Experience

Lifelink

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Present

  - Development and implementation of Lifelink's business development marketing campaigns. - Management and content creation for social channels across Twitter, Facebook and LinkedIn.- Design and production of internal and external documents and visual content.

• Digital Communication & Marketing Executive

  • Jul 2019 - Nov 2021

  - Overall responsibility for the creation and execution of the marketing and communications strategy.- Management of Lifelink’s website and digital presence including social media channels. - Impart skills, knowledge and awareness of marketing and digital communications to the wider team to build organisational capacity and a legacy approach to the role.

• Digital Marketing & Web Development Assistant

  • Dec 2018 - Jul 2019

  Managed the design, final build and development of Lifelink's new web presence - launched in March 2019 (link below). Social media manager, marketing manager (print & digital media), event liaison and content creator.



BADMINTONscotland

• United Kingdom
• Spectator Sports

• Media and Events Officer

  • Nov 2017 - Aug 2018

  • Administration of BADMINTONscotland’s website (management through CMS packages such as Joomla and Umbraco, copywriting, content development and monitoring/reporting via Google Analytics)• Developing existing commercial sponsorship links and sourcing new sponsorship opportunities around major events• Procurement/Organisation of services and physical structures as required by major events• Maintaining BADMINTONscotland’s social media presence (social media monitoring, engagement, marketing, reporting and content development) and media resources (Youtube channel, Flickr account)• Assisting with press liaison• Implementing the digital marketing campaign for Scottish Open 2017 – PPC search advertising and paid social Show less

• 2017 TOTAL World Championships Communications and Events Consultant

  • Nov 2016 - Nov 2017

  A key member of the small team that delivered one of the most outstanding and memorable Badminton World Championships to date. -Negotiating and developing relationships with, and lead liaison for, key commercial sponsorship stakeholders prior to the event and responsible for ensuring delivery of sponsor KPI’s during the event.-Management of social media accounts and content development for marketing activities.-Acting as a contact point, prior to and during the championships, for member federations, media teams, media service providers and specialist volunteer teams.-Developing athletes’ welcome bag concept and sourcing products to include therein.-Ad-hoc logistical problem solving/special request provision during the event (athlete welfare, sports presentation, volunteer services, accreditation, transport, etc.), working under the direction of the Championships Director. Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Communications Stagiaire

  • Apr 2016 - Aug 2016

  • Core member of the team that delivered the European Commission’s 'European Week of Sport 2016' campaign; -acting as a co-ordinator and liaison point between upwards of 30 National Sports Authorities in countries throughout Europe to develop an over-arching calendar and marketing publication for the week. -working on branding and representation with high-level event stakeholders such as UEFA, European Golf Association, European Handball Federation, European Olympic Committee etc. -delivering a 146 spot TV campaign through EUROSPORT with a reach of ~21m viewers -implementation of the EMEA Sabre Gold Award-winning social media campaign. • Sourced materials for and assisted with the organisation of marketing events as part of the European Commission DG ECHO campaign “#SupportRefugees”, culminating in a charity football event featuring refugees, FIFPro professional players and a European Commissioner. • Development of corporate social media and web content for industry groups representing Fortune 500 companies. • Collaborated on developing internal communications content and policy for high value international event organising bodies (crisis response materials etc.). • Provided digital media advice to clients, created content for both online and offline communication campaigns and contributed to new client proposals. Show less



European Parliament

• Belgium
• Political Organizations
• 700 & Above Employee

• Stagiaire DG COMM

  • Oct 2015 - Mar 2016

  • Under the umbrella of the Media Services Unit, I assisted with the organisation of journalistic seminars, both in Strasbourg and Brussels. My main duties included liaising with information offices to ensure participants were accredited prior to their arrival and solving logistical problems as the seminar progressed. • Working with the Media Intelligence Unit, I conducted quantitative and qualitative analysis of specific legislation press coverage and presented this information in an informative way. I also worked with colleagues to release a daily newsletter detailing parliamentary press coverage in all 28 European Union Member States. Show less



Scottish National Party (SNP)

• United Kingdom
• Political Organizations
• 1 - 100 Employee

• Campaign Activist

  • Mar 2015 - Jul 2015

  • Through my membership of the Scottish National Party, I had the opportunity to work on Alison Thewliss’ campaign. She was subsequently elected as an MP in the UK 2015 General Election. • This role challenged me to engage with a broad range of individuals across social, ethnic and political divides and gave me a key insight into how an election campaign is run. • I developed my own communication skills through working with a wide range of individuals from various professional backgrounds and operating as part of a team to achieve a common goal. • I was also able to contribute to a successful Glasgow City Council election campaign. Show less



Home Fundraising Ltd

• United Kingdom
• Fundraising
• 100 - 200 Employee

• Team Member

  • Sep 2012 - Apr 2013

  • In this position I represented Macmillan Cancer Support and the British Red Cross as a member of their fundraising teams. • As a member of a fundraising team, I travelled throughout the Greater Glasgow and Edinburgh area to conduct doorstep appeals based on the principles and requirements of the individual charities. • At each door, I would greet a potential donor, contend with any issues they may have raised and then deliver a loosely scripted pitch to encourage a regular donation to my nominated charity. Show less



McLeish Thompson Solicitors

• Clerical Assistant

  • Jun 2010 - Sep 2010

  • The work I completed during my four months internship at this law firm involved sorting through thousands of closed files covering a period of 10 years. • These files were then computer indexed and placed into a filing system for ease of subsequent searching and disposal. • The work I completed during my four months internship at this law firm involved sorting through thousands of closed files covering a period of 10 years. • These files were then computer indexed and placed into a filing system for ease of subsequent searching and disposal.