Experience

CASETiFY

• United States
• Retail
• 300 - 400 Employee

• Regional Manager, Greater China Region (HK & TW)

  • Sep 2022 - Present

• Senior Business Development Manager - HK & TW

  • Aug 2022 - Sep 2022

• Business Development Manager - HK & TW

  • Aug 2020 - Aug 2022



Moda Operandi, Inc

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing & Brand Development Manager, APAC

  • Jun 2019 - Jul 2020



Roger Vivier

• France
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Senior PR & Marketing Associate at Roger Vivier

  • Apr 2018 - Apr 2019

• PR & Marketing Associate

  • Apr 2017 - Apr 2019

  Event Management• Organize PR and marketing events such as store openings, pop-up store launch, press presentations product launch exhibitions, photo exhibitions, VIP events, in-store sales events in Hong Kong and other APAC regions including Singapore, Taiwan, Thailand, Malaysia and Macau.• Liaise with production houses, catering providers, agencies and other different parties during pre and post-event periods.Marketing Campaigns• Explore different collaboration opportunities with various organizations.• Brainstorm creative contents with different online platforms for marketing purposes• Plan and execute various types of marketing activities to create brand awareness intending to expand the existing database.Media Relations• Handle media enquiries by providing them various information about the brand and seasonal collections• Responsible for press tour during presentations in APAC regions• Pitch online and print media on product features, brand stories and other marketing campaigns• Organize product loans • Co-ordinate photo shoots with celebrities, Key Opinion Leaders (KOL) and modelsCRM• Responsible to brainstorm, plan and execute seasonal VIP gifting programmes• Coordinate with retail and shipping team for the logistics of gifting programmes• Seasonal catalogue mailingOther scope of duties• Responsible to draft press releases• Translate different press releases & marketing materials • Complete editorial, event and PR reports on a regular basis• SAP system management Show less

• PR & Marketing Assistant

  • Jul 2014 - Apr 2017



The Hong Kong Polytechnic University

• Hong Kong
• Higher Education
• 700 & Above Employee

• Student Research Helper

  • Aug 2013 - Jun 2014

  Part-time student research helper, mainly assisting professors in ad-hoc projects and research work. Part-time student research helper, mainly assisting professors in ad-hoc projects and research work.