Experience

Milk Means More

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing and Communications Senior Specialist

  • Jul 2023 - Present

  Okemos, Michigan - Operates as primary point of contact for several MMM/partner relationships, including athletic partners and influencer agencies among others. - Provides essential point operation for MMM's Community Transformation Project in Grand Rapids, operating as a valuable link to tie UDIM to the Grand Rapids metro area community, including working with the Grand Rapids Gold, Planet Fitness, and GRPS to provide Ottawa Hills High School with a renovated gym, and engaging partners and non-partners… Show more - Operates as primary point of contact for several MMM/partner relationships, including athletic partners and influencer agencies among others. - Provides essential point operation for MMM's Community Transformation Project in Grand Rapids, operating as a valuable link to tie UDIM to the Grand Rapids metro area community, including working with the Grand Rapids Gold, Planet Fitness, and GRPS to provide Ottawa Hills High School with a renovated gym, and engaging partners and non-partners alike in socio-cultural work to improve the Michigan dairy industry's trust in the state, and to serve as a 'pilot' for the national ranks organization. - Active identifier of potential opportunities for MMM throughout both department (Marketing and Communications) and organization and provides insight to Leadership Team members (execs. and VPs) when appropriate about ideas across an array of categories. - Remains engaged, when needed, in event staffing and planning, primarily for events with our partner organizations.

• Marketing and Communications Specialist

  • Jan 2022 - Jul 2023

  Okemos, Michigan - Charged with the planning and execution of events of all sizes with our partners, including the Detroit Pistons/Motor City Cruise, University of Michigan, and the Kalamazoo Growlers/Michigan Mac N Cheese Fest, among several others. - Operates as a primary point of contact for several of our key partners, working in conjunction with them to prepare for and execute these events in the communities we support and serve, while also negotiating contractual assets with partners to ensure that MMM… Show more - Charged with the planning and execution of events of all sizes with our partners, including the Detroit Pistons/Motor City Cruise, University of Michigan, and the Kalamazoo Growlers/Michigan Mac N Cheese Fest, among several others. - Operates as a primary point of contact for several of our key partners, working in conjunction with them to prepare for and execute these events in the communities we support and serve, while also negotiating contractual assets with partners to ensure that MMM is reaching its target demographics in effective and engaging ways. - Operates as a vital primary contact for community engagement efforts in Grand Rapids for partners and community leaders/orgs, working to build and craft a sustainable, scalable, model for engaging with local communities that can be followed by other states and regions (SRs) in the dairy checkoff program. - As a point of contact, serves as a valuable link in maintaining positive organization/partner relationships, working on the back end to ensure that deliverables are provided on time and that goals and desires of our organization have been met. - Aides in advising leadership team members on areas to focus regarding MMM's efforts to reach and educate Gen Z about the importance of dairy foods in a nutritious diet. - Worked in conjunction with marketing/communications team to chart organizational goals and primary messages in preparation of the 2023-25 calendar years. - Began work as a member of the organization's DEI Team at the start of the 2023 calendar year.



AFC Ann Arbor

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Media

  • Mar 2022 - Dec 2022

  Ann Arbor, Michigan - Responsible for shaping and molding the club identity and voice of AFC Ann Arbor, a men's and women's community soccer club based in Ann Arbor playing in the USL family of leagues, through its creative output after two years of inactivity on the playing field. - Led the execution and implementation of a detailed multimedia brand strategy across several platforms, ensuring that followers of AFC Ann Arbor through any club outlet were given a rewarding and compelling experience throughout the… Show more - Responsible for shaping and molding the club identity and voice of AFC Ann Arbor, a men's and women's community soccer club based in Ann Arbor playing in the USL family of leagues, through its creative output after two years of inactivity on the playing field. - Led the execution and implementation of a detailed multimedia brand strategy across several platforms, ensuring that followers of AFC Ann Arbor through any club outlet were given a rewarding and compelling experience throughout the season. - Head of a three-person department, with one freelancer also under my 'direct report' umbrella, while also working in close, direct, contact with the club's top-level management, including owners, founders, and Club Chair. - Editor/writer of all written content produced by AFC Ann Arbor, including content series and player and community features. - Responsible for general day-to-day activities on the media end of the club in and out of season, including but not limited to: media requests for players/staff, operating social media channels, collaborating with opposing teams' travel squads, and working with our photographers to ensure high-quality photographic content. - Operated as the primary point of contact from a matchday operation standpoint from the press box for home matches, working to ensure a smooth running of all gameday events and activities and tending to needs of the broadcast team. - Helped to grow AFCAA's Twitter account to over 4,600 followers, making them the most-followed team in the respected Great Lakes Division of USL League 2. - Privileged to have the 'Ryan Makuch Media Award' named in my honor as an award for media excellence within the club, first awarded in 2022. Show less



Ajinomoto Foods North America, Inc.

