Ryan Lassley
Enterprise Account Executive at Stavvy- Claim this Profile
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Bio
Michael Bernal
Ryan was my manager for a little over 7 months at GoGuardian and was an outstanding coach and mentor. He made me better as a salesperson, especially in discovery and follow-up, and was eager to impart everything he’d learned in his career. Beyond being helpful and capable, what I appreciated most was that Ryan had a collaborative leadership style and cared to know us on a personal level. It often felt like he was more team captain than boss, that we were on the same side of the table, and he encouraged us to come up with our own ideas and strategies. This was exceptionally motivating–Ryan’s trust and respect made me want to perform not just for myself, but to repay him for believing and investing in me. Ryan is also just full of personality and makes work more enjoyable. We were a close team thanks in large part to him. He even went out of his way to invite John Graetz, a solutions engineer, to all our meetings and make him feel part of our team. I’ll always be grateful for the time I got to work with Ryan and can’t recommend him highly enough.
Joseph Lisuzzo, PHR, SHRM-CP
Having had the pleasure of working with Ryan for several years, I have witnessed first hand his unwavering commitment to leading his team to achievement and success. Ryan is a highly motivated and skilled leader with deep expertise in every aspect of the sales process. During his tenure at GoGuardian, Ryan quickly ascended the ranks after extraordinary success as an individual contributor, and subsequently led his team to great heights. Ryan is a results driven professional who embodies resilience, leadership and determination while never losing sight of the big picture. His commitment to his team and integrity are unmatched, and the personal warmth he brings to the job is unparalleled. Ryan is the embodiment of servant leadership and I cannot stress enough how much of an impact he has had on his team and colleagues. I highly recommend him!
Michael Bernal
Ryan was my manager for a little over 7 months at GoGuardian and was an outstanding coach and mentor. He made me better as a salesperson, especially in discovery and follow-up, and was eager to impart everything he’d learned in his career. Beyond being helpful and capable, what I appreciated most was that Ryan had a collaborative leadership style and cared to know us on a personal level. It often felt like he was more team captain than boss, that we were on the same side of the table, and he encouraged us to come up with our own ideas and strategies. This was exceptionally motivating–Ryan’s trust and respect made me want to perform not just for myself, but to repay him for believing and investing in me. Ryan is also just full of personality and makes work more enjoyable. We were a close team thanks in large part to him. He even went out of his way to invite John Graetz, a solutions engineer, to all our meetings and make him feel part of our team. I’ll always be grateful for the time I got to work with Ryan and can’t recommend him highly enough.
Joseph Lisuzzo, PHR, SHRM-CP
Having had the pleasure of working with Ryan for several years, I have witnessed first hand his unwavering commitment to leading his team to achievement and success. Ryan is a highly motivated and skilled leader with deep expertise in every aspect of the sales process. During his tenure at GoGuardian, Ryan quickly ascended the ranks after extraordinary success as an individual contributor, and subsequently led his team to great heights. Ryan is a results driven professional who embodies resilience, leadership and determination while never losing sight of the big picture. His commitment to his team and integrity are unmatched, and the personal warmth he brings to the job is unparalleled. Ryan is the embodiment of servant leadership and I cannot stress enough how much of an impact he has had on his team and colleagues. I highly recommend him!
Michael Bernal
Ryan was my manager for a little over 7 months at GoGuardian and was an outstanding coach and mentor. He made me better as a salesperson, especially in discovery and follow-up, and was eager to impart everything he’d learned in his career. Beyond being helpful and capable, what I appreciated most was that Ryan had a collaborative leadership style and cared to know us on a personal level. It often felt like he was more team captain than boss, that we were on the same side of the table, and he encouraged us to come up with our own ideas and strategies. This was exceptionally motivating–Ryan’s trust and respect made me want to perform not just for myself, but to repay him for believing and investing in me. Ryan is also just full of personality and makes work more enjoyable. We were a close team thanks in large part to him. He even went out of his way to invite John Graetz, a solutions engineer, to all our meetings and make him feel part of our team. I’ll always be grateful for the time I got to work with Ryan and can’t recommend him highly enough.
Joseph Lisuzzo, PHR, SHRM-CP
Having had the pleasure of working with Ryan for several years, I have witnessed first hand his unwavering commitment to leading his team to achievement and success. Ryan is a highly motivated and skilled leader with deep expertise in every aspect of the sales process. During his tenure at GoGuardian, Ryan quickly ascended the ranks after extraordinary success as an individual contributor, and subsequently led his team to great heights. Ryan is a results driven professional who embodies resilience, leadership and determination while never losing sight of the big picture. His commitment to his team and integrity are unmatched, and the personal warmth he brings to the job is unparalleled. Ryan is the embodiment of servant leadership and I cannot stress enough how much of an impact he has had on his team and colleagues. I highly recommend him!
