Ryan O'Keeley

Digital Marketing & Content Manager at WSRE
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Contact Information
us****@****om
(386) 825-5501
Location
Pensacola, Florida, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Digital Marketing & Content Manager
      • Oct 2021 - Present

      Results Since Hire: 1.2K% Facebook reach increase, 1.8K% Instagram reach increase, added 10 new digital products for int/ext use, designed technical plan for new Connect Studio, led 3 program rebranding efforts, led new digital-first production workflow and distribution strategy, led development of new digital sponsorship products Responsibilities: • Manager of 20+ digital products for marketing, media production and content distribution. • Front-end web design and management. • Digital signage network design, installation, management and content creation. • PBS App management and localized content curation. • Video producer for broadcast, streaming, social and digital signage. • Social media platform management and content planning. • Email campaign design and list management. • Performance metrics analyst for multi-platform viewership data. • Strategic utilization of PBS digital products used for fundraising including analysis of sponsorship inventory, marketing and user experience. • Sponsored content placement for corporate supporters with Google Ad Manager 360. • Exploration of user engagement opportunities across linear and streaming platforms. • Event multimedia tech development and management. • Development of new technology opportunities for visual communication internally and the public. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director
      • Jan 2020 - Present

      The company mantra: "Empathize with the target audience, as if we were the audience participant." We are all a being marketed to whether its a significant other persuading us to choose a particular restaurant for dinner, or a business selling us a product or service. For that reason, empathizing with others' needs and wants, as we would our own, is the key to not only effective, but positive communication from Pensacola Digital to our neighbors. • Noun System Marketing Program: A full-service multi-platform people-first approach to engaging customers. • Content Production: Video, audio and photo creation for marketing, education or entertainment. • Web Development: Website and digital signage design, build, hosting and management. • Special Projects: Cubed Luminous, Project Project Show less

    • President
      • 2012 - Dec 2022

      Truman Legal Video provides video and multimedia services for legal professionals. We started as a deposition videography company, and have grown into a full-service multimedia recording, editing, and presentation provider for deposition video, video streaming, trial preparation and trial presentation. Our keys to success for our clients are courtesy, regular training, and leading technology. Truman Legal Video provides video and multimedia services for legal professionals. We started as a deposition videography company, and have grown into a full-service multimedia recording, editing, and presentation provider for deposition video, video streaming, trial preparation and trial presentation. Our keys to success for our clients are courtesy, regular training, and leading technology.

    • Owner, Director
      • Sep 2009 - Jan 2020

      O'Keeley Media creates, produces and distributes advertising, educational and entertainment multimedia. Our services include communication consulting, video production and editing, audio production and editing, graphic art, copy & script writing, and distribution strategy. Our diverse production experiences have built a foundation of competitive production techniques and efficient technology systems. O'Keeley Media creates, produces and distributes advertising, educational and entertainment multimedia. Our services include communication consulting, video production and editing, audio production and editing, graphic art, copy & script writing, and distribution strategy. Our diverse production experiences have built a foundation of competitive production techniques and efficient technology systems.

    • United States
    • Hospital & Health Care
    • 1 - 100 Employee
    • Administrator/Account Manager/Recruiter
      • May 2006 - Apr 2009

      Began as a healthcare professional recruiter in Johnson City, TN after graduation from college, and was quickly promoted to account manager of a branch office in Pensacola, FL. Our small team's growth exploded within 12 months to win our region's sales cup. Our win was based on sales and our ability to recruit and retain health professionals to fill client orders quickly. I was asked to take over a struggling office as a promotional opportunity. I was administrator of the Pensacola, FL branch for 2 years and out performed my predecessors. Redistricting occurred and I was offered a move or a severance package. I chose to stay in Pensacola. Recruiter duties included: - cold calling healthcare professionals from a database - hiring qualified candidates - training new hires to comply with regulations and policies - schedule management of a 90-person staff - 24/7 placement coverage with 1-3 recruiters - frequent communication with clients and staff Branch Administrator/Account Manager duties included: - prospecting, developing and closing new accounts for private duty home healthcare services - federal, state and local healthcare regulation awareness and compliance - hiring and management of internal staff: Director of Clinical Services, Healthcare Recruiters, Assistants - corporate communication of production statistics, expenses and business needs - cold calling all healthcare facilities in the 4-county Northwest Florida area - 20+ sales appointments per week - directed seasonal flu vaccine administration program Show less

    • Intern
      • Sep 2004 - Dec 2004

Education

  • East Tennessee State University
    BA, Mass Communication - Broadcasting, Marketing
    2000 - 2006

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