President

• Mar 2022 - Present

Chief Operating Officer

• Jul 2020 - Mar 2022

Vice President Of Business Development

• Oct 2019 - Jul 2020

At Lower Valley, we provide our consumers with organic, plant-based beverages that are sustainable, naturally sourced, and taste delicious. Sapsucker is a naturally hydrating, locally harvested water from Ontario and Quebec maple trees. We're big believers in embracing all of life's adventures, and Sapsucker wants to join you for the ride. Follow us @sipsapsucker!

VP Business Development

• Jan 2019 - Oct 2019

Lead the team responsible for establishing Freshii partnerships to-date, and manage associated marketing, product development, and operations for all partners: 1. Air Canada 2. Shell Canada3. Walmart - Responsible for the department P&L and budget

Director of Strategy

• Feb 2016 - Dec 2018

- Was an integral part of corporate leadership team that took company public on the TSX in January of 2017, presenting in the analyst presentations and participating in the corporate roadshow- Right hand to the CFO on all correspondence between freshii and the syndicate of underwriters for the IPO. Led all data back-up, modelling and reporting on company operating metrics - Prior to Freshii establishing a technology team, oversaw all corporate Freshii technology, including POS, mobile app, payment processor and digital menu boards - Led the corporate-wide same-store sales (SSS) growth strategy, I created and maintained all SSS reporting and oversaw the internal SSS taskforce team in charge of ensuring we saw positive SSS- Developed the company’s first ever tiered pricing strategy Show less

Franchise Support & Development

• Sep 2013 - Jan 2016

- Served as the key point of contact for all franchise stores globally - Travelled globally to support the growing network of franchise stores, focusing on profitability, marketing and in-store operations- Managed corporate system rollouts including Limited Time Offers, technology infrastructure and innovative pricing strategies- Oversaw the company’s largest ever POS data restructuring - Consolidated multiple unique franchise menus into a single Freshii menu that is now used company-wide Show less

Account Coordinator

• Mar 2013 - Sep 2013

Responsible for bringing the World’s largest brand, Coca-Cola, to life by utilizing superior organizational and time management skills with strong attention to detail in a highly client service oriented position. Led activations at Coca-Cola’s premium accounts including Air Canada Centre, Canada’s Wonderland and the Rogers Centre. Recently coordinated a photo shoot with star Blue Jay, Jose Bautista, to create a photo catalogue, demonstrating my ability to deliver successful results in significant high-pressure situations. Show less

PADI Divemaster

• Jun 2012 - Jan 2013

Certified PADI Divemaster, responsible for safely guiding certified scuba divers. Acted as an environmental ambassador by helping to run a turtle hatchery, teach at a local school and organize the 2012 Mabul Marine Week. Certified PADI Divemaster, responsible for safely guiding certified scuba divers. Acted as an environmental ambassador by helping to run a turtle hatchery, teach at a local school and organize the 2012 Mabul Marine Week.

Brand Assistant

• May 2011 - Aug 2011

- Developed strong project management skills through leading the go-to-market responsibilities of the Q1 2012 new toothbrushes, coordinated graphics companies, global design teams in New York and supply chain in China to ensure all 64 art packaging elements were successfully completed on time. - Analyzed and extracted A.C. Nielsen market data to build self-updating tracker models that monitor market share, distribution and pricing relative to competitors, providing Colgate with a greater understanding of multi-pack segment. - Increased toothbrush consumption by designing and coordinating two unique shopper marketing programs; worked cross-functionally with Soaps team to develop a Cold and Flu Program for 2011 to satisfy Colgate’s major accounts (Loblaws, Wal-Mart, Shoppers Drug Mart and National) and led all Colgate toothbrush Holiday initiatives. Show less

Brand Representative

• Oct 2009 - Jul 2011

Worked cohesively within teams and alone in the field to promote and market major brands including Labatts, Glad and Loblaws; efforts resulted in an increase in sales of all the brands products through experiential marketing sales techniques. Worked cohesively within teams and alone in the field to promote and market major brands including Labatts, Glad and Loblaws; efforts resulted in an increase in sales of all the brands products through experiential marketing sales techniques.

Ski Instructor

• Dec 2005 - Mar 2010

Instructed skiing to both adults and children, engaging participants in challenging and rewarding exercises; strength of coaching resulted in being awarded bronze level appreciation award in 2008 for dedication and enthusiasm in the workplace Instructed skiing to both adults and children, engaging participants in challenging and rewarding exercises; strength of coaching resulted in being awarded bronze level appreciation award in 2008 for dedication and enthusiasm in the workplace