Co-Founder & CEO

• Jan 2021 - Present

Chief Beverage Officer

• Aug 2017 - Nov 2020

● Responsible for building strategic business partnerships with coffee brands by setting up exclusive trade shows of 400+ exhibiting companies (10k attendants) to educate them on a new technology that could rapidly chill beverages. ● Developed Elemental's Snapchilled RTD lineup; this entailed developing three SKUs from high-grade specialty coffee, communicating with suppliers to ensure supply aligned with the harvesting schedule, sourcing high-end products, and ensuring high production quality, leading to $400k+ in sales. ● Led efforts in co-packing by targeting key opinion leaders of the beverage industry and leveraging connections to develop partnerships with various brands; this resulted in working with 10+ high-value coffee brands, including George Howell Coffee, Square Mile, and Dayglow. ● Managed all coffee sourcing and quality assurance for Elemental products and 30+ other brands with which Elemental had a co-packing partnership. Show less

Tasting Specialist/Advisor

• Nov 2015 - Aug 2017

● Held a custom role responsible for overseeing Starbucks' independent store location of Roy Street Coffee & Tea, educating staff and leadership on coffee, consulting on corporate projects, and sourcing specialized coffee. ● Collaborated cross-functionally with a six-person corporate R&D team to provide insights, feedback, and solutions on various Starbucks projects in testing and production, including the Phantom Espresso machine. ● Executed various leadership responsibilities, including serving as the coffee lead for three different Starbucks concept stores, developing menus, sourcing new food items, hosting specialized coffee events for leadership/celebrity clientele, and conducting personalized training for the COO at the time. Show less