Experience

SuperStroke Golf

• United States
• Spectator Sports
• 1 - 100 Employee

• Vice President of Digital Marketing

  • Nov 2023 - Present



NerdWallet

• United States
• Consumer Services
• 700 & Above Employee

• Vice President of Performance Marketing

  • Apr 2021 - Oct 2023



Angi

• Software Development
• 700 & Above Employee

• Vice President of Digital Marketing

  • Mar 2019 - Feb 2021

  • Devised our multi-brand SEM, App, Display, Social, Email, and Direct Mail acquisition / retention strategies with mid 9-figure budget ownership • Led a team of 20 spanning all digital channels and marketing analytics responsible for driving the large majority of revenue acceleration across a $1.5B+ business • Inspired continual innovation to calibrate dual-sided supply & demand dynamics via intricate technological integrations that catalyzed substantial revenue & profit improvement… Show more • Devised our multi-brand SEM, App, Display, Social, Email, and Direct Mail acquisition / retention strategies with mid 9-figure budget ownership • Led a team of 20 spanning all digital channels and marketing analytics responsible for driving the large majority of revenue acceleration across a $1.5B+ business • Inspired continual innovation to calibrate dual-sided supply & demand dynamics via intricate technological integrations that catalyzed substantial revenue & profit improvement • Modernized SEM bidding strategies across Google / Bing to radically transform largest digital marketing channel and create unprecedented growth trajectories • Fortified relationships with Data Science, Analytics, Brand Marketing, Creative, Finance, Sales, B2B, Business Development, Product, Business Intelligence, and IT teams to ensure cross-functional alignment for key initiatives • Embraced agility across all marketing programs to optimize toward in-quarter P&L revenue / profit expectations while maintaining focus on long-term objectives Show less • Devised our multi-brand SEM, App, Display, Social, Email, and Direct Mail acquisition / retention strategies with mid 9-figure budget ownership • Led a team of 20 spanning all digital channels and marketing analytics responsible for driving the large majority of revenue acceleration across a $1.5B+ business • Inspired continual innovation to calibrate dual-sided supply & demand dynamics via intricate technological integrations that catalyzed substantial revenue & profit improvement… Show more • Devised our multi-brand SEM, App, Display, Social, Email, and Direct Mail acquisition / retention strategies with mid 9-figure budget ownership • Led a team of 20 spanning all digital channels and marketing analytics responsible for driving the large majority of revenue acceleration across a $1.5B+ business • Inspired continual innovation to calibrate dual-sided supply & demand dynamics via intricate technological integrations that catalyzed substantial revenue & profit improvement • Modernized SEM bidding strategies across Google / Bing to radically transform largest digital marketing channel and create unprecedented growth trajectories • Fortified relationships with Data Science, Analytics, Brand Marketing, Creative, Finance, Sales, B2B, Business Development, Product, Business Intelligence, and IT teams to ensure cross-functional alignment for key initiatives • Embraced agility across all marketing programs to optimize toward in-quarter P&L revenue / profit expectations while maintaining focus on long-term objectives Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Director of Digital Marketing - eCommerce (All Sports)

  • Feb 2016 - Feb 2019

  • Devised and executed our adidas U.S. eCommerce acquisition and retention strategies through the directorship of our SEO, Paid Search, Display, Paid Social, Affiliate, Email, Data Feed Management, Audience Management, Marketing Analytics, and CRM disciplines • Built our Performance Marketing discipline from the ground up by recruiting & hiring 20+ Digital Marketing experts within the first 2 years from all across the US • Responsible for maximizing top/bottom line P&L growth via… Show more • Devised and executed our adidas U.S. eCommerce acquisition and retention strategies through the directorship of our SEO, Paid Search, Display, Paid Social, Affiliate, Email, Data Feed Management, Audience Management, Marketing Analytics, and CRM disciplines • Built our Performance Marketing discipline from the ground up by recruiting & hiring 20+ Digital Marketing experts within the first 2 years from all across the US • Responsible for maximizing top/bottom line P&L growth via assiduous management of a proliferating marketing budget that drove 75+% of adidas.com/us traffic & revenue • Orchestrated integrated cross-channel marketing plans aligned with brand objectives while prioritizing crucial business metrics such as quality traffic generation and profit margin optimization • Integration of complex technologies to create advanced segmentation capabilities via the synchronization of our CRM database, Data Management Platform, and digital marketing channels Show less • Devised and executed our adidas U.S. eCommerce acquisition and retention strategies through the directorship of our SEO, Paid Search, Display, Paid Social, Affiliate, Email, Data Feed Management, Audience Management, Marketing Analytics, and CRM disciplines • Built our Performance Marketing discipline from the ground up by recruiting & hiring 20+ Digital Marketing experts within the first 2 years from all across the US • Responsible for maximizing top/bottom line P&L growth via… Show more • Devised and executed our adidas U.S. eCommerce acquisition and retention strategies through the directorship of our SEO, Paid Search, Display, Paid Social, Affiliate, Email, Data Feed Management, Audience Management, Marketing Analytics, and CRM disciplines • Built our Performance Marketing discipline from the ground up by recruiting & hiring 20+ Digital Marketing experts within the first 2 years from all across the US • Responsible for maximizing top/bottom line P&L growth via assiduous management of a proliferating marketing budget that drove 75+% of adidas.com/us traffic & revenue • Orchestrated integrated cross-channel marketing plans aligned with brand objectives while prioritizing crucial business metrics such as quality traffic generation and profit margin optimization • Integration of complex technologies to create advanced segmentation capabilities via the synchronization of our CRM database, Data Management Platform, and digital marketing channels Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Partner Consultant - Local Vertical

