Experience

BambooLeadGen

• Ireland
• Advertising Services
• 1 - 100 Employee

• Business Consultant

  • Jun 2020 - Present



Stringo Media

• United States
• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • Apr 2016 - Jan 2020

  Manage media spend & campaigns optimizations through ongoing analysis to meet KPIs and goals predefined client targets Analyze, review, and report on the efficacy of campaigns and provide insights/recommendations Develop operational campaign strategies Support Client Success team with short- and long-term strategic planning for growth Coach and develop junior teammates Manage media spend & campaigns optimizations through ongoing analysis to meet KPIs and goals predefined client targets Analyze, review, and report on the efficacy of campaigns and provide insights/recommendations Develop operational campaign strategies Support Client Success team with short- and long-term strategic planning for growth Coach and develop junior teammates



MARKETING-INTERACTIVE

• Singapore
• Book and Periodical Publishing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Feb 2013 - Aug 2016

  Plan/execute all in-house digital marketing, including SEO/SEM, email, display marketing campaigns; digital media buying; optimize landing pages; maintain custom dashboard system.  Collect, process, perform statistical analyses of data to deliver valuable insight campaign-wide.  Translate business goals into digital marketing objectives creating marketing targets/briefs.  Prepare qualitative/quantitative analysis reports and dashboards to showcase impact for client.  High-profile campaigns including: Michigan 2020 Census, Michigan Wildlife Conservation, Michigan Department of Environmental Great Lakes & Energy, Michigan Education Trust.



Blue Flame Thinking

• United States
• Advertising Services
• 1 - 100 Employee

• Junior SEO & Web Marketing Analyst

  • Feb 2011 - Jan 2012

  Campaign/Ad/Website Optimization Strategy & Recommendation Custom Web & App Analytics Behavior Tracking Implementation Digital Marketing Analytics Strategy & Recommendation Marketing Data Collection, Maintenance Customer/Audience Behavioral Analysis Search & Social Share of Voice Analysis Meta Data Writing & Implementation Search Engine Optimization (SEO) Search Engine Marketing (SEM) User Persona Research Campaign Tracking Campaign/Ad/Website Optimization Strategy & Recommendation Custom Web & App Analytics Behavior Tracking Implementation Digital Marketing Analytics Strategy & Recommendation Marketing Data Collection, Maintenance Customer/Audience Behavioral Analysis Search & Social Share of Voice Analysis Meta Data Writing & Implementation Search Engine Optimization (SEO) Search Engine Marketing (SEM) User Persona Research Campaign Tracking