Experience

The Arena Group
• Belgium
• Events Services
• Associate Director, Digital Marketing Research & Insights

  • Jul 2022 - Present


Sports Illustrated

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Senior Manager, Ad Sales Research & Insights

  • Apr 2021 - Aug 2022

• Client Marketing Manager, Brand Marketing

  • May 2016 - Apr 2021



This Old House Ventures at Time Inc.

• Digital Marketing Manager

  • Aug 2015 - May 2016

• Associate Manager, Digital Marketing

  • Jan 2014 - Aug 2015

  • Designed, created, and executed cross-platform, solutions-based marketing programs and added value opportunities to meet client objectives so to secure new business and maintain current partnerships• Partnered with sales, marketing, and editorial teams to create new advertising vehicles, including edit franchises, events, lead-generation, merchandising, and cross-media opportunities• Manage sales team on new opportunities and ad products, as well as monthly performance reports• Worked closely with Time Inc.’s corporate sales/marketing departments to create campaigns that appeal to audience of multiple Time Inc. brands • Communicated with internal operations departments to manage and optimize campaign performance to ensure client satisfaction Show less



MediaRadar, Inc.

• United States
• Market Research
• 100 - 200 Employee

• Senior Account Manager

  • Jun 2012 - Jan 2014

  Senior Account Manager October 2013 - January 2014 Account Manager June 2012 - October 2013 • Maintained strong relationships with personal account list, as well as supervised Junior Account Manager’s accounts to ensure all client’s requests were met in a timely fashion • Assisted clients in problem solving, preparing for pitches, market analysis, developing media buying strategies and conducting market research • Acted as main contact and assisted/trained varying professional positions, from Assistants to Publishers • Synthesized the data MR provided in order to offer clients insights that helped gain a competitive edge • Worked internally with sales, marketing, product management, and development teams to communicate client needs and prioritize future improvements to MR • Public Relations Review Committee: Audit PR department’s data and research before it is submitted to be published in Business Insider, min, Folio, and The New York Times Show less



Vanderbilt Properties Insurance Brokerage, LLC

• United States
• Insurance
• 1 - 100 Employee

• Administrative Associate

  • Aug 2010 - Jun 2012

  • Managed over 1,000 accounts receivable and payable while working directly with CFO & Controller • Generated and maintained Excel spreadsheets required for analysis by the Accounting Dept & Controller • Organized deposits and transfers to balance accounts for the brokerage and risk management sectors • Liaised with clients and brokers to keep them informed on account activity and payment schedules • Registered new client information, adjusted agreements and updated/renewed account details in database • Reviewed phone calls, concluded the nature of calls and assisted callers to the proper department • Performed necessary office clerical tasks including filing, scanning, and faxing correspondences Show less