Experience

Carlton Jones

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Jan 2023 - Present

  • Develop creative assets for marketing activities including copywriting and social media posts. • Organize and prepare line sheets, samples, and materials for sales presentations. • Set up and conduct in-person and virtual showroom meetings with buyers in the New York Showroom. • Complete competitive market research; and present ideas in an organized and comprehensive manner. • Work closely with the product development, production, and sourcing departments. • Maintain detailed account recaps. Show less



DesignCULT

• United States
• Advertising Services

• Founder/Lead Recruiter

  • Feb 2019 - Present

  Marketing/staffing firm for creatives learning to harness their talents while connecting with the professional world of fashion. SERVICES -Wellness services for creatives. -Inspiration support. -Proven success in recruiting new clients in the worlds of fashion and music. -Inform creative strategy through marketing projects that provide a clear voice for your brand. -Advisers in creative principals as they pertain to design, fine arts, visual arts, and fashion. -Research and identify new trends in fashion and social media. -Provide a vision for how your label/brand relates itself to the public. -Maintain a cohesive social media presence while remaining true to brand identity. -Coordinate and coach your team to help bring marketing concepts from idea stage to full practice. • Professional grade concepts from ideation stage to full production. • Research investment/corporate development opportunities with initial due diligence checklists. • Working knowledge of manufacturing (domestic/foreign). • Proven success in sales and new account development. • Develop marketing assets including look books, typography, logo, graphics, and media kits. • Arrange/art direct photo shoots for live models and still life. • Maintain a cohesive social media presence that reflects currents trends. • Coordinate marketing strategies that best fit the brand and ‘product’ category. Show less



Lavanya Coodly

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Aug 2022 - Jan 2023

  • Daily meetings with the CEO/Head Designer to facilitate the label’s operations. • Consulted and managed a brand redesign that included graphic elements and marketing assets. • Directed project management initiatives from development through implementation. • Managed overall communications and deadlines for creative, marketing, and administrative projects. • Developed copywriting for print advertisement and marketing assets. • Daily meetings with the CEO/Head Designer to facilitate the label’s operations. • Consulted and managed a brand redesign that included graphic elements and marketing assets. • Directed project management initiatives from development through implementation. • Managed overall communications and deadlines for creative, marketing, and administrative projects. • Developed copywriting for print advertisement and marketing assets.



Tiger J, LLC

• Junior Associate Designer

  • May 2013 - Nov 2017

  Associate Designer: Women’s Outerwear, Sportswear, Home Furnishings: • Designed styles through the development of technical packages for our overseas factories. • Provided copy to QVC corporate for on-air/online product commentary and product manuals. • Coined names for products purchased by senior QVC and HSN buyers. • Proofread copy and edited marketing layouts for clients from QVC Canada. • Updated line sheets with fabric, color and trim information per requests from buyers and management. • Bi-monthly sales presentations to QVC buyers and on-air talent. • Participate in weekly cross-divisional production meetings. Show less



JCPenney

• United States
• Retail
• 700 & Above Employee

• Assistant Designer - Liz Claiborne

  • Dec 2011 - Apr 2013

  • Developed seasonal collections that reflected relevant trends per each label’s aesthetic. • Created samples through technical pack creation provided to overseas factories. • Led sales presentations with buyers introducing collections and trend forecasts. • Developed seasonal collections that reflected relevant trends per each label’s aesthetic. • Created samples through technical pack creation provided to overseas factories. • Led sales presentations with buyers introducing collections and trend forecasts.