Ryan Ketter, CDMP, PCM

Digital Marketing Manager at ElderCounsel, LLC
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Credentials

  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Sep, 2021
    - Nov, 2024
  • Professional Certified Marketer (PCM)
    American Marketing Association
    Sep, 2021
    - Nov, 2024
  • Excel 2016: Pivot Tables in Depth
    LinkedIn
    Oct, 2018
    - Nov, 2024
  • Google Adwords Certified Display Advertising
    Google
    Feb, 2017
    - Nov, 2024
  • Google Adwords Certified Mobile Advertising
    Google
    Feb, 2017
    - Nov, 2024
  • Google Adwords Certified Shopping Advertising
    Google
    Feb, 2017
    - Nov, 2024
  • Google Adwords Certified Video Advertising
    Google
    Feb, 2017
    - Nov, 2024
  • Google Adwords Certified Search Advertising
    Google
    Jan, 2017
    - Nov, 2024
  • State of Wisconsin Insurance License
    Wisconsin Office of the Commissioner of Insurance (OCI)
    Sep, 2013
    - Nov, 2024
  • Google Analytics Academy
    Google
    Feb, 2017
    - Nov, 2024

Experience

  • ElderCounsel, LLC
    • Legal Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2020 - Present

      • Perform data analysis and report campaign performance utilizing Google Analytics and Facebook Pixel • Digital tactics provided a 42% increase in lead generation YOY • Develop and optimize campaigns with 69% of closed sales originating from digital advertising • Provide expertise in Search Engine Optimization (SEO) technical implementation and optimization such as site audits, keyword research, keyword mapping, and Google Ads Manager • Manage and increase engagement with social media profiles on Twitter, Facebook, Instagram, and LinkedIn • Maintain and update website content on websites • Identify trends and insights and help optimize spend/performance on campaigns • Create landing pages and track performance • Create automated email campaigns in HubSpot • Create lead nurturing campaigns and corresponding workflows for sales and account management • Graphic design to help create ad spots, graphics for landing pages, emails, and social media • Create pre/post strategies and execute marketing plans

  • UW Credit Union
    • United States
    • Banking
    • 500 - 600 Employee
    • Digital Marketing Specialist
      • May 2019 - May 2020

      • Coordinated and collaborated with marketing team members to integrate messaging across digital and traditional channels, while executing in alignment with the division and company goals. • Administered for the website content management system (CMS), implementing content management strategies to maintain information integrity, accuracy, and relevance. • Trafficked and disseminated digital advertising content across appropriate channels. • Collaborated with Marketing and Internet Services teams to generate A/B and multivariate testing plans across all digital channels, execute those strategies. • Managed the organization’s search engine optimization (SEO) strategy, making sure web content is found by consumers who are looking for financial services, information, and solutions. • Executed paid social media campaigns, across all platforms and networks carrying out key objectives and developing strategies to meet them. • Managed the Salesforce Marketing Cloud email automation platform, reaching consumers who are looking for financial services, information, and solutions. • Collaborated within design, storytelling & brand teams to align written and visual content, such as ad landing pages, paid social media content, videos, infographics, and web content, to achieve brand and market position. • Recommended process improvements for the process of planning, executing and evaluating integrated campaigns. • Prepared and presented digestible paid digital KPI reports & competitor/market analysis to management.

  • NORD Gear Corporation
    • United States
    • Industrial Machinery Manufacturing
    • 200 - 300 Employee
    • Digital Marketing Manager
      • Jan 2019 - May 2019

      • Developed and managed digital marketing programs. This included: website CMS, email automation, SEM, PPC advertising, metadata, SEO, online analytics, social media marketing, Adobe graphic design , video integration, keyword research and email automations. • Assisted with staff training, generating marketing reports, production, content review and editing, CRM integration, industry sponsorships, distributor marketing and social media. • Created digital solutions that improve product launch and trade show marketing success. Working with engineering, training, marketing and sales. • Wrote and edited digital content. • Set and met digital marketing project deadlines. • Provided monthly analytics and accurate materials. • Contributed to improving teamwork, work processes and results.

  • Healthgrades
    • United States
    • Hospitals and Health Care
    • 300 - 400 Employee
    • Associate Digital Marketing Analyst, Analytics & Insights
      • Jan 2017 - Dec 2018

      • Executed paid search, display and social ad strategies • Built & structured Adwords/Adcenter Search & Display/Facebook Campaigns • Optimized campaign performance via Google AdWords, Bing Adcenter, Facebook and emerging networks • Provided accurate campaign reporting and analysis using analytics and call tracking metrics • Provided campaign performance insight through standard and ad hoc reporting • Setup & Troubleshoot tracking needs • Performed keyword research and opportunity analysis • Performed market research & behavioral opportunity research • Performed competitive research • Supported Marketing Advisers for client review meetings

  • AriensCo
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Inside Sales Account Representative, Ben Meadows
      • Sep 2016 - Jan 2017

      Since 1956, Ben Meadows has been supplying foresters and engineers offering the finest equipment available for natural resources professionals. "You can depend on Ben," is as true for the company today as it was in 1956. We'll continue to provide you with better availability, greater selection, and outstanding service.

