Channel Growth Manager

• May 2022 - Present

Merchandising Manager

• 2021 - May 2022

Responsible for the design and integration of merchandising strategies and service models for execution in 135 stores across southeast SC. Manages a budget of $1.3 million, two supervisors, and a team of 35 merchandisers across the greater Charleston, SC and Beaufort, SC territories. Identifies industry standards and integrates best practices, standardization of services, and shared services cross-operationally. Cultivates long-term relationships with key account holders. Grew sales revenues $4.7 million by cultivating high-performing talent, integrating sales strategies, to ensure superior client service.

Channel Sales Manager: Convenience

• 2017 - 2021

Oversaw all sales activities for the Greater Charleston, SC territory. Designed sales strategies integrating innovative products. Identified business trends and performed sales analysis to expand key accounts. Developed KPI standardization and monitoring infrastructure. Collaborated directly with C-level executives across chain convenience stores: Spinx, Blue Water, Circle K, GPM, and Speedway. Managed one supervisor, nine account managers, and two sales associates. Achieved $42 million (14%) in gross revenues by consistently exceeding sales goals, instituting laser focused sales initiatives/targets. Boosted a $10 million beer portfolio to $14 million by targeting high end brands, leaning into “Premiumization” of the alcohol industry.

Channel Sales Supervisor: Convenience

• 2016 - 2021

Managed a $9 million portfolio, and directed activities of four account managers across Alexandria, Woodbridge, Manassas, and Gainesville. Secured $130,000+ Guinness sales in six weeks in preparation for St. Patrick’s Day sales. Consistently achieved 10% YOY increased revenues by instituting high-selling strategies resulting in a team trip to Ireland

Marketing Brand Manager

• 2015 - 2016

Designed and executed Constellation Beer Brands marketing and sales plans. Strategized with senior level executives to create high-impact campaigns by focusing on positive client experiences. Developed innovative go-to-market strategies for new products. Managed a budget of $450,000. Achieved $20+ million revenues and attained 100% Spring and Fall Distribution goals by creating new strategies and achieving targeted monthly goals. Designed tracking models encompassing account targets encompassing inspirational team successes to exceed targeted goals.

Account Manager

• 2013 - 2015

Cultivated and managed 85 accounts across Fairfax, Springfield, Annandale, and Vienna, SC territories. Cultivated long-term relationships with account holders. Achieved “Account Manager of the Month” for three consecutive months and six times by exceeding sales goals for four major suppliers in one year.