Experience

Youtech

• United States
• Advertising Services
• 1 - 100 Employee

• Senior SEO Specialist

  • Nov 2021 - Present

  Play a leadership role in our SEO training program, collaborate with the director of search marketing to document SEO procedures, train new staff members, conduct collaborative tutorials with entry-level SEO specialists, assist with onboarding initiatives in the SEO department, help team members develop long-term strategies that align with our clients business objectives, develop content calendars, conduct keyword research, host meetings with project managers to discuss ongoing and future SEO campaigns, optimize websites to improve search engine rankings, develop analytics reports, fix technical errors on websites, optimize Google My Business listings, update third-party listings, conduct outreach to partners to obtain high-quality backlinks, collaborate with the development team to boost page speed metrics, and attend weekly marketing meetings. Show less

• SEO Strategist

  • Mar 2020 - Nov 2021

• SEO Specialist

  • Dec 2017 - Mar 2020

  Conduct keyword research, develop local citations or listings, perform on-page optimizations for corporate and eCommerce sites, create title tags, write meta descriptions, develop proposals, manage projects, implement schema data to ensure clients receive rich snippets in search engines, create content strategies that are designed to drive traffic to client sites, perform competitor research, set up Google Analytics for data tracking, implement goal tracking on sites to track leads, reach out to relevant sources to create backlink opportunities, install Google Search Console & Bing Webmaster Tools to help perform SEO audits, track and refine keyword targeting strategies in programs such as AHREFs and Moz, perform conversion optimization initiatives on sites to ensure high-quality leads, create analytics reports to display campaign performance and current projects, compress images to boost page speed, develop and optimize Google My Business and Bing Places for Business listings to boost rankings for local keywords, implement 301 redirects, write alt text, develop XML sitemaps, create internal linking strategies on client sites, write Google Posts, attend Marketing and company meetings, and perform various other projects. Show less



Bathing Brands, Inc. | SteamSaunaBath

• Wheeling, Illinois

• Webmaster and PPC/SEO Analyst

  • Aug 2016 - Dec 2017

  Maintain company websites, develop search engine optimization campaigns, create and enhance local optimization strategies, develop landing pages, optimize product pages, create and maintain local search listings, analyze and improve organic rankings, conduct keyword research, refine keyword targeting strategies, target product and service search terms, create titles and meta descriptions, write optimized content, develop optimized URLs, implement internal linking strategies, conduct on-page A/B testing, generate XML sitemaps, submit index requests to search engines, set up on-page event tracking, develop key performance indicator reports, complete browser testing, test and implement site plugins, edit images, write proposals, coordinate projects, attend regular marketing and company meetings, and perform a variety of other tasks. Show less



North Central College

• United States
• Higher Education
• 700 & Above Employee

• Web Communications Assistant

  • Jan 2016 - Jun 2016

  Maintain North Central College websites, develop new pages across websites, analyze website and social media key performance indicators, prepare integrated marketing campaign reports, develop a virtual tour of the campus, edit images, create graphics, work with team members in order to complete projects, and participate in other roles. Maintain North Central College websites, develop new pages across websites, analyze website and social media key performance indicators, prepare integrated marketing campaign reports, develop a virtual tour of the campus, edit images, create graphics, work with team members in order to complete projects, and participate in other roles.



C22 Tech

• Naperville, Illinois

• Intern

  • Jun 2015 - Jan 2016

  Write technical documentation, research services and tech products for clients, design a new website for the company, write articles, process SPAM emails into filters, work with staff members in order to carry out projects, and perform a variety of other tasks. Write technical documentation, research services and tech products for clients, design a new website for the company, write articles, process SPAM emails into filters, work with staff members in order to carry out projects, and perform a variety of other tasks.



The Chronicle/NCClinked

• Naperville, Illinois

• Website Editor (administrator)

  • Sep 2014 - Jun 2015

  Publish content on the North Central College student-run newspaper website, keep track of site analytics, test and implement plugins, utilize search engine optimization (SEO) techniques in order to promote content, communicate with staff members in order to carry out plans, and complete a variety of other initiatives. Publish content on the North Central College student-run newspaper website, keep track of site analytics, test and implement plugins, utilize search engine optimization (SEO) techniques in order to promote content, communicate with staff members in order to carry out plans, and complete a variety of other initiatives.