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Credentials

  • Adwords Standard
    Jellyfish Training
    Aug, 2017
    - Sep, 2024
  • Inbound Certification
    HubSpot
    Oct, 2017
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Aug, 2017
    - Sep, 2024
  • Adwords Display Certification
    Google
    Aug, 2017
    - Sep, 2024
  • Google Adwords Fundamentals
    Google
    Aug, 2017
    - Sep, 2024

Experience

    • United Kingdom
    • Mental Health Care
    • 1 - 100 Employee
    • Head of Marketing
      • Feb 2022 - Present

      MYNDUP is the UK & Europe’s first mental health solution that truly covers the full spectrum of employee mental health needs. We offer live 1-1 video sessions for your employees across the entire mental health spectrum, with specialist practitioners in: • Confidence • Anxiety • Depression • Productivity • Leadership • Communication • Relationship & Couples Coaching • LGBTQ+ Community • Bereavement • Trauma • CBT • Meditation • Eating… Show more MYNDUP is the UK & Europe’s first mental health solution that truly covers the full spectrum of employee mental health needs. We offer live 1-1 video sessions for your employees across the entire mental health spectrum, with specialist practitioners in: • Confidence • Anxiety • Depression • Productivity • Leadership • Communication • Relationship & Couples Coaching • LGBTQ+ Community • Bereavement • Trauma • CBT • Meditation • Eating Disorders • Hypnotherapy and much more. MYNDUP has a solution for every employee - so nobody feels stuck, hopeless, or alone. Show less MYNDUP is the UK & Europe’s first mental health solution that truly covers the full spectrum of employee mental health needs. We offer live 1-1 video sessions for your employees across the entire mental health spectrum, with specialist practitioners in: • Confidence • Anxiety • Depression • Productivity • Leadership • Communication • Relationship & Couples Coaching • LGBTQ+ Community • Bereavement • Trauma • CBT • Meditation • Eating… Show more MYNDUP is the UK & Europe’s first mental health solution that truly covers the full spectrum of employee mental health needs. We offer live 1-1 video sessions for your employees across the entire mental health spectrum, with specialist practitioners in: • Confidence • Anxiety • Depression • Productivity • Leadership • Communication • Relationship & Couples Coaching • LGBTQ+ Community • Bereavement • Trauma • CBT • Meditation • Eating Disorders • Hypnotherapy and much more. MYNDUP has a solution for every employee - so nobody feels stuck, hopeless, or alone. Show less

    • Austria
    • Software Development
    • 200 - 300 Employee
    • Performance Marketing Manager
      • May 2021 - Feb 2022

      As I'd only worked in smaller businesses by this point, I wanted to experience life in a bigger scaleup. Adverity is a Martech scaleup, and raised $120m Series D shortly after I joined. Managing 6 figure monthly budgets and with a demand generation led approach, I owned all the advertising channels of the business. Including design, implementation and reporting of all campaigns. Channels included: • Google ads (Search, Display, YouTube) • Bing ads •… Show more As I'd only worked in smaller businesses by this point, I wanted to experience life in a bigger scaleup. Adverity is a Martech scaleup, and raised $120m Series D shortly after I joined. Managing 6 figure monthly budgets and with a demand generation led approach, I owned all the advertising channels of the business. Including design, implementation and reporting of all campaigns. Channels included: • Google ads (Search, Display, YouTube) • Bing ads • Facebook/ Instagram ads • LinkedIn ads • Twitter ads • Snapchat ads My goal was to increase Sales Qualified Opportunities as we significantly scaled budgets by over 566% in 6 months. Show less As I'd only worked in smaller businesses by this point, I wanted to experience life in a bigger scaleup. Adverity is a Martech scaleup, and raised $120m Series D shortly after I joined. Managing 6 figure monthly budgets and with a demand generation led approach, I owned all the advertising channels of the business. Including design, implementation and reporting of all campaigns. Channels included: • Google ads (Search, Display, YouTube) • Bing ads •… Show more As I'd only worked in smaller businesses by this point, I wanted to experience life in a bigger scaleup. Adverity is a Martech scaleup, and raised $120m Series D shortly after I joined. Managing 6 figure monthly budgets and with a demand generation led approach, I owned all the advertising channels of the business. Including design, implementation and reporting of all campaigns. Channels included: • Google ads (Search, Display, YouTube) • Bing ads • Facebook/ Instagram ads • LinkedIn ads • Twitter ads • Snapchat ads My goal was to increase Sales Qualified Opportunities as we significantly scaled budgets by over 566% in 6 months. Show less

    • United Kingdom
    • Facilities Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2017 - May 2021