  • Feb 2014 - Jan 2016

  • Enhanced relationships across all levels (primarily VP and C-suite) of various client divisions – Marketing, Sales, Finance, Business Development, Analytics, Information Technology, Product, U/X, and Business Intelligence • Trusted advisor on critical business decisions across digital marketing channels such as Paid Search, Display/Programmatic, Video, Social, and Affiliates • Devised sophisticated marketing solutions for our largest clients with an emphasis on catalyzing new customer… Show more • Enhanced relationships across all levels (primarily VP and C-suite) of various client divisions – Marketing, Sales, Finance, Business Development, Analytics, Information Technology, Product, U/X, and Business Intelligence • Trusted advisor on critical business decisions across digital marketing channels such as Paid Search, Display/Programmatic, Video, Social, and Affiliates • Devised sophisticated marketing solutions for our largest clients with an emphasis on catalyzing new customer acquisitions and amplifying the lifetime value of existing customers • Propositioned the value of our full technology stack (DoubleClick Search, DoubleClick Bid Manager, and Google Analytics Premium) to improve attribution methodologies through a holistic view of our clients’ consumers

• Sr. Account Executive - Technology Vertical

  • Oct 2012 - Jan 2014

  • Key contributor and leader on a dedicated team of 9 managing $200M+ of annual revenue across our top Telecommunications accounts • Aligned our solutions with existing client IT infrastructure to create a singular marketing technology stack and drive increased efficiencies across all marketing channels • Quarterbacked our single view of the customer segmentation strategy and project plan across multiple teams (Google, client, agencies) and departments (Marketing, Sales, IT… Show more • Key contributor and leader on a dedicated team of 9 managing $200M+ of annual revenue across our top Telecommunications accounts • Aligned our solutions with existing client IT infrastructure to create a singular marketing technology stack and drive increased efficiencies across all marketing channels • Quarterbacked our single view of the customer segmentation strategy and project plan across multiple teams (Google, client, agencies) and departments (Marketing, Sales, IT, Analytics) • Partnered closely with our clients to polish their affiliate strategies across the SEM landscape to eliminate unnecessary costs and better control auction dynamics

• Account Executive - Local Vertical

  • Jul 2010 - Sep 2012

  • Led my team in shaping the digital marketing strategy for 18 dedicated clients across our emerging Directories and Home Services sub-verticals • Accountable for driving incremental revenue through cross-platform solution selling and YoY growth rates in excess of 45% across Search/Display/Video • Successfully responded to the challenge of attaining e-commerce ROI positivity across all marketing channels in an industry (Restaurant Directories) with very traditional marketing philosophies… Show more • Led my team in shaping the digital marketing strategy for 18 dedicated clients across our emerging Directories and Home Services sub-verticals • Accountable for driving incremental revenue through cross-platform solution selling and YoY growth rates in excess of 45% across Search/Display/Video • Successfully responded to the challenge of attaining e-commerce ROI positivity across all marketing channels in an industry (Restaurant Directories) with very traditional marketing philosophies • Served as a Google Analytics Guru assisting colleagues/clients with intricate Analytics implementations and analyzing detailed reports centered around ROI improvement

• International Ambassador - Travel & Tourism Vertical

  • Jul 2011 - Sep 2011

  • Researched the business needs of the APAC region, proposed a sales rotation that didn't exist to the Industry Director, and was consequently awarded with a 3-month Ambassadorship in our Sydney office • Embraced a jack-of-all-trades position by assuming Account Executive, Account Manager, and Account Planner responsibilities for an understaffed team of 3 • Developed a thought leadership Tourism narrative that was well received by the team/clients as the centerpiece for future industry… Show more • Researched the business needs of the APAC region, proposed a sales rotation that didn't exist to the Industry Director, and was consequently awarded with a 3-month Ambassadorship in our Sydney office • Embraced a jack-of-all-trades position by assuming Account Executive, Account Manager, and Account Planner responsibilities for an understaffed team of 3 • Developed a thought leadership Tourism narrative that was well received by the team/clients as the centerpiece for future industry growth

• Relationship Manager - Local Vertical

  • Feb 2008 - Jun 2010

  • Selected as the Relationship Manager on the first ever cross-continental pod that served as a stepping stone to segmentation within Dedicated Client Services • Vertical liaison for our Canada pilot, which was an initiative being tested across 3 verticals before the eventual formation of Team Canada • Acted as the vertical lead throughout our quarterly forecasting process to distribute pod revenue quotas based on statistical modeling across predictive variables



Bank of America

• United States
• Banking
• 700 & Above Employee

• Account Executive

  • Jul 2004 - Jan 2008

  • Developed loyal brokerage partnerships across the country and was consequently awarded with our division’s largest national account • Highly trusted with important financial decisions revolving around credit report risk analysis, optimum pricing strategies, and profitability margin aptitude of various loan programs • Accountable for pipeline proliferation via high quality lead submissions that adhered to the latest Fannie Mae and Freddie Mac underwriting guidelines • Developed loyal brokerage partnerships across the country and was consequently awarded with our division’s largest national account • Highly trusted with important financial decisions revolving around credit report risk analysis, optimum pricing strategies, and profitability margin aptitude of various loan programs • Accountable for pipeline proliferation via high quality lead submissions that adhered to the latest Fannie Mae and Freddie Mac underwriting guidelines