    • Inside Sales Account Representative, Gempler's
      • Mar 2016 - Sep 2016

      Gempler's is the authority in commercial-grade outdoor work supplies carrying more than 42,000 hand-picked products spanning safety, workwear, footwear, pest management, horticulture, shop supplies and tires. We pride ourselves on offering everything from the daily necessities to the hard to find products.

  • NORD Gear Corporation
    • United States
    • Industrial Machinery Manufacturing
    • 200 - 300 Employee
    • Customer Service Representative
      • Jun 2014 - Mar 2016

      NORD Drivesystems is one of the world's leading manufacturers of drive technology for mechanical and electronic solutions. The range of products includes constant speed reducers, electric motors, industrial gear units, motor starters and AC Vector drives for decentralized control. NORD has become well established in the power transmission industry and grown to global proportions on the strength of product performance, superior customer service, and intelligent drive solutions. NORD Drivesystems is one of the world's leading manufacturers of drive technology for mechanical and electronic solutions. The range of products includes constant speed reducers, electric motors, industrial gear units, motor starters and AC Vector drives for decentralized control. NORD has become well established in the power transmission industry and grown to global proportions on the strength of product performance, superior customer service, and intelligent drive solutions.

  • Union Pacific Railroad
    • United States
    • Rail Transportation
    • 700 & Above Employee
    • Conductor
      • Feb 2014 - Jun 2014

      • Used logistics to transport freight via rail line • Inspected equipment to ensure safety and efficient travel • Communicated travel information to train dispatcher while in route • Used logistics to transport freight via rail line • Inspected equipment to ensure safety and efficient travel • Communicated travel information to train dispatcher while in route

  • American Family Insurance
    • United States
    • Insurance
    • 700 & Above Employee
    • Sales Specialist
      • Dec 2013 - Feb 2014

      • Maintained client portfolios • Generated quotes for prospective clients • Communicated with prospective clients regarding coverage options • Investigated claims by current clients • Communicated efficiently to establish successful customer service • Maintained Customer records • Reassured customer satisfaction after claim occurred • Maintained client portfolios • Generated quotes for prospective clients • Communicated with prospective clients regarding coverage options • Investigated claims by current clients • Communicated efficiently to establish successful customer service • Maintained Customer records • Reassured customer satisfaction after claim occurred

  • BMR Enterprises LLC
    • Waunakee, Wisconsin Area
    • Landscape Crew Leader
      • 2009 - Nov 2013

      • Worked effectively as a team to meet strict project deadlines and customer demands • Problem solved creatively to address the unexpected • Reassured clients about landscape choices to promote customer satisfaction • Worked effectively as a team to meet strict project deadlines and customer demands • Problem solved creatively to address the unexpected • Reassured clients about landscape choices to promote customer satisfaction

  • Fishidy
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Marketing Specialist
      • Dec 2012 - Jun 2013

      • Created product blogs to achieve awareness for users • Managed sport shows, trade shows, and exhibitions • Presented at sport shows, trade shows and exhibitions to generate customer interaction • Sales and customer support to establish satisfaction • Customer engagement through organic product awareness • Product documentation to help users ensure satisfaction • Monitored web activity with Google Analytics • Collaborated with design team to develop new ideas for website and apps

  • Wisconsin Department of Natural Resources (DNR)
    • United States
    • Environmental Services
    • 700 & Above Employee
    • Conservation Warden Intern
      • May 2012 - Nov 2012

      • Exposure to enforcement duties of a Conservation Warden • Communication with various staff members and departments • Promoted wise and ethical use of Wisconsin’s natural resources • Exposure to enforcement duties of a Conservation Warden • Communication with various staff members and departments • Promoted wise and ethical use of Wisconsin’s natural resources

  • Edgewood College
    • United States
    • Higher Education
    • 400 - 500 Employee
    • Maintenance Electrician
      • Jan 2011 - May 2012

      • Provided electrical maintenance for 9 buildings; plan and prioritize daily work plan • Communicated with students and employees then update supervisor • Designed excel database to track maintenance information for planning purposes • Provided electrical maintenance for 9 buildings; plan and prioritize daily work plan • Communicated with students and employees then update supervisor • Designed excel database to track maintenance information for planning purposes

  • Fraboni's Italian Deli
    • Madison, Wisconsin Area
    • Deli Assistant
      • Sep 2010 - Dec 2010

      • Created subs and provided customer service, on daily basis • Organized product displays and conducted food samplings to appeal to customers • Performed routine inspections and cleanings to ensure quality and meet safety regulations • Created subs and provided customer service, on daily basis • Organized product displays and conducted food samplings to appeal to customers • Performed routine inspections and cleanings to ensure quality and meet safety regulations

  • Clack Corporation
    • United States
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Birm/MTM Operator
      • 2009 - 2010

      • Organized product to create efficiency • Managed strict machinery data • Operated in fast paced environment • Organized product to create efficiency • Managed strict machinery data • Operated in fast paced environment

Education

  • Edgewood College
    Bachelor of Science - BS, Business Management, Marketing, and Related Support Services
  • Digital Marketing Institute
  • Edgewood College
    Bachelor of Science - BS, Marketing

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