      At Secure Data, I worked on both the core business and assisted a number of small businesses at seed investment stage. Under the guidance of the MD and some brilliant startup founders, I worked across almost every function of the business, completing my unofficial entrepreneurial apprenticeship. I learnt the fundamentals of each area of the business and was encouraged to test ideas without fear as I built out the marketing function. My main goal was to increase revenue… Show more At Secure Data, I worked on both the core business and assisted a number of small businesses at seed investment stage. Under the guidance of the MD and some brilliant startup founders, I worked across almost every function of the business, completing my unofficial entrepreneurial apprenticeship. I learnt the fundamentals of each area of the business and was encouraged to test ideas without fear as I built out the marketing function. My main goal was to increase revenue by refreshing the GTM strategy across the several businesses. Some of the initiatives I was involved in include: - Creating and launching Essential, a new service opening up the SME market for document storage. In 18 months I grew the business from £0 to £60k ARR and ready for investment to scale. With 120+ clients, 1% churn - managing everything from marketing, sales, web development, software development and customer success. - Management and autonomy of paid campaigns, namely Google Search + Display, Bing, Facebook, Amazon and LinkedIn. - Graphic design: everything from ads, icons and leaflets to vehicle wraps, using Illustrator and Photoshop. Dribbble for inspiration. - Web Development (HTML5, CSS3, JavaScript, Bootstrap, PHP), managing 4 websites. - Conversion rate optimization: A/B tests, hotjar, landing page layout design, messaging pivots etc. I successfully improved our lead-generation, high-intent landing pages to 17% conversion rates Show less At Secure Data, I worked on both the core business and assisted a number of small businesses at seed investment stage. Under the guidance of the MD and some brilliant startup founders, I worked across almost every function of the business, completing my unofficial entrepreneurial apprenticeship. I learnt the fundamentals of each area of the business and was encouraged to test ideas without fear as I built out the marketing function. My main goal was to increase revenue… Show more At Secure Data, I worked on both the core business and assisted a number of small businesses at seed investment stage. Under the guidance of the MD and some brilliant startup founders, I worked across almost every function of the business, completing my unofficial entrepreneurial apprenticeship. I learnt the fundamentals of each area of the business and was encouraged to test ideas without fear as I built out the marketing function. My main goal was to increase revenue by refreshing the GTM strategy across the several businesses. Some of the initiatives I was involved in include: - Creating and launching Essential, a new service opening up the SME market for document storage. In 18 months I grew the business from £0 to £60k ARR and ready for investment to scale. With 120+ clients, 1% churn - managing everything from marketing, sales, web development, software development and customer success. - Management and autonomy of paid campaigns, namely Google Search + Display, Bing, Facebook, Amazon and LinkedIn. - Graphic design: everything from ads, icons and leaflets to vehicle wraps, using Illustrator and Photoshop. Dribbble for inspiration. - Web Development (HTML5, CSS3, JavaScript, Bootstrap, PHP), managing 4 websites. - Conversion rate optimization: A/B tests, hotjar, landing page layout design, messaging pivots etc. I successfully improved our lead-generation, high-intent landing pages to 17% conversion rates Show less

    • 1 - 100 Employee
    • Founder
      • Mar 2020 - Feb 2021

      During the pandemic I decided to start a side business. I designed and sold fitness bands, as demand grew for fitness gear with gyms closed. We gained traction quickly, selling 3,000 bands in the first 4 months. We were even featured in Vogue. During the pandemic I decided to start a side business. I designed and sold fitness bands, as demand grew for fitness gear with gyms closed. We gained traction quickly, selling 3,000 bands in the first 4 months. We were even featured in Vogue.

    • Norway
    • Freight and Package Transportation
    • Project Manager
      • Mar 2018 - Oct 2018

      Planning, overseeing and executing wholesale changes to operational, marketing and web processes. - Managing the strategic pivot for a startup running out of runway - Developing pricing model changes to increase profitability and reduce churn - Design and develop new client onboarding software - Heading up customer service changes to improve customer satisfaction Planning, overseeing and executing wholesale changes to operational, marketing and web processes. - Managing the strategic pivot for a startup running out of runway - Developing pricing model changes to increase profitability and reduce churn - Design and develop new client onboarding software - Heading up customer service changes to improve customer satisfaction

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Web Developer & Designer
      • Mar 2017 - Oct 2017

      Working with clients in both the UK and the Middle East, I designed, built and managed websites. - Graphic design using Adobe Photoshop and Illustrator - Wireframing UI using Adobe XD - Front-end, responsive development (HTML, CSS, JS, Bootstrap, PHP) - Technical and on-page SEO - Lead-generation strategy Working with clients in both the UK and the Middle East, I designed, built and managed websites. - Graphic design using Adobe Photoshop and Illustrator - Wireframing UI using Adobe XD - Front-end, responsive development (HTML, CSS, JS, Bootstrap, PHP) - Technical and on-page SEO - Lead-generation strategy

Education

  • University of Worcester
    Bsc degree, Business Management
    2012 - 2015

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