Michael Bernal
Ryan was my manager for a little over 7 months at GoGuardian and was an outstanding coach and mentor. He made me better as a salesperson, especially in discovery and follow-up, and was eager to impart everything he’d learned in his career. Beyond being helpful and capable, what I appreciated most was that Ryan had a collaborative leadership style and cared to know us on a personal level. It often felt like he was more team captain than boss, that we were on the same side of the table, and he encouraged us to come up with our own ideas and strategies. This was exceptionally motivating–Ryan’s trust and respect made me want to perform not just for myself, but to repay him for believing and investing in me. Ryan is also just full of personality and makes work more enjoyable. We were a close team thanks in large part to him. He even went out of his way to invite John Graetz, a solutions engineer, to all our meetings and make him feel part of our team. I’ll always be grateful for the time I got to work with Ryan and can’t recommend him highly enough.
Joseph Lisuzzo, PHR, SHRM-CP
Having had the pleasure of working with Ryan for several years, I have witnessed first hand his unwavering commitment to leading his team to achievement and success. Ryan is a highly motivated and skilled leader with deep expertise in every aspect of the sales process. During his tenure at GoGuardian, Ryan quickly ascended the ranks after extraordinary success as an individual contributor, and subsequently led his team to great heights. Ryan is a results driven professional who embodies resilience, leadership and determination while never losing sight of the big picture. His commitment to his team and integrity are unmatched, and the personal warmth he brings to the job is unparalleled. Ryan is the embodiment of servant leadership and I cannot stress enough how much of an impact he has had on his team and colleagues. I highly recommend him!
Experience
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Stavvy
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United States
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Software Development
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100 - 200 Employee
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Enterprise Account Executive
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Apr 2023 - Present
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GoGuardian
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United States
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E-Learning Providers
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400 - 500 Employee
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Sales Manager
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Jan 2022 - Mar 2023
•Achieved $2.1 Million in ARR for team software sales and generated $6.5 million in pipeline•Increased forecasting accuracy from 70% to 90%•Successfully developed first year Account Executives to deliver 107% of sales target•Increased team self-sourced pipeline from 21% to 78%•Created team email cadences that increased open rates from 19% to 42% and reply rates from 1% to 4%•Collaborated with the Solutions Engineering team to create AE/SE workflows, increasing the prospect show rate from 49% to 83%•Revenue Organization Liaison to Admin, Teacher, and Beacon Cross-functional Product Teams. Liaison to Salesforce.com engineering team. Prioritized engineering projects that resulted in 92% customer rentention and 108% net retention Show less
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Account Executive Team Lead
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Jan 2021 - Jan 2022
•Delivered 147% of 2021 of SaaS sales quota, with $1.13 Million in personal Closed Won ARR, $3.6 million ARR in team sales•Achieved #1 in overall sales for 2021 and increased territory sales by 31% YoY•Generated $1.76 Million in individual Pipeline and $7.2 Million in team pipeline•64% Lead to Purchase Close Rate, compared to the New Business team average of 41%•Created an AE coaching program, which resulted in 3 first year AEs exceeding target and topping the leaderboard in overall sales Show less
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Account Executive
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Nov 2019 - Jan 2021
•Delivered 153% of 2021 SaaS sales quota, with $860,000 ARR in personal Closed Won ARR•Accomplished 2nd place in overall sales within first 6 months•Increased territory sales by 53% YoY•Generated $1.91 Million in individual Pipeline •47% Lead to Purchase Close Rate, compared to the New Business team average of 35%
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Monaco Financial
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jan 2005 - Nov 2019
•Exceeded annual sales quota of $1.1 Million by 27-350%, generating a career total of $22.7 million in ARR •Achieved Highest annual revenue on team 2014, 2016•Outpaced KPIs for number of outbound phone calls, client meetings, presentations, e-mails•Increased territory sales by 324%•Led weekly sales meetings, created slide decks and email cadences for entire Revenue Org which directly contributed to increasing annual company revenue from $5 million to over $100 million•Developed proprietary CRM, which increased outbound customer contact by 37%, sales by 22%, reduced IT costs IT costs by $180,000 per year, and reduced customer churn by 23% Show less
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Business Development Representative
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Sep 2003 - Jan 2005
•Produced 272 meetings for my AE in 16 months, by initiating over 80 cold calls per day on average and sending 25 personalized cold emails•Recognized as top BDR within 6 months•Generated $5.4 million in pipeline from meetings booked•Coordinated Cross-functional Team collaboration with Marketing and Product teams
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Education
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2013 - 2014
Vanguard University of Southern California
Bachelor of Business Administration (B.B.A.), Suma Cum Laude, Business, Management, Marketing, and Related Support Services
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