Experience

Sapphire Digital

• United Kingdom
• Book and Periodical Publishing

• Account Manager

  • Jul 2021 - Present

  At Sapphire Digital, we believe in a world where health care consumers empowered with the right information at the right moment will become the best healthcare consumers for themselves, their health plans, and their providers. We’re on a mission to enable, guide, and empower customers to control their health financial picture by making it simple to find, select, and control costs before, during, and after their health event. At Sapphire Digital, we believe in a world where health care consumers empowered with the right information at the right moment will become the best healthcare consumers for themselves, their health plans, and their providers. We’re on a mission to enable, guide, and empower customers to control their health financial picture by making it simple to find, select, and control costs before, during, and after their health event.



Icario

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Client Success Manager

  • Jul 2018 - Jul 2021

  At Icario (formerly NovuHealth), we build member engagement programs to improve member health and drive positive performance in the areas of quality, risk adjustment and satisfaction. Primarily focused in the Medicare Advantage space, we also partner with plans to assist them in meeting their Medicaid goals as well. As a Client Success Manager at Icario, I am the single point of contact for my plan partners. I manage all internal and external engagements, KPIs, escalations, renewals and business expansions for my client's business. The success of their program is my primary responsibility. Icario's proven multichannel approach of success is built on four main pillars or ideas. These are plan performance, member satisfaction, improving member attrition, and ultimately improving the the plan's utilization rates. Together these concepts create value for their members and drive a strong ROI for their leadership team.



PayCheck Direct- A division of Bluestem Brands

• Account Manager

  • Sep 2013 - Jun 2018

  As the lead Account Manager for PayCheck Direct, I am the single point of contact for all client communications. My primary responsibilities are the implementation of new client partners, managing the online/ offline promotion and profitability of my client portfolio as well as working toward greater program participation overall for our ecommerce platform. Client retention, program reporting and managing the end to end communication strategy plan are additional responsibilities I handle. To improve the value of my client portfolio, I implemented a full program review including a multi stage P&L review as well as overall marketing promotion evaluation. Once presented and approved by my senior leadership team, I also handled all client negotiations on future marketing campaign commitments with my clients. I’ve lead the integration of new business and platform functionality to accommodate the needs of our clients. The expansion of program features include single sign on, web services and income verification in order to optimize the customer experience. These and other initiatives have helped PayCheck Direct provide a greater value to our clients and our customers.



Group O

• Outsourcing/Offshoring
• 300 - 400 Employee

• Account/ Project Manager

  • 2011 - 2013

  Focused on optimizing campaign performance for AT&T's Diversity and Value teams. Utilized proven processes and customized techniques in order to generate measureable value for internal and external clients. Promoted to lead 5 person remote project management team partnering with 5 ad agencies nation wide. Additional promotion to new Account Manager position to take lead role in managing collateral fulfillment program for Best Buy's Goods Not For Resale material. This includes management, production, warehousing and fulfillment.



Marketing Architects

• United States
• Advertising Services
• 100 - 200 Employee

• Sales Director

  • 2010 - 2011

  Direct response business (TV and radio) development focusing in the field of lead generation. Full service solution development: creative, media placement, capture responses and convert leads. Developed, managed and executed LASIK lead generation for new business venture. I also secured LASIK client base in test markets to measure potential for national rollout program. On a monthly basis, I managed client expectations while measuring the viability of end to end business plan. Direct response business (TV and radio) development focusing in the field of lead generation. Full service solution development: creative, media placement, capture responses and convert leads. Developed, managed and executed LASIK lead generation for new business venture. I also secured LASIK client base in test markets to measure potential for national rollout program. On a monthly basis, I managed client expectations while measuring the viability of end to end business plan.



RR Donnelley

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • 2006 - 2010

  Developed and grew account base (direct response) focusing in the areas of financial, travel, insurance and retail. Specialized in partnering with national ad agencies to ensure brand compliance while obtaining maximum campaign ROI. Created strategic value plan for client base which focused on ROI rather than one dimensional cost savings model. This approach created the greatest value both my employer as well as the client. Developed and grew account base (direct response) focusing in the areas of financial, travel, insurance and retail. Specialized in partnering with national ad agencies to ensure brand compliance while obtaining maximum campaign ROI. Created strategic value plan for client base which focused on ROI rather than one dimensional cost savings model. This approach created the greatest value both my employer as well as the client.



Banta Direct Marketing Group

• United States
• Human Resources Services

• Account Executive

  • 2003 - 2006

  Developed collaborative partnerships with national ad agencies and internal print production teams to yield best in class campaigns. Created, presented, produced and audited direct mail programs. Managed collateral print programs focusing to deliver on time and under budget solutions. Lead generation, relationship management, C level presentation, financial negotiation and final program results analysis. Developed collaborative partnerships with national ad agencies and internal print production teams to yield best in class campaigns. Created, presented, produced and audited direct mail programs. Managed collateral print programs focusing to deliver on time and under budget solutions. Lead generation, relationship management, C level presentation, financial negotiation and final program results analysis.



Banta

• United States
• Construction
• 1 - 100 Employee

• Customer Service Representative- Single Source Rep for Banta Direct Marketing Group

  • 1999 - 2003

  Manage all elements and relationships of print/ fulfillment related programs for the Single Source division. Manage all elements and relationships of print/ fulfillment related programs for the Single Source division.