Senior Marketing Consultant

• Jan 2020 - Present

Digital Marketing Specialist

• Jun 2018 - Jan 2020

-Coordinated and developed company marketing campaigns for product promotions, case studies, thought leadership content, monthly newsletters, webinars, and event invitations -Produced and optimized new e-mail marketing content resulting in up to a 19% increase in leads generated -Designed landing pages used to generate leads and provide best-in-class user experiences -Communicated with marketing leads and design team to ensure marketing strategies are aligned with senior leaderships' goals -Monitored and reported on key performance indicators on a routine basis to enhance future marketing strategy -Updated and maintained client and lead lists using the Salesforce customer relationship management platform Show less

Digital Marketing Coordinator

• Apr 2016 - Jun 2018

-Created content such as articles, blogs and images for specific target audiences which were posted on social media sites such as Facebook and Instagram -Communicated firsthand with stake holders and partners to share article links while ensuring their needs were met regarding posts and written content -Organized the execution of in-house daily marketing emails and managed the set-up, testing and distribution of those marketing emails on a mass sender on behalf of a client -Executed financial reports dealing with revenue, traffic and daily page use -Edited the content of various staff employees before publishing and sending content out to clients -Increased overall traffic to website by 140% through content and social media marketing strategies Show less