnership outings (local High School Football games, Orland Days, Taste of Orland Park, etc...) Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Intramural Official
      • Sep 2012 - May 2014

      • Officiated Inter-Collegiate Club, YMCA, as well as intramural basketball competitions to maintain standards of play and to ensure that game rules are observed

    • Wide Receiver
      • Jan 2012 - Jan 2013

      • Wide Receiver, #19: Practice all-star with some playing time

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Banquet Server
      • Aug 2011 - Aug 2013

      • Server and host for various formal dining occasions in Bloomington, IN and Indiana University Athletics Student Athlete training tables • Server and host for various formal dining occasions in Bloomington, IN and Indiana University Athletics Student Athlete training tables

    • United States
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Marketing Representative
      • May 2008 - Aug 2009

      • Supported local marketing tactics by engaging with local prospective buyers and distributing marketing materials • Supported local marketing tactics by engaging with local prospective buyers and distributing marketing materials

Education

  • Indiana University Bloomington
    Entrepreneurship & Corporate Innovation, Marketing, Business
    2011 - 2015
  • Carl Sandburg High School
    2007 - 2011

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