Ryan MacNeil
Director of Product Management and Development at The NPD Group- Claim this Profile
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Bio
Credentials
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Advanced Product Marketing
LinkedInJan, 2021- Nov, 2024 -
Product Innovation for Product Managers
LinkedInJan, 2021- Nov, 2024 -
Product Management: Building a Product Roadmap
LinkedInJan, 2021- Nov, 2024 -
Product Management: Launching Your Product
LinkedInJan, 2021- Nov, 2024 -
Building Trust
LinkedInNov, 2020- Nov, 2024 -
Business Financials Explained
LinkedInNov, 2020- Nov, 2024 -
Product Management Tips
LinkedInNov, 2020- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInNov, 2020- Nov, 2024 -
Scrum: The Basics
LinkedInJun, 2020- Nov, 2024 -
Working on a Cross-Functional Team
LinkedInJun, 2020- Nov, 2024 -
Lean Foundations
LinkedInMay, 2020- Nov, 2024
Experience
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The NPD Group
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United States
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Market Research
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700 & Above Employee
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Director of Product Management and Development
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Jan 2020 - Present
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Product Manager
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Sep 2015 - Jan 2020
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Product Specialist
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Jan 2008 - Sep 2015
Work extensively within the both the Toys POS and Foodservice Consumer trackers Establish and lead the product strategy for the BU and own pipeline planning for the product portfolio throughout the products’ lifecycles. Set and meet revenue goals for product portfolio, in collaboration with BU management. Define marketing strategies for product portfolio including target audience, positioning, competitive set, pricing and packaging. Own gathering of information on needs assessment (clients and overall marketplace), client segmentation, and client satisfaction; use as input to product strategy decisions and to requirements for new products/existing product enhancements. Manage the product development process from end-to-end, including creating comprehensive product/deliverable specifications and product cycle/timing targets, leading the cross-functional project team, and coordinating all activities that drive closure to the project. Set the “go to market strategy” for new product launches and work with corporate marketing on launch programs to clients. Own the training strategy of the product portfolio; manage training activities with the appropriate group(s). Manage the maintenance of key components of existing products: Survey – lead the process of making decisions on what information is collected/reported Data Integrity – define the standards of data quality, in collaboration with Research Sciences Delivery Tools – manage the maintenance of Delivery Tools/Deliverables
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Account Associate
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Oct 2006 - Oct 2008
- Aided senior account manager to drive profitable growth within existing businesses which resulted in exceeding revenue targets for fiscal ‘08 - Assisted senior account manager in achieving customer satisfaction scores above the company average - Received three ‘Extremely Satisfied Client’ awards based on customer satisfaction ratings in fiscal ‘08 - Through NPD's proprietary analysis tool, PowerView, extracted statistically relevant data to develop stories and insights, which were then presented to various foodservice clients - Collected, processed and distributed information to subscribing clients on monthly sales - Along with associate team, facilitated CREST University for internal and external clients to provide a better understanding of NPD data, capabilities and deliverables - Participated and prioritized multiple ad hoc projects from start to finish within deadlines
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Report Coordinator
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Jan 2002 - Oct 2006
• Supervise a team of three Report Preps• Performed employee evaluations• Provided day to day instruction for completion of production process• Trained four individuals for their respective roles within RP department• Used RG, Access, and Excel for report generation• Organize production schedules for both Canada, and Mexico report production• Create streams for product and process improvement• Responsible for the delivery of Databases, Excel based reports, and PDFs to clients• Handle client queries with regards to data issues• Complete internal client requests for product improvements• Support Market Analysts with creation of internal databases
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Education
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York University
Mass Communications & Anthropology -
Toronto School of Business
Honours Diploma, Network and System Administration/Administrator