Experience

Movement Strategy

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Content Strategist

  • Jul 2019 - Present

  • Heads up the social media management and community management for Movement Strategy client "The Boys" on Prime Video. Previously lead social media management and community management for accounts like Netflix Food, Netflix's "Ozark," RiceSelect, and Klarna. • Helped develop the social media strategy for Movement's Always On and campaign-related work on Klarna, leading our competitive analysis and community management sections. • Lead all editorial calendar work for clients, determining posting cadence, spearheading brainstorms, working with creative teams to develop all content, and corresponding recommendations and approvals with clients. • Created brand voice and tone within community management across platforms on the Netflix Food, RiceSelect, and Klarna accounts, helping to drive social media users down the funnel and expand each brand's presence. • Oversaw live programming community management "war rooms" for Klarna and RiceSelect, engaging with and assisting viewers. Show less



Self-Employed

• Greater New York City Area

• Freelance Writer & Editor

  • Mar 2018 - Jul 2019

  • Pitched, reported, and wrote stories for Thrillist, CityLab, The New York Times, and Healthcare Analytics News/Inside Digital Health. • Topics of interest and expertise include food and drink; Internet culture; entertainment; healthcare; and sports. • Pitched, reported, and wrote stories for Thrillist, CityLab, The New York Times, and Healthcare Analytics News/Inside Digital Health. • Topics of interest and expertise include food and drink; Internet culture; entertainment; healthcare; and sports.



Team Sawyer Restaurants

• Cleveland/Akron, Ohio Area

• Co Author

  • Sep 2016 - Jun 2018

  • Helped James Beard Award-winning chef Jonathon Sawyer write his second cookbook, "House of Vinegar," which focuses on how to help home cooks better utilize vinegars in all manners of cooking. • Interviewed Chef Sawyer at length for the book and then condensed his interviews into headnotes and sidebars for recipes, introductions to chapters, and other editorial necessities. • Helped create the book's structure, including working with Chef Sawyer and the book's editor to figure out the make-up of chapters and when they'd appear. • Contributed to Chef Sawyer and the publisher's ideation behind the art direction for the book and generated title ideas. Show less



Thrillist

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Senior Social Media Editor

  • Jul 2017 - Mar 2018

  • Oversaw a five-person social-media team that helped distribute Thrillist's content across a variety of platforms, including Facebook, YouTube, Instagram and Twitter. • Assisted Thrillist's associate audience development director craft a social-media strategy that balance distributing editorial content across platforms like Facebook and building video content for utilization on platforms like Facebook's Newsfeed, Facebook Watch, and YouTube. • Lead bi-weekly and monthly meetings to help Thrillist's various editorial and video teams pinpoint content successes, failures, and best practices that they could implement going forward. • Analyzed weekly and monthly data reports for Thrillist's editorial and video teams to identify positive and negative trends in their content's performance, helping to contextualize and relay best practices that they could implement going forward. • Worked with the associate social-media editor in charge of partnerships to identify, pitch, and collaborate with content-swapping partners to help grow Thrillist's social-media footprint and achieve video view and sessions goals. • Utilized tools like Google Analytics, Facebook's Ads Manager & Power Editor, CrowdTangle, Chartbeat, Iconosquare, Sprout, Twitter Analytics, and YouTube's Creator Studio on a daily basis to inform both short-term and long-term strategy decisions. Show less



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Freelance Snapchat Editor - Esquire

  • Apr 2017 - Jun 2017

  • Helped Esquire kickstart its Snapchat Discover channel, conceptualizing editions, conducting research, writing copy, and helping coordinate publishing with the art team. • Helped Esquire kickstart its Snapchat Discover channel, conceptualizing editions, conducting research, writing copy, and helping coordinate publishing with the art team.



Complex Networks

• Online Audio and Video Media
• 200 - 300 Employee

• Social Media Manager - First We Feast

  • Jan 2015 - Mar 2017

  • Maintained and developed First We Feast's voice and presence across social media networks like Facebook, Twitter, Instagram, Vine, and Pinterest. • Created and executed the social media strategy to promote First We Feast's popular YouTube show Hot Ones, helping to spread awareness and deepen loyalty with fans across platforms like Facebook, Instagram, Twitter, and Vine. • Grew the Facebook page from 30,000 to 242,000 followers; the Instagram page from 8,500 to 72,000 followers, and the Twitter account from 10,000 to 56,500 followers. • Developed, produced, edited, and published a social-only video series called The Line, which showcased the production process of NYC's best-looking food. • Implemented social strategies using analytics tools like Google Analytics, Simple Measured, and SocialFlow. • Kick-started First We Feast's Facebook Live video programming by brainstorming, story-boarding, producing, and hosting segments. • Created and executed targeted roll-outs for First We Feast shows and events like Kanye Ice Cream Week and That's Odd, Let's Drink It! • Used Adobe Premiere to make video memes for Facebook, Twitter, and Vine. • Contributed feature stories and daily news write-ups to the website. • Helped edit First We Feast's stable of news writers. Show less



