Ryan Keiffer
Marketing & Sales Strategist | Principal at Track 2 Consulting- Claim this Profile
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Topline Score
Bio
LinkedIn User
I have worked with Ryan and his staff on a bunch of projects over the past couple of years. Their work is top notch and Ryan sets the tone with his professionalism, helpfulness, and responsiveness. As our experiences together have grown, A-train has become a virtual extension of the communications and marketing department at our company.
Susanna Eve Dominguez
I recommend Ryan to help with any or all of your marketing needs; whether it's developing an existing idea into a distinguished brand, or strategizing an well-researched marketing plan to grow your business. He knows how to target the appropriate audience for his clients and communicate effectively. He's also a good listener: absorbing details, yet transforming them into innovative ideas with practical applications. Ryan is also great to work with, and to work for! As a manager, he is a linchpin for ensuring the procedures needed to see a project through its completion are operated efficiently and with ease. His direction is hands-on with the staff, and it resonates with teamwork. A-Train is an awesome agency to work for, because quality is valued and creativity is encouraged—it's also an awesome agency to do business with, for the very same reasons!
Ross Livingston
Ryan Keiffer is a true marketer because he knows how to develop effective marketing strategies using actionable insights from qualitative and quantitative marketing research projects. Ryan is an exceptional communicator with a sharp mind and a great sense of humor. I have enjoyed collaborating with Ryan on important projects because he has a strong commitment to successful outcomes and satisfied clients.
LinkedIn User
I have worked with Ryan and his staff on a bunch of projects over the past couple of years. Their work is top notch and Ryan sets the tone with his professionalism, helpfulness, and responsiveness. As our experiences together have grown, A-train has become a virtual extension of the communications and marketing department at our company.
Susanna Eve Dominguez
I recommend Ryan to help with any or all of your marketing needs; whether it's developing an existing idea into a distinguished brand, or strategizing an well-researched marketing plan to grow your business. He knows how to target the appropriate audience for his clients and communicate effectively. He's also a good listener: absorbing details, yet transforming them into innovative ideas with practical applications. Ryan is also great to work with, and to work for! As a manager, he is a linchpin for ensuring the procedures needed to see a project through its completion are operated efficiently and with ease. His direction is hands-on with the staff, and it resonates with teamwork. A-Train is an awesome agency to work for, because quality is valued and creativity is encouraged—it's also an awesome agency to do business with, for the very same reasons!
Ross Livingston
Ryan Keiffer is a true marketer because he knows how to develop effective marketing strategies using actionable insights from qualitative and quantitative marketing research projects. Ryan is an exceptional communicator with a sharp mind and a great sense of humor. I have enjoyed collaborating with Ryan on important projects because he has a strong commitment to successful outcomes and satisfied clients.
LinkedIn User
I have worked with Ryan and his staff on a bunch of projects over the past couple of years. Their work is top notch and Ryan sets the tone with his professionalism, helpfulness, and responsiveness. As our experiences together have grown, A-train has become a virtual extension of the communications and marketing department at our company.
Susanna Eve Dominguez
I recommend Ryan to help with any or all of your marketing needs; whether it's developing an existing idea into a distinguished brand, or strategizing an well-researched marketing plan to grow your business. He knows how to target the appropriate audience for his clients and communicate effectively. He's also a good listener: absorbing details, yet transforming them into innovative ideas with practical applications. Ryan is also great to work with, and to work for! As a manager, he is a linchpin for ensuring the procedures needed to see a project through its completion are operated efficiently and with ease. His direction is hands-on with the staff, and it resonates with teamwork. A-Train is an awesome agency to work for, because quality is valued and creativity is encouraged—it's also an awesome agency to do business with, for the very same reasons!
Ross Livingston
Ryan Keiffer is a true marketer because he knows how to develop effective marketing strategies using actionable insights from qualitative and quantitative marketing research projects. Ryan is an exceptional communicator with a sharp mind and a great sense of humor. I have enjoyed collaborating with Ryan on important projects because he has a strong commitment to successful outcomes and satisfied clients.
LinkedIn User
I have worked with Ryan and his staff on a bunch of projects over the past couple of years. Their work is top notch and Ryan sets the tone with his professionalism, helpfulness, and responsiveness. As our experiences together have grown, A-train has become a virtual extension of the communications and marketing department at our company.
Susanna Eve Dominguez
I recommend Ryan to help with any or all of your marketing needs; whether it's developing an existing idea into a distinguished brand, or strategizing an well-researched marketing plan to grow your business. He knows how to target the appropriate audience for his clients and communicate effectively. He's also a good listener: absorbing details, yet transforming them into innovative ideas with practical applications. Ryan is also great to work with, and to work for! As a manager, he is a linchpin for ensuring the procedures needed to see a project through its completion are operated efficiently and with ease. His direction is hands-on with the staff, and it resonates with teamwork. A-Train is an awesome agency to work for, because quality is valued and creativity is encouraged—it's also an awesome agency to do business with, for the very same reasons!
Ross Livingston
Ryan Keiffer is a true marketer because he knows how to develop effective marketing strategies using actionable insights from qualitative and quantitative marketing research projects. Ryan is an exceptional communicator with a sharp mind and a great sense of humor. I have enjoyed collaborating with Ryan on important projects because he has a strong commitment to successful outcomes and satisfied clients.
Credentials
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Digital Marketing Analytics
Massachusetts Institute of TechnologyOct, 2020- Oct, 2024 -
Marketing Analytics
University of Virginia Darden School of BusinessApr, 2020- Oct, 2024
Experience
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Track 2 Consulting
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United States
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Marketing Services
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1 - 100 Employee
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Marketing & Sales Strategist | Principal
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Jun 2021 - Present
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A-Train Marketing Communications, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Managing Partner
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May 2021 - Jun 2021
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Owner / CEO
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1998 - May 2021
* Co-led business start-up and led operations functions including policy and procedure development, staff expansion and management, budgeting and resource allocation, strategic planning, and business development* Responsible for performing all necessary client relations, production, and strategic development functions including market research, brand development, print and web design, public relations, project management, and consulting* Successfully led the re-structuring of A-Train Marketing Communications, Inc. from The Write Words, LLC, and the separation of the two entities into independent, profitable companies* Developed a values-driven business culture focused on non-profit marketing and clients who share a commitment to driving the greater good, with a staff of six donating over 1000 hours in volunteer time and pro bono services in 2008* Served as CEO from 1998-2009 and 2011-present; maintained partial ownership of company and served in an advisory role 2009-2011 Show less
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Beet Street
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United States
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Executive Director
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Jul 2009 - Jul 2011
* Developed and implemented new strategic plan with approval from Beet Street and Downtown Development Authority boards of directors and Fort Collins City Council, focusing on collaborative cultural events, incubator-style economic development, and cultural facilities to build arts and culture as an economic engine * Re-structured budget, staffing, and operations to reduce personnel expenses by 33%, total expenses by 40%, and contribution from the Downtown Development Authority by 50% in first year, while considerably expanding the organization’s strategy and focus areas * Led organization through significant transition period away from Downtown Development Authority oversight to a self-guided and independent non-profit organization, including developing policies and procedures to migrate accounting and HR to independence * Made significant progress towards greater financial sustainability and diversification of funding streams, raising over $180,000 in non-DDA cash revenues in 2010 and over $250,000 in non-DDA cash revenues through July 2011 from grants, sponsorships, donations, business income, and other sources * Successful brand re-positioning of the organization within the community – Beet Street is now seen as a strong leader in arts and culture by the arts and culture community, City staff, and political and business leadership, with multiple highly recognized programs Show less
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Education
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1992 - 1996
Colorado State University
Bachelor's degree, English Language and Literature/Letters -
1992 - 1996
Colorado State University
Community