• United States
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Copywriter

  • Aug 2021 - Feb 2022

  Raleigh, North Carolina (Remote) - Served as the primary copywriter for Ajinomoto's aminoVITAL and Indigo Collagen brands' blogs, crafting a blog post a week for each of the two brands. - Worked with Ajinomoto to curate blogs related to branding efforts on a month-to-month basis.



Fairleigh Dickinson University

• United States
• Higher Education
• 700 & Above Employee

• Athletics External Affairs and Media Relations Graduate Assistant

  • Aug 2021 - Dec 2021

  Teaneck, New Jersey - Served as primary media relations contact for women's basketball, women's soccer, men's and women's tennis, and men's volleyball. - Produced written and social media content for team channels, the athletic department's primary social media accounts, and FDUKnights.com. - Operated as the primary point of contact for women's basketball home games while traveling with the team for away games, assisting in media relations coordination with opposing schools, and serving as a valued member of… Show more - Served as primary media relations contact for women's basketball, women's soccer, men's and women's tennis, and men's volleyball. - Produced written and social media content for team channels, the athletic department's primary social media accounts, and FDUKnights.com. - Operated as the primary point of contact for women's basketball home games while traveling with the team for away games, assisting in media relations coordination with opposing schools, and serving as a valued member of the WBB traveling staff, performing 'Director of Basketball Operations' tasks when needed by support staff on road trips. - Oversaw a 16% increase in followers on women's soccer's Instagram account during the season, making them the third-most followed WSOC Instagram account in the NEC. Show less

• Assistant Media Director

  • Nov 2018 - Aug 2021

  Ann Arbor, Michigan - Wrote press releases for the club and produced feature-length articles about members of the team’s staff and players, and developed content during the 2020-21 years without an on-field product due to the COVID-19 pandemic. - Operator of club’s social media accounts including content creation for all channels and gameday live-tweeting. - Served as key member of the club's away match travel party, assisting chairman with away responsibilities and duties before, during, and after… Show more - Wrote press releases for the club and produced feature-length articles about members of the team’s staff and players, and developed content during the 2020-21 years without an on-field product due to the COVID-19 pandemic. - Operator of club’s social media accounts including content creation for all channels and gameday live-tweeting. - Served as key member of the club's away match travel party, assisting chairman with away responsibilities and duties before, during, and after matches. - Aided in the promotion of The Mighty Oak Youth Program and Community Kicks, the charitable arms of the club. - Host of official club podcast and became club’s stand-in play-by-play announcer, and additionally served as the play-by-play announcer for the 'Community Kicks Cup' at Keyworth Stadium, in which Chivas de Guadalajara, one of Mexico's largest football clubs, sent their U18s state-side to square off with Inter Detroit. Show less



Underground Printing

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Marketing Assistant

  • Feb 2019 - Jul 2021

  Ann Arbor, Michigan - Worked on marketing tasks to monitor social metrics and growth of the company while operating social media accounts. - Served as the executor of company-acclaimed ‘UGP Spotlight’ series, highlighting minority-owned businesses in communities UGP operated in on social media channels. - Oversaw a 75% increase in Instagram followers over final 12-month period with company (July-to-June). - Oversaw logging and tracking of affiliate program, with findings reported directly to company’s… Show more - Worked on marketing tasks to monitor social metrics and growth of the company while operating social media accounts. - Served as the executor of company-acclaimed ‘UGP Spotlight’ series, highlighting minority-owned businesses in communities UGP operated in on social media channels. - Oversaw a 75% increase in Instagram followers over final 12-month period with company (July-to-June). - Oversaw logging and tracking of affiliate program, with findings reported directly to company’s executive staff. - Served as copywriter for UGP's blog, 'House of Tees', as well as on other landing pages of the company's website. - Gained valuable experience with Amazon tools, SEMrush, and various other marketing-specific tools. Show less



ISN Soccer

• Spain
• Recreational Facilities

• Staff Writer

  • Dec 2018 - May 2021

  Columbus, Ohio (Remote) - Served in a freelance capacity as a staff writer for one of the largest soccer-specific websites in the Midwest. - Conducted interviews with professional players with national team and international top-flight experience, and team officials, including joining media calls with the MLS's Columbus Crew, for written content pieces.



Ascension Athletes, LLC

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Intern

  • Jan 2020 - Jul 2020

  New York, New York (Remote) - Set up social media guidelines to be followed and built a social media strategy from scratch to be followed by agency for best-posting practices, showing essential decision-making skills in creating a brand identity. - Saw an increase in Twitter impressions of agency by roughly 250% from before internship to end of internship while functioning as the operator of all social media channels. - Assisted in talent evaluation of international and collegiate soccer players scouted by the… Show more - Set up social media guidelines to be followed and built a social media strategy from scratch to be followed by agency for best-posting practices, showing essential decision-making skills in creating a brand identity. - Saw an increase in Twitter impressions of agency by roughly 250% from before internship to end of internship while functioning as the operator of all social media channels. - Assisted in talent evaluation of international and collegiate soccer players scouted by the agency. - Kept website up to date with the latest news for all clients, celebrating their successes in the world of soccer. Show less



University of Michigan

• United States
• Higher Education
• 700 & Above Employee

• Athletic Communications and PR Intern

  • Aug 2019 - Apr 2020

  Ann Arbor, Michigan - Edited graphics and matchday programs, as well as record books, for men's soccer and men's and women's swimming and diving programs. - Served as a 'Scholar-Athlete Stories' feature writer on multiple occasions for the athletic department, highlighting exceptional student-athletes with the Maize and Blue and conducting interviews for written content. - Assisted matchday staff for men's and women's soccer, volleyball, and track and field, assisting with day-of social media content, match… Show more - Edited graphics and matchday programs, as well as record books, for men's soccer and men's and women's swimming and diving programs. - Served as a 'Scholar-Athlete Stories' feature writer on multiple occasions for the athletic department, highlighting exceptional student-athletes with the Maize and Blue and conducting interviews for written content. - Assisted matchday staff for men's and women's soccer, volleyball, and track and field, assisting with day-of social media content, match recaps, and serving as a substitution tracker. Show less



Michigan Soccer Now

• Staff Writer

  • Jul 2018 - Nov 2018

  Ann Arbor, Michigan - Spent a season 'on the beat' as the Michigan men's soccer reporter for MSN -- to date the only publication to provide dedicated coverage exclusively about Michigan soccer (men's or women's) in any form.



Eastern Michigan University

• United States
• Higher Education
• 700 & Above Employee

• Athletic Communications Intern

  • May 2018 - Aug 2018

  Ypsilanti, Michigan - Served as summer intern, helping in the updating and creation of the 2018-19 football media guide, in which I was credited as an Assistant Editor for work done in InDesign. - Aided in the historical backlogging of events and results for all sports through 1998-99 on the back end of SideArm, using physical media records kept by the athletic department to cross-reference aforementioned results and records. - Remained a member of the EMU crew for football game days through the 2020 season… Show more - Served as summer intern, helping in the updating and creation of the 2018-19 football media guide, in which I was credited as an Assistant Editor for work done in InDesign. - Aided in the historical backlogging of events and results for all sports through 1998-99 on the back end of SideArm, using physical media records kept by the athletic department to cross-reference aforementioned results and records. - Remained a member of the EMU crew for football game days through the 2020 season where I served as a spotter and statistician for CBS Sports and ESPN crews. - To this day, I remain on call as a fill-in spotter/statistician for football games, or an extra hand if needed at a winter/spring sporting event -- something that has extended out to several different networks and schools, most recently Big Ten Network productions of Michigan State football in 2022, and ESPN+ productions of EMU football in 2023. Show less



Fives Cinetic Corp.

• United States
• Automation Machinery Manufacturing
• 100 - 200 Employee

• Human Resources Intern

  • May 2017 - Aug 2017

  Farmington Hills, Michigan - Assisted senior HR staff with general task management for the company's Farmington Hills and Livonia branches. - Conducted an organization-wide I-9 audit, meeting with and obtaining I-9 forms for all employees who needed up-to-date forms, or did not have forms on files.