UPROXX

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer & Editor - The Smoking Section

  • Jul 2010 - Mar 2016

  • Pitched and wrote daily stories, conducted interviews with established and emerging hip-hop artists, and reviewed albums for Uproxx's former hip-hop and music website, The Smoking Section. • Helped post, schedule, and edit other writers' content on The Smoking Section's CMS. • Assisted new writers in molding their voices and writing to fit The Smoking Section's voice. • Pitched and wrote daily stories, conducted interviews with established and emerging hip-hop artists, and reviewed albums for Uproxx's former hip-hop and music website, The Smoking Section. • Helped post, schedule, and edit other writers' content on The Smoking Section's CMS. • Assisted new writers in molding their voices and writing to fit The Smoking Section's voice.



AOL

• United States
• Software Development
• 700 & Above Employee

• Nights and Weekends Editor - AOL On

  • Mar 2014 - Jan 2015

  • Oversaw the curation, editing, and posting to AOL's Roku- and Apple TV-specific news platform, AOL On, on nights and weekends. • Followed the news in order to obtain relevant video from AOL On's 100-plus content partners to mirror the top headlines of the day in sports, finance, politics, entertainment, and world events. • Developed engaging headlines and used Adobe Photoshop to craft arresting lead images to draw in viewers. • Oversaw the curation, editing, and posting to AOL's Roku- and Apple TV-specific news platform, AOL On, on nights and weekends. • Followed the news in order to obtain relevant video from AOL On's 100-plus content partners to mirror the top headlines of the day in sports, finance, politics, entertainment, and world events. • Developed engaging headlines and used Adobe Photoshop to craft arresting lead images to draw in viewers.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Freelance Editorial Assistant

  • Jun 2013 - Nov 2013



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Freelance Editorial Assistant - Esquire

  • Nov 2012 - Feb 2013

  • Assisted in the creation of Esquire's Spring/Summer 2013 Big Black Book. • Created, wrote, interviewed for, and edited "The Information" sections. • Interviewed subjects for writers' fashion essays and researched the subjects that each essay dealt with. • Coordinated the gathering of information on Milanese travel for the issue's "Resources" section. • Assisted in the creation of Esquire's Spring/Summer 2013 Big Black Book. • Created, wrote, interviewed for, and edited "The Information" sections. • Interviewed subjects for writers' fashion essays and researched the subjects that each essay dealt with. • Coordinated the gathering of information on Milanese travel for the issue's "Resources" section.



Hearst Magazines

• United States
• Media Production
• 700 & Above Employee

• Editorial Intern - Esquire

  • Jun 2012 - Sep 2012

  • Assisted with the website, conducting research, editing and writing the weekly "Bartender Wisdom" columns. • Transcribed interviews conducted by the many writers, including Scott Raab, Richard Dorment, Tom Chiarella and others. • Managed their "Letters to the Editor" email account. • Compiled monthly "Culture" packets to assist writers and editors for front-of-the-book section "Man At His Best." • Helped conduct research to aide Sex columnist Stacey Grenrock Woods in her monthly columns. • Wrote short online posts about salient news items for Esquire.com's "Eat Like A Man" and "The Style Blog" sections. • Researched and wrote short front-of-the-book sidebars for the print edition's "Man At His Best," including sidebars on both Steve Jobs and Philip Seymour Hoffman. • Stepped in to fulfill the remaining duties of the freelance editorial assistant of Esquire's Big Black Book, researching black-tie fashion and writing the quick blurbs for inclusion in its "The Information" section. Show less



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Campus Correspondent

  • Jan 2012 - May 2012

  I pitched and wrote sports stories for USA TODAY's college arm, USA TODAY College, on a weekly basis. I pitched and wrote sports stories for USA TODAY's college arm, USA TODAY College, on a weekly basis.



Her Campus Media

• United States
• Internet Publishing
• 500 - 600 Employee

• Columnist

  • Jul 2011 - May 2012

  I was the "Real Life College Guy." I contributed weekly columns for Her Campus' "Real Live College Guy" section that answered college women's questions about guys, sex, relationships and dating. I was the "Real Life College Guy." I contributed weekly columns for Her Campus' "Real Live College Guy" section that answered college women's questions about guys, sex, relationships and dating.



American Society of Magazine Editors (ASME)

• United States
• Writing and Editing
• 1 - 100 Employee

• Editorial Intern

  • Jun 2011 - Aug 2011

  As an intern in ASME's Summer Internship program at Field & Stream Magazine, I helped with the following: • Fact-checked and researched articles for publication • Managed Field & Streams social media arms, such as its Twitter and Facebook accounts • Pitched stories • Wrote front-of-the-book sections for Field & Stream's September and October 2011 issues • Organized Field & Stream's editorial index, adding stories to the index from the magazine's issues from the past decade. • Conducted interviews and compiled pieces for publishing on Field & Stream's website Show less