Experience

AGROdeviate

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• VP Product Navigation

  • Jun 2018 - Present

  Oversee the development, growth and management of Product Innovation, Sales & Distribution, Marketing, and Customer Support in a fast growing and quickly evolving environment. Lead these teams to achieve high levels of success in company growth, increased product distribution, rapid product innovation, enhanced brand recognition, and improved customer satisfaction. Work constantly with my peers to develop long term strategies to grow and develop our people, our manufacturing capabilities and to provide the best solutions to our customers. Innovation Create and implement product roadmaps and product plans to achieve strategic company growth goals. Ensure final products are truly the solutions our customers have been asking for. Sales Manage sales planning, programs, forecasting, pricing, and distribution for multiple brands. Continuously evaluating and adjusting our unique sales and distribution model to achieve company and Partner growth goals. Lead and support regional sales personnel to achieve company sales goals and their personal success. Marketing Drive efficient growth of brand and product awareness. Support development of our evolving digital marketing platform focused on multiple social media channels, targeted advertising, and website development. Constantly working to improve our engagement with end users, driving our non-traditional distribution growth. Support Continuously working to make our customer experience better, through communication and after sales support. Building a product support team to support Partners and end-users with up-to-date product manuals and information, end-user parts stocking programs, and direct communication with company personnel for support issues. I strive to develop my team members in their professional capabilities and competencies, growing their confidence in themselves and their fellow team members, helping them to be true owners and leaders of the great work they are producing. Show less



Great Plains Manufacturing, Inc.

• United States
• Machinery Manufacturing
• 200 - 300 Employee

• Product Manager

  • Feb 2017 - Jun 2018

  Led Product Management for Seeding, Tillage, Nutrient Placement, and Application Equipment, by creating and implemented product roadmaps to achieve strategic short and long-term company growth goals. Optimized existing project management systems to achieve better execution and communication between stakeholders in Management, Sales, Engineering, Support, Marketing and Manufacturing. Developed product definitions, pricing structure, forecasts, market share planning and competitive analysis for new product development projects. Planned and led VOC interviews with dealers and end users on existing and future product planning, ensuring that the right solutions made it to our customers. Worked with cross-functional teams on product integration and distribution efforts with Kubota, Kverneland, and Land Pride for Europe and North America to promote efficiency, success and to reduce product overlap across the larger family of companies. Show less



Orthman

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Jan 2015 - Feb 2017

  Develop and maintain a stable product plan to advance products in global markets with sustainable volumes and value added needs. Create strategic product plans, short and long term. Coordinate with Product Management, Sales Management, and Product Development on product definition, markets, competencies, and opportunities. Develop, prioritize, and implement product development projects to meet company goals in accordance to resources. Ensure that the market and customer requirements are heard and factored into new product development. Conduct consumer research, analyze trends in the market and gather field intelligence. Act as the primary marketing interface between product development and sales. • Responsible for managing all aspects of new product development & marketing departments. • Develop new product user requirement documentation, to drive development of new products that achieve user requirements and meet company goals and timelines.• Work with senior management to develop product pricing and margin strategies.• Manage new product development process and group, assigning projects and managing project timelines to achieve goals.• Define all product positioning and product marketing focused copy for all sales literature and website needs. • Define goals and timelines for marketing communications activities including print/electronic ad placement, social media marketing, and trade show marketing.• Prepare/manage trade show and marketing budgets and approve budget expenditures for both domestic and international marketing activities.• Represent company at domestic and international trade shows to support sales staff and to confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase. Show less

• Product Marketing Engineer

  • Jan 2013 - Jan 2015

  Work with senior management to develop and maintain a stable product plan to advance products in global markets with sustainable volumes and value added needs. Create strategic product plans, short and long term. Coordinate with Product Management, Sales Management, and Product Development on product definition, markets, competencies, and opportunities. Develop, prioritize, and implement product development projects to meet company goals in accordance to resources. Ensure that the market and customer requirements are heard and factored into new product development. Conduct consumer research, analyze trends in the market and gather field intelligence. Act as the primary marketing interface between product development and sales. • Support development and implement Strategic Product Plan & Roadmap • Work closely with product development and MARCOM to capture customers, dealers, and internal staff’s requirements for future products. • Responsible for championing new product features in future products • Coordinate field evaluations, conjoint analysis, and post-introduction evaluation, typically with Product Specialists and Support • Work with Sales and MARCOM to develop programs and initiatives for product growth • Create and maintain accessible database of all critical product specifications • Introduce new products at national introductions internally & externally • Convey strong point of view on product positioning and ways to differentiate product offerings • Intimate knowledge of competitors’ capabilities and strategies • Optimize product portfolio for targeted segments factoring in brand, features, pricing, distribution, and other factors • Coordinate with Marketing Communications in: Product technical info for marketing, social media , trade show and advertising planning and voice of customer activities Show less

• Product Design Engineer

  • May 2009 - Jan 2013

  Responsible for complete design, manufacturing & field test engineering of diverse agricultural implements. Product design experience includes work in grain carts, toolbars, GPS implement guidance, earth moving equipment, and multiple types of tillage equipment.• Engineered multiple new products from conception to production level• Modified existing designs to improve functionality and manufacturability• Utilized FEA software to optimize and drive product improvements• Worked with multiple OEM’s in design and project management of new and existing product lines• Managed outsourced engineering firm projects from conception to completion• Worked with marketing and sales group to prepare sales/marketing information and documentation• Worked with purchasing group to source and identify new components necessary for new product